Oct 25, 202625 minS1
At 50 episodes, I went back through every script and found the same question running through almost all of them: "Okay, so how's the customer going to feel about that?" In this episode, I reflect on what making the...
business
Where's Your Customer?
Hosted by Jo Williams · business · EN
About this Podcast:
Where's Your Customer? is a podcast for retail leaders who want to become truly customer-centric. Through honest conversations, inspiring stories, and practical ideas, we help you see your business through your customers' eyes. So you can build stronger connections, happier teams, and a brand customers can't live without.
Pitch Analysis
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
80/100
Required Score
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What is Where's Your Customer? about?
Where's Your Customer? is a podcast for retail leaders who want to become truly customer-centric. Through honest conversations, inspiring stories, and practical ideas, we help you see your business through your customers' eyes. So you can build stronger connections, happier teams, and a brand customers can't live without.
Who hosts Where's Your Customer??
Where's Your Customer? is hosted by Jo Williams. The show has published 50 episodes to date.
What has Where's Your Customer? covered recently?
Recent episodes include "50| Finding Your Voice in Customer Experience: Lessons from 50 episodes" (25 October 2026, 25 minutes), "49| Who Actually Keeps Your Brand Promise in Retail?" (18 October 2026, 17 minutes), and "48| Supplier Relationships and Customer Experience: What's Behind the Shelf?" (11 October 2026, 20 minutes).
How often does Where's Your Customer? publish?
Where's Your Customer? publishes roughly weekly, with episodes averaging 20 minutes across 50 episodes.
How hard is it to get booked on Where's Your Customer??
Booking probability for Where's Your Customer? is 32%, and the host is rated Selective on guests. Where's Your Customer? requires a Pod Score of 80 or higher. Where's Your Customer?'s contact route on record: verified email.
Who should pitch Where's Your Customer??
The strongest fits for Where's Your Customer? are Pet, Art & Other Specialty Retail. Where's Your Customer? has a business audience.
About the host
Jo Williams hosts Where's Your Customer?, a business podcast with 50 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 18, 202617 minS1When customers believe your brand promise, who in the business actually keeps it? In this episode, I explore how retail delivers a brand promise through stock, staffing, systems, and budgets, and what happens when teams...
Oct 11, 202620 minS1Many of the availability and range problems customers notice in-store stem from agreements between retailers and their suppliers. These include order quantities, delivery days, range reviews, contract prices and payment...
Oct 4, 202619 minS1How much time do you leave between hearing from customers and deciding what to do? I've kept a journal for nearly thirty years, and publishing this year's edition made me ask what it actually gives me. In this episode...
Sep 27, 202625 minS1What Are We Expecting Customers to Do? Every retail decision asks customers to do something differently. Shop somewhere else. Choose a different product. Understand a new process. Accept one kind of value in place of...
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Sep 20, 202621 minS1Years ago, I worked on a food research project that delivered exactly what it was meant to. It shaped a campaign, informed decisions, and changed customer perceptions. But it never really reached beyond the marketing...
Sep 13, 202621 minS1I got a chip in my windscreen. It's a leased car, so I went to the lease company's website, found a phone number (no booking link), and spent nearly fifteen minutes on the phone while someone walked me through a form...
Sep 6, 202623 minS1We went to M&S at the weekend for a brew before the shopping, and the café had gone! The assistant told us it wasn't coming back, and that cafés in a lot of the smaller stores were closing. I assumed it was about money...
Aug 30, 202619 minS1Stakeholder engagement in retail projects is difficult, and it's usually the part of the work with the least planning. Milestones and deliverables go on the project plan. But keeping people up to date as the work...
Aug 23, 202626 minS1Currys is often described as one of the UK retailers leading on AI and retail technology. But a more useful story is the technology working behind the scenes: helping store managers act on data, giving repair engineers...
Aug 16, 202625 minS1Most retail and contact centre employees can tell when a customer needs more time, more patience or a different response. The more common problem is that they don't have the authority, time, or emotional capacity to act...
Aug 9, 202631 minS1In this episode, I'm joined by Jacob Hinson , founder of eLocker, to explore why click and collect is still one of the most overlooked moments in the retail customer journey. eLocker provides smart locker technology for...
Aug 2, 202615 minS1Most of the complexity in retail today ends up as work for the customer. It could be another app to download, another password to remember, another near-identical product to choose between. This episode is about...
Jul 26, 202622 minS1Most store performance reviews start and end with sales and costs. But a store's value goes well beyond that. From the online orders it fulfils to the supplier relationships it nurtures. In this episode, I look at...
Jul 19, 202618 minS1Staying customer-focused in retail over months and years is harder than it sounds. Priorities shift, budgets reset, and a piece of work everyone agreed mattered can suddenly fall off the priority list. Persistence is...
Jul 12, 202614 minS1How much of your working week is spent telling other people what customers said, rather than actually talking to one? When you open your laptop on a completely ordinary Monday, you have four customer-related things...
Jul 5, 202620 minS1Most retail organisations run a Voice of the Customer (VOC) programme, which involves collecting customer feedback through surveys, reviews, complaints, or interviews. Many also track operational and process data...
Jun 28, 202615 minS1Most CX professionals know exactly what the customer would think about a decision being made in a planning meeting. Fewer say it out loud. Representing the customer in retail (not just collecting insights about them)...
Jun 21, 202617 minS1Most retail organisations have customer profiles. Many of those profiles were built a few years ago. They're approved, filed, and used ever since. Meanwhile, the customer has moved on. Hybrid working, for example, has...
May 31, 202615 minS1Most retail teams have more information than they know what to do with. The problem isn't the data; it's that data alone rarely shifts what happens in meetings or conversations with stakeholders. Customer storytelling...
Recent guests
Recent guests on Where's Your Customer?. Study who booked and why before you pitch.
J
Jacob Hinson
eLocker
Best industries to pitch Where's Your Customer? for
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