Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in th
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What Should You Automate With AI, and What Should Stay Human?
Sep 30, 202622 min
AI can make a business faster and more efficient—but automating the wrong things can cost you the human connection customers increasingly value. Ryan Levesque, bestselling author of Ask and Return to Real , explains where AI belongs in a business, what should stay human, and why the things that don't scale can become a competitive advantage. He shares how abandoning ghostwritten content changed his own business, why documenting the real people and process behind your work increases its value, and how entrepreneurs can use AI without outsourcing what makes their brand worth choosing. 00:00 Introduction 01:12 Why Authenticity Matters More in the AI Era 05:02 The $70 Million Deal That Changed Everything 09:03 How to Return to Real Without Blowing It Up 12:15 His Embarrassing Ghostwriting Confession 15:41 Why People Will Pay More for What's Real 19:10 Why Knowledge Workers Need Analog Hobbies Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
Better Copy Starts With Listening to Your Customers
Sep 24, 202624 min
Better copy starts with understanding what your customers are actually thinking, saying, and trying to solve. Joanna Wiebe explains how voice-of-customer research can uncover the language that makes marketing more relevant, persuasive, and useful—and why even a handful of customer interviews can dramatically improve your messaging. She also shares how to build a message matrix around the customer journey, use AI to organize and analyze customer insights, and avoid the trap of letting AI write generic copy for you. The goal isn't to make your marketing sound more polished—it's to say the right thing at the right moment so more of the right customers say yes. 00:00 Introduction 01:23 The Fastest Way to Research Your Customers 06:56 Why Customer Language Beats Marketing Copy 08:05 The Copy Selling System Explained 14:32 How to Train AI on Your Marketing Message 16:09 What AI Search Needs From Your Content 17:21 The Right Way to Use AI for Copywriting 20:51 Why AI Copy Still Sounds Wrong Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
How to Turn Customers Into Advocates for Your Brand
Sep 22, 202621 min
Customer advocacy turns buyers into people who support your brand, help improve what you offer, and bring new customers with them. Zac Froud shares how businesses can move beyond one-way broadcast marketing and build stronger customer relationships at scale. Learn why the traditional marketing funnel often ends too soon, how brands can identify and develop advocates, and why community should be measured by the relationships and outcomes it creates rather than the platform hosting it. Froud also explains how conversational marketing and customer context can help businesses move people from awareness to deeper engagement and advocacy. 00:00 Introduction 01:34 Why Broadcast Marketing Is Dead 03:00 Community Is More Than a Platform 07:10 How to Turn Customers Into Advocates 13:44 Why Consent Is Your Richest Data 15:17 Why Most Online Communities Fail Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
Building Better Business Relationships in the Age of AI
Sep 18, 202622 min
Building better business relationships in the age of AI requires more than collecting contacts or automating follow-ups. Zvi Band shares how entrepreneurs, consultants, and business owners can use AI to remember important details, organize their professional networks, and maintain relationships more consistently without losing the human connection that makes them valuable. He explains why relationships can start fading from memory after roughly six months, how to decide who deserves your attention, and why networking works better when it becomes a repeatable system instead of something you get to when you have time. As AI handles more of the administrative work, skills like curiosity, judgment, presence, and genuine care may become even more important. 00:00 Introduction 02:25 Why Relationships Matter More in the AI Era 05:32 How AI Makes Relationship Building More Human 06:58 Can AI Actually Help Us Care More? 11:29 The Relationship OS for Solopreneurs 14:59 How Fast Do Business Relationships Fade? 16:40 The Biggest Relationship-Building Mistake 18:33 How to Organize Your Network Without Burnout 20:16 What Relatable Actually Does Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
Why Profitable Agencies Still Struggle With Cash Flow
Sep 17, 202623 min
Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencies can use cash-flow forecasting, utilization, bill rates, team capacity, and other financial KPIs to make better decisions before problems appear. He also covers how much cash an agency should keep on hand, what a fractional CFO adds beyond bookkeeping, and how pricing models can support long-term profitability as the business grows. 00:00 Introduction 01:06 How Virtual CFO Services Became Scalable 04:18 The Profit and Cash Targets Agencies Need 06:48 What a CFO Does That a Bookkeeper Doesn't 09:44 The KPIs Agencies Should Track Every Week 12:31 Why Subscription Pricing Beats Hourly Billing 19:04 How to Scale Pricing as Your Agency Grows Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! Get Your Free Prompts: https://dtm.world/freeprompts
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