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Hosted by Mia Fileman · 🇺🇸 US · EN · 132 episodes
Established thought leaders with verified media credentials.
Most marketing has the shelf life of a trending sound.This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.
Mia Fileman hosts Got Marketing?, a business show with 132 episodes published.
Why do some marketing campaigns stick in your mind while others disappear the moment you scroll past? Most marketers spend their time asking what they should say. I think the better question is why do people notice, reme
I think marketing has entered a new era. Have you noticed? Five campaigns, five completely different industries. One pattern I couldn't ignore. In this episode, I look at campaigns from Franjos, Bonds, Reddit, Nescafé an
When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making bei
Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession happenin
There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just abou
The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger di
If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been doing
I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doe
Ever posted something online and thought it was pretty straightforward…only to find yourself in the comments defending a point you never actually made? Welcome to the internet. I’m back after a three-month break, and thi
Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing?, Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entir
Two recent campaigns that prove clever beats polished every time. This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a herita
Building a purpos This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del M
Building a purpose-led business that changes lives — with The Big Sister Experience This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education organisat
Jack of all trades? Good. Here’s how to make it sell. This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid, practical co
Every great brand has a campaign story. Here’s ours. This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic produ
Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?) This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman. Instead of the usual practical marketing deep-dive, Mia
Why most podcasts fail (and how to make yours last) This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of t
How to write emails people actually read (and reply to) This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email. After three years of sending a weekly email to
What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in the
Retention doesn’t need to be complicated but it does need to be consistent. It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one. Inside Marketing Circle, Community Manager Li
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Got Marketing? is hosted by Mia Fileman. The show is categorised under business (marketing) and has published 132 episodes.
Got Marketing? has published 132 episodes.
Got Marketing? regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Got Marketing? is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Got Marketing? hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Got Marketing? average 32 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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