business
Hosted by impact.com · business · EN · 37 episodes
Advocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business. Join us every month as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
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Booking probability
21%
Guest openness
Selective
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Signup to Generate a PitchAdvocacy and customer marketing have become hot topics in the modern marketing world, and for good reason. The brands that get ahead in competitive industries are ones that purposefully build and leverage the advocacy and loyalty of their customers, prospects, partners, and supporters to drive new and repeat business.
Recent episodes include "Fraud-Proofing Your Referral Program with Mariana Doncel" (15 December 2025, 28 minutes), "Building High-Impact Customer Advisory Boards with Cate Vanasse" (17 November 2025, 23 minutes), and "Product-Led Advocacy with Ashley Stead" (14 October 2025, 34 minutes).
The Advocacy Channel: A Customer Marketing Podcast publishes roughly monthly, with episodes averaging 35 minutes across 37 episodes.
Booking probability for The Advocacy Channel: A Customer Marketing Podcast is 21%, and the host is rated Selective on guests. The Advocacy Channel: A Customer Marketing Podcast requires a Pod Score of 80 or higher. The Advocacy Channel: A Customer Marketing Podcast's contact route on record: verified email.
The strongest fits for The Advocacy Channel: A Customer Marketing Podcast are Marketing, Advertising & PR and Business & Management Consulting. The Advocacy Channel: A Customer Marketing Podcast has a business audience.
The Advocacy Channel: A Customer Marketing Podcast is a business show with 37 episodes published.
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The Advocacy Channel: A Customer Marketing Podcast
What happens when your referral program participants are literally trained to find holes in systems? How do you protect your program without making it so complicated that nobody wants to use it? To explore this, we...
Episode #10
Want to build a customer advisory board that actually drives business value? Struggling to figure out where to start or how to prove the ROI? To help, we welcome Cate Vanasse to The Advocacy Channel. Cate leads customer...
Episode #9
Want your referral program to succeed? Start with the foundation first. Make sure your product infrastructure is solid and can handle growth before you launch. In this episode, we're excited to welcome Ashley Stead...
Episode #8
In this episode of The Advocacy Channel, we're excited to welcome Yulia Shilkina from Gen3 Marketing, a leading performance marketing agency in the affiliate marketing space. In this episode, Yulia reveals how the lines...
Episode #7
In this episode of The Advocacy Channel, we're excited to welcome Andrew Noonan, who oversees Aeroplan's e-store, partnerships, and gift card programs at Air Canada. With over 15 years of experience in loyalty and...
Episode #6
In this episode of The Advocacy Channel, we're excited to welcome Katlin Hess, Director of Customer Marketing at G2, who brings a unique perspective from both sides of the customer relationship. Join us as Katlin Hess...
Episode #5
Ever wondered when your company should launch an advocacy program or how to scale it globally? In today's episode, we're thrilled to welcome Brian Jambor, an expert in partnerships and customer advocacy who's held...
Episode #4
In this episode of The Advocacy Channel, we're joined by David Yovanno, CEO of impact.com—the world’s leading partnership management platform, for an informative discussion on the transformation of marketing in the...
Episode #3
Join us for an insightful conversation with Mal Chia, ecommerce growth expert and former Head of Marketing at Uber Australia. Now as the Co-Founder and Managing Director of Ecom Nation, Mal shares how DTC brands can...
Episode #2
Where should your customer reference program live in your organization? While most companies place it under Marketing or Customer Success, Sage Intacct took a different approach by putting it under Sales - with...
Episode #1
Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had a bit of a facelift, but we’re still the same customer advocacy podcast...
Episode #24
Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience...
Episode #23
Welcome to 2024! In our first episode of this year, we delve into the world of executive customer advocacy with Angela Wells, Head of Customer Advocacy and Executive Programs at Splunk, and Sarah Moody, an expert in...
Episode #22
Are you a customer marketer looking to develop more effective case studies in 2024? Don't miss out on our latest episode, packed with helpful insights! The anatomy of successful SaaS case studies Emily Amos, CEO of...
Episode #21
Welcome to another enlightening episode of The Advocacy Channel podcast! Today, we're thrilled to have customer marketing expert Patrick Kalie from Swoogo join us on the show. Patrick brings a wealth of knowledge in...
Episode #20
Get ready for another engaging episode of The Advocacy Channel! In this episode, we welcomed Cece Lee, Chief Marketing Officer, and Lynn Pietryga, Chief Customer Officer from Enable Us onto the show. In this episode...
Episode #19
Welcome to another insightful episode of The Advocacy Channel! We're thrilled to have Joel Klettke, founder of Case Study Buddy and a renowned specialist in case study development, join us for today’s episode. With...
Episode #18
Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered! For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon...
Episode #17
Welcome to a brand new year of The Advocacy Channel! Our first guest of 2023 is Dana Alvarenga. As the VP of Customer Experience at SlapFive, a customer marketing and advocacy software platform, Dana has plenty of...
Episode #16
After so many incredible discussions with customer marketing experts from all over the world, we’re delighted to welcome back special guest Scott K. Wilder to The Advocacy Channel to round out the year. As the VP of...
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