May 13, 202631 min
Description: In this episode, Kate and Sunny talk about what it really means to understand the business you're operating in and how that changes the way you do customer marketing. Kate shares lessons from starting her...
technology
The Peerbound Podcast
Hosted by Peerbound · technology · EN
About this Podcast:
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Pitch Analysis
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Contact path
Verified email
Booking probability
22%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about The Peerbound Podcast
What is The Peerbound Podcast about?
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar.
Who hosts The Peerbound Podcast?
The Peerbound Podcast is hosted by Peerbound. The show has published 53 episodes to date.
What has The Peerbound Podcast covered recently?
Recent episodes include "Kate Mahon, Director of Customer Lifecycle Marketing at Cisco, on How Business Context Shapes Marketing" (13 May 2026, 31 minutes), "Brittnee Dawson, VP of Product & Customer Marketing at Service Express, on Advocacy at Every Stage" (14 April 2026, 37 minutes), and "Jess Walker McFarland, Customer Advocacy Leader, on Leadership & Building Advocacy for IPO Readiness" (8 January 2026, 49 minutes).
How often does The Peerbound Podcast publish?
The Peerbound Podcast publishes roughly monthly, with episodes averaging 40 minutes across 53 episodes.
How hard is it to get booked on The Peerbound Podcast?
Booking probability for The Peerbound Podcast is 22%, and the host is rated Selective on guests. The Peerbound Podcast requires a Pod Score of 80 or higher. The Peerbound Podcast's contact route on record: verified email.
Who should pitch The Peerbound Podcast?
The strongest fits for The Peerbound Podcast are Marketing, Advertising & PR. The Peerbound Podcast has a technology audience.
About the host
Peerbound hosts The Peerbound Podcast, a technology podcast with 53 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
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Episode #51
Brittnee Dawson, VP of Product & Customer Marketing at Service Express, on Advocacy at Every Stage
Apr 14, 202637 minEpisode Description: Brittnee Dawson is VP of Product & Customer Marketing at Service Express, with previous experience leading customer marketing at AlphaSense, Experity, and Anaplan. She started her career at Thomson...
Episode #50
Jess Walker McFarland, Customer Advocacy Leader, on Leadership & Building Advocacy for IPO Readiness
Jan 8, 202649 minAbout the Guest Jess Walker McFarland is a customer marketing and advocacy leader with experience at BMC Software (7+ years), Splunk, and Rubrik (3.5+ years). At Rubrik, she led customer advocacy and executive programs...
Episode #49
Jennifer Thompson, Sr. Customer Marketing Manager at Amperity, on Your Greatest Sales Team
Dec 4, 202540 minIn this episode, Sunny sits down with Jennifer Thompson, Senior Customer Marketing Manager at Amperity, to discuss the evolution of customer marketing, building advocacy programs, and why your happiest customers deserve...
Nov 10, 202537 minEpisode Description Chris Dalton manages customer testimonials, speaking engagements, reference programs, peer reviews, a customer advisory board, and ad hoc requests, all by himself. His secret? Building autonomous...
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Nov 6, 202542 minEpisode Description Mary Green didn't realize she'd been doing customer marketing for years until she saw a job posting that finally named what she'd been building all along. Now, as the founder of CMA Weekly and...
Episode #46
Daniel Palay, Director of Customer Marketing at Grafana Labs, on Metrics That Prove Impact
Oct 15, 202541 minDaniel Palay, Director of Customer Marketing at Grafana Labs, joins Sunny to challenge how we think about customer marketing success. They cover the power of saying no strategically, why you should measure net dollar...
Episode #45
Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform
Sep 16, 202539 minMel Cornford, Customer Marketing Lead at Canva, joins host, Sunny Manivannan on the Peerbound Podcast to discuss her transition from journalism to customer marketing. She shares her career journey, highlights from her...
Episode #44
Michael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market
Sep 10, 202545 minIn this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Michael Sciano, a seasoned customer marketing and advocacy leader with more than 15 years of experience across industry-leading companies...
Jul 31, 202541 minIn this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Emily Coleman, Senior Manager of Customer Marketing & Advocacy at LaunchDarkly, to talk about her unexpected path into customer marketing...
Jun 5, 202541 minIn this episode of The Peerbound Podcast, host Sunny Manivannan welcomes back Kevin Lau, Vice President of Customer Engagement at Freshworks, to discuss the evolving landscape of customer marketing and its increasing...
Episode #41
Alexie Glover, Co-Founder at Frank Advocacy, on Turning Customer Relationships into Revenue Growth
May 1, 202538 minWhat is the real value of building meaningful customer relationships in today's competitive tech landscape? In this episode of The Peerbound Podcast, host Sunny Manivannan is joined by Alexie Glover, co-founder and...
Episode #40
Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling
Apr 10, 202535 minHow do you harness the power of storytelling to resonate with buyers in a world overwhelmed by data and noise? In this episode of The Peerbound podcast, host Sunny Manivannan is joined by Ari Hoffman, a customer...
Apr 3, 202552 minWhat do ancient Greek philosophy and cutting-edge sales enablement have in common? In this episode, we sit down with Ali Jawin, CMO at Pontera, to delve into her unconventional career path, leading marketing teams, and...
Episode #38
Liz Egan, Senior Vice President of Marketing at Chainguard on AI, Growth, and Marketing Leadership
Nov 14, 202441 minLiz shares her remarkable account of scaling Yext from a $10 million startup to a $400 million public company and takes us into the complex world of marketing leadership, where balancing creativity with data-driven...
Oct 24, 202438 minIn our conversation, Jason tells us about the medical diagnosis that shifted his career from the US Navy to tech marketing, leading him to roles at Salesforce and Braze. We get into the formative lessons Jason learned...
Oct 8, 202431 minIn our conversation, Shannon discusses her journey from working in a startup to being part of Salesforce’s meteoric rise, and how she ultimately ended up at Asana. We delve into the importance of staying authentic in...
Jul 18, 202435 minIn our conversation, Sara Varni, Chief Marketing Officer of Datadog, reflects on her experiences with different growth stages at Twilio, Attentive, and Datadog, highlighting how she established crucial processes like...
Episode #34
Harriet Johnston (VP of Marketing at Ashby) on Building Effective Marketing Strategies and Teams
Jun 20, 202439 minIn today’s episode of The Peerbound Podcast, we sit down with Harriet Johnston, the Vice President of Marketing at Ashby to explore key strategies for refining recruitment processes and how to build a marketing team...
Jun 6, 202445 minIn this episode of the Peerbound Podcast, Chief Edition, host Sunny Manivannan is joined by Heather Larrabee, the Chief Marketing Officer of OfficeSpace Software. Heather discusses her extensive career, highlighting her...
Recent guests
Recent guests on The Peerbound Podcast. Study who booked and why before you pitch.
K
Kevin Lau
Global Vice President, Customer Marketing, Freshworks
D
Dave Hansen
Global Customer Advocacy Program Manager, Your Saltwater Fishing Guide
B
Bill Lee
Actor/Janitor/Spy/Baseball Player, Gallup McKinley County Chamber of Commerce
J
John Gleeson
Head of Funding and Innovation, Success Venture Partners
Best industries to pitch The Peerbound Podcast for
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