Got Marketing?

Why do some marketing campaigns stick in your mind while others disappear the moment you scroll past? Most marketers spend their time asking what they should say. I think the better question is why do people notice...

I think marketing has entered a new era. Have you noticed? Five campaigns, five completely different industries. One pattern I couldn't ignore. In this episode, I look at campaigns from Franjos, Bonds, Reddit, Nescafé...

When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making...

<p>Are we entering the era of slow marketing?</p> <p>I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI...

<p>There’s a psychological change happening in marketing right now, and most brands are misreading it.</p> <p>In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s...

<p>The bar has quietly gone up.</p> <p>In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production...

<p>If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been...

<p>I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly.</p> <p><br>We start with celebrity brands, including Alix Earle’s skincare launch, and why attention...

<p>Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made? </p> <p>Welcome to the internet.</p> <p>I’m back after a...

<p>Your most-needed marketing lessons of 2025, all in one place</p> <p>This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she...

<p>Two recent campaigns that prove clever beats polished every time.</p> <p>This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns...

<p>Building a purpos</p> <p>This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and...

<p>Building a purpose-led business that changes lives — with The Big Sister Experience</p> <p>This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing...

<p>Jack of all trades? Good. Here’s how to make it sell.</p> <p>This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid...

<p>Every great brand has a campaign story. Here’s ours.</p> <p>This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the...