
Episode #27
Ep 27 | Founder’s Circle: Swapping the Engine While in Flight
Jessica and Kristi share SORCE’s origin story from their partnership beginning in 2014 to a pivotal 2020 introduction by Bruce Cryer that brought Lisa May into the fold, culminating in Lisa becoming a co-founder and primary investor. The hosts discuss Lisa’s deepening relationship to the land, stillness as a practice for receiving insight rather than equating activity with impact, and the challenge of shedding performative leadership and the need to be liked or understood. They describe serving leaders who are fatigued by broken systems, seeking community, and ready to build healthy, regenerative businesses where profit matters but is not the primary metric, especially amid rapid AI-driven change. FOLLOW US! IG: https://www.instagram.com/sorce.io/ YouTube: https://www.youtube.com/channel/UCwSfJG5bHPJ2MGdz62vmEGw Spotify: https://open.spotify.com/show/58IgrWuC4FG7xqZzRHL9Yy Apple Podcasts: https://podcasts.apple.com/us/podcast/the-practice-podcast/id1793642406 LinkedIn: https://www.linkedin.com/company/33316159/ SHOWNOTES: 00:36 Lisa Joins SORCE 02:31 Guided by the Land 06:01 Kismet Origin Story 10:54 Regenerative Funding 16:42 Shedding Old Masks 21:34 Stillness and Insight 23:46 Beyond HRV Data 28:44 Leaders Ready for Change 36:35 Try It for a Month 41:31 Bold Future Claims 45:54 Closing Gratitude

