The Outpost by UserEvidence

Revenue attribution? For a customer evidence program? It can’t exist… right? Emily Coleman , Senior Manager of Customer Marketing and Advocacy at LaunchDarkly , put on her data analyst hat and cracked the code to this...

What if the best reference call is the one you never have to schedule? Cache Walker , Director of Customer Marketing at Trellix , has been asking that question (and building the answer). In this episode, Cache walks...

Product data + customer quotes. It's the foolproof formula that's helped Transcend change the customer storytelling game. In this episode, guest host Alex Eaton (Director of Product Marketing at UserEvidence) chats with...

The right customer stories have the power to build trust and even accelerate deals. But we all know that chasing massive logos and begging for a case study isn't always the most efficient way to get those stories told...

Hot off the heels of Shopify’s leaked AI manifesto , most every marketing leader should be wondering the same thing this week: are we using AI well enough? In this episode of The Proof Point, Dave Boyce , EVP of Product...

In this episode of The Proof Point, host Mark Huber sits down with Navneet Singh , VP of Marketing for Network Security at Palo Alto Networks , to explore how trust is built in one of the most challenging...

2025 is the year to nail signal-based selling. If you’re sweating about it…don’t. This convo will get your gears turning. In this engaging episode of The Proof Point, host Mark Huber sits down with Tom Wentworth...

To gate or not to gate…that is the question on every marketer’s hot takes list. For Chris Singlemann , Senior Manager of Demand Generation at Prelude , the answer is simple: ungated. Why? Transparency builds trust...

This episode of The Proof Point, Host Mark Huber sits down with John Short , CEO of Compound Growth Marketing , to discuss how telling the right customer stories (in the right places) can help you break through buyer...

This episode gets real about the challenges and opportunities of marketing in the cybersecurity space. Host Mark Huber sits down with Mary Yang , CMO of Syxsense , to uncover what it takes to build trust with skeptical...

Trust is what’s winning deals in today’s insanely saturated tech market. And what better way to figure out how marketers are building trust with skeptical buyers than going to the most skeptical industry of all to get...

Mark asked Dave Gerhardt to play 9 holes of golf with him with the promise that he wouldn't ask him any questions he'd ever been asked before. One catch: he’d be bringing a film crew. Dave said game on. This is The Long...

When we launched our original research report, The Evidence Gap, we thought we’d get 150 downloads in the first 30 days. The actual results? Blew that goal out of the water. Original research is the secret weapon for...

In this raw, brutally honest episode, we’re pulling back the curtain on The Proof Point’s first season with host Mark Huber, VP of Marketing, and newly minted Jillian Hoefer, Senior Content Marketing Manager at...

Kyle Coleman, CMO of Copy.ai, joins The Proof Point to share his refreshing take on the future of the SDR role and the impact of AI on go-to-market teams. Kyle, who began his career as an SDR, shares why so many...