Hosted by Unknown Host · 🇺🇸 US · EN · 40 episodes
Established thought leaders with verified media credentials.
Welcome to The Outpost, where customer marketers trade what works. This is where your peers are sharing their best customer marketing and advocacy plays –– the ones that get their CEO's attention. Join us every other week for new episodes. And to join one of our sessions live and unlock the content that will define your next best play, mosey on over to userevidence.com/outpost
Unknown Host hosts The Outpost by UserEvidence, a business show with 40 episodes published.
Cross-functional collaboration is the skill 60% of CMA professionals say matters most ( according to our recent research ). But nobody teaches you how to do it. Nicole Saunders , Senior Director of Customer Experience St
Most common trust signals aren't working the way people think they are. Casey Hill , CMO at DoWhatWorks has tested social proof across thousands of B2B SaaS brands. UserEvidence surveyed 800+ buyers, sellers, and markete
Most customer awards programs peak at the trophy moment, and then everyone moves on to the next thing. Kevin Lau , Customer Marketing leader and prominent voice in the space, doesn’t do that. His most recent programs at
Getting customers to show up to a virtual CAB is the easy part. Getting them to actually engage? That's where most teams lose the room. Irene Yam , author of Build a World-Class Customer Advisory Board and longtime custo
Revenue attribution? For a customer evidence program? It can’t exist… right? Emily Coleman , Senior Manager of Customer Marketing and Advocacy at LaunchDarkly , put on her data analyst hat and cracked the code to this lo
What if the best reference call is the one you never have to schedule? Cache Walker , Director of Customer Marketing at Trellix , has been asking that question (and building the answer). In this episode, Cache walks thro
Product data + customer quotes. It's the foolproof formula that's helped Transcend change the customer storytelling game. In this episode, guest host Alex Eaton (Director of Product Marketing at UserEvidence) chats with
The right customer stories have the power to build trust and even accelerate deals. But we all know that chasing massive logos and begging for a case study isn't always the most efficient way to get those stories told. I
Hot off the heels of Shopify’s leaked AI manifesto , most every marketing leader should be wondering the same thing this week: are we using AI well enough? In this episode of The Proof Point, Dave Boyce , EVP of Product
In this episode of The Proof Point, host Mark Huber sits down with Navneet Singh , VP of Marketing for Network Security at Palo Alto Networks , to explore how trust is built in one of the most challenging industries—cybe
2025 is the year to nail signal-based selling. If you’re sweating about it…don’t. This convo will get your gears turning. In this engaging episode of The Proof Point, host Mark Huber sits down with Tom Wentworth , former
To gate or not to gate…that is the question on every marketer’s hot takes list. For Chris Singlemann , Senior Manager of Demand Generation at Prelude , the answer is simple: ungated. Why? Transparency builds trust. Chris
This episode of The Proof Point, Host Mark Huber sits down with John Short , CEO of Compound Growth Marketing , to discuss how telling the right customer stories (in the right places) can help you break through buyer ske
This episode gets real about the challenges and opportunities of marketing in the cybersecurity space. Host Mark Huber sits down with Mary Yang , CMO of Syxsense , to uncover what it takes to build trust with skeptical b
Trust is what’s winning deals in today’s insanely saturated tech market. And what better way to figure out how marketers are building trust with skeptical buyers than going to the most skeptical industry of all to get al
Mark asked Dave Gerhardt to play 9 holes of golf with him with the promise that he wouldn't ask him any questions he'd ever been asked before. One catch: he’d be bringing a film crew. Dave said game on. This is The Long
When we launched our original research report, The Evidence Gap, we thought we’d get 150 downloads in the first 30 days. The actual results? Blew that goal out of the water. Original research is the secret weapon for cut
In this raw, brutally honest episode, we’re pulling back the curtain on The Proof Point’s first season with host Mark Huber, VP of Marketing, and newly minted Jillian Hoefer, Senior Content Marketing Manager at UserEvide
Kyle Coleman, CMO of Copy.ai, joins The Proof Point to share his refreshing take on the future of the SDR role and the impact of AI on go-to-market teams. Kyle, who began his career as an SDR, shares why so many companie
Bitly’s CMO, Tara Robertson, shares her customer-centric playbook for transforming Bitly from a link shortener to a full connections platform. From leveraging QR codes to merging physical and digital experiences to using
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The Outpost by UserEvidence is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 40 episodes.
The Outpost by UserEvidence has published 40 episodes.
The Outpost by UserEvidence regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
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