business
Hosted by Jess Cervellon · business · EN · 88 episodes
Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
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Contact path
Public web form
Booking probability
22%
Guest openness
Selective
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Signup to Generate a PitchTune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience.
Above The Fold is hosted by Jess Cervellon. The show has published 88 episodes to date.
Recent episodes include "Episode 88 | Building a Spicy Latin Snack Brand With Daniel Schwarz of Chuza" (8 January 2026, 44 minutes), "Episode 87 | Empathy, Revenue, and Why CX Leaders Need a Seat at the Table with Aniesha Jones" (18 December 2025, 43 minutes), and "Episode 86 | Ops, Honesty, and the Truth About Keeping Subscribers with Hattie Gilpin of Wellbel" (11 December 2025, 47 minutes).
Above The Fold publishes roughly weekly, with episodes averaging 44 minutes across 88 episodes.
Booking probability for Above The Fold is 22%, and the host is rated Selective on guests. Above The Fold requires a Pod Score of 80 or higher. Above The Fold's contact route on record: public web form.
The strongest fits for Above The Fold are Marketing, Advertising & PR. Above The Fold has a business audience.
Jess Cervellon hosts Above The Fold, a business show with 88 episodes published.
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Episode #88
<p>This week on Above the Fold, I sat down with Daniel Schwarz, founder of Chuza, to talk about what it actually takes to build a spicy Latin snack brand from the ground up. We get into Daniel’s journey from tequila and...
Episode #87
<p>This week, I sat down with Aniesha Jones to talk about what customer experience actually looks like when empathy, data, and revenue are all in the same room. We get into her unconventional path from opera and vocal...
Episode #86
<p >This week, I sat down with the operations queen herself, Hattie Gilpin, to talk about what it really takes to keep subscribers around in one of the most competitive categories out there. If you’ve ever wondered why...
Episode #85
<p >This week, I sat down with Alex Ferzan, co-founder of Manojo Mezcal and founder of ZADDY, creative agitator, and the definition of a career shapeshifter, from the late-90s punk scene to managing bands, to building...
Episode #84
<p >This week, I sat down with Patrick Coyne, founder and chief executive of Laoban Dumplings, for a conversation that reminds you why some brands just hit differently. From teaching English in China to running dumpling...
Episode #83
<p >This week, I sat down with Erin Meskers, Director of Brand at Brami, to talk about what it really means to build a food brand people feel connected to, not just buy from.</p><p >We cover brand building, community...
Episode #82
<p >This week, I sat down with Sydney Chestler, Director of CX at Fresh Clean Threads, to talk about what it really takes to build trust in customer experience, not just close tickets.</p><p >We get into what it means...
Episode #81
<p >This week, I sat down with Rachel Coburn, a fractional marketing leader who’s worked with some of the biggest names in health and wellness, including AG1 and Happy V, to talk about what it really takes to build...
Episode #80
<p >This week, I sat down with Tess Awal, CX Manager at Dr. Squatch — the men’s soap brand that turned natural hygiene into a full-blown lifestyle movement. If you’ve ever seen their cheeky ads or heard about their...
Episode #79
<p >This week, I sat down with Lisa Yarrow, Senior Manager of Customer Experience at Everlane, to talk about how retail instincts are shaping the next era of digital CX.</p><p >We get into what it means to bring empathy...
Episode #78
<p >This week, I sat down with Minou Clark, CEO of RealSelf, to talk about leadership, culture, and why creativity is the secret weapon in business. Minou’s journey is anything but traditional. From theater major to...
Episode #77
<p >This week, I sat down with Suze Dowling, Chief Business Officer and Co-Founder of Pattern, for a conversation about what it really takes to build brands that last. Suze has spent more than a decade helping companies...
Episode #76
<p >This week on Above The Fold, I sat down with Chef Rama Ginde to talk about building a food brand rooted in heritage, education, and flavor. Rama is a private chef, culinary educator, and co-founder of Satya Blends...
Episode #75
<p >This week, I went live at Subs Summit with my girl Ren Fuller-Wasserman, Senior Director of CX at Tushy, the brand that made bidets cool (and fun to talk about).</p><p >We cover startup grit, customer obsession, and...
Episode #74
<p >This week, I sat down with my good friend Michael Bair, founder of Bair Consulting, to unpack what really separates good CX in B2B from the DTC playbook, and why both worlds have a lot to learn from each...
Episode #73
<p >This week, I sat down with my mentee, Mackenzie Lukas, to talk about what it really means to put people first in customer experience. 💬✨</p><p >We get into her unexpected career pivot from commercial real estate to...
Episode #72
<p >This week on Above the Fold, I sat down with Max Wallace, Director of CX at Tommy John, and Kara Randle, CX manager, to talk about what it really takes to scale a customer experience team without losing the human...
Episode #71
<p >This week, I sat down with Berk Bahceci, founder of Heraclea, to talk about what it actually looks like to build a product-led brand from scratch, without cutting corners.</p><p >We talk about what it means to...
Episode #70
<p >This week, I sat down with Lisa Nielsen, Senior Digital Marketing Manager at Victoria Beckham, to talk about what brand building looks like behind the scenes at a luxury fashion house and why customer experience is...
Episode #69
<p >This week, I sat down with Liz Ahern, former CMO of Chamberlain Coffee and current Founder of Brand 555 Marketing to talk about what actually drives brand longevity in a world full of creator launches and...
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