Hosted by Tom Hootman · 🇺🇸 US · EN · 21 episodes
Established thought leaders with verified media credentials.
The Tracks Nobody Sees, But Every Marketer Should Hear.This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn't obvious at first glance but is incredibly valuable when discovered.
Tom Hootman hosts The Marketing B-Sides, a business show with 21 episodes published.
Paid social moves fast, but the traditional ways of training the people who run the accounts are broken. Akvile DeFazio, Founder of Akvertise and creator of the Social Ad Academy, joins Tom to talk about why she is chann
We love to treat our own brands like they are the center of the universe. But according to Dr. Mansur Khamitov, Assistant Professor of Marketing at the Indiana University Kelley School of Business, that exact bias is a m
Every business student who has marched through Indiana University since 1967 knows K201, the legendary Computers in Business course. But the era of simple software shortcuts is officially over. Brant Moriarity, Director
In an industry obsessed with the "business of yes," Renia Carsillo has spent 20 years building a firm based on the power of the right fit. A former Assistant VP in banking with a degree in Iranian Politics, Renia brings
Dagan Thogerson has played over 2,000 shows in his career, including 15 years behind the kit for the legendary indie-rock band Murder by Death. He joins Tom to peel back the curtain on the "Road Dog" lifestyle and the tr
Lindsay McGuire was a SaaS powerhouse, a director-level "titan" in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss the psychological hurdle of walking away f
Rebecca Fleetwood Hession spent 20 years in corporate sales before realizing she was living in a state of constant dysregulation. Now a professional coach marking her 10-year anniversary, she joins Tom to discuss the sci
What does the first year of a marketing career actually look like? Madison Stiles and Noah Burlingame join Tom to peel back the curtain on the transition from Indiana University grads to full-time agency professionals. W
Every afternoon at 3:00 p.m., the clock resets for Araceli Gomez-Aldana. A veteran journalist and reporter at WBEZ, Araceli joins Tom to discuss the "Groundhog Day" reality of the news cycle and why her career is defined
Sophie Hunter is the founder of Sorella Creative and a social media strategist who's worked in fast fashion and now thrives as a freelancer. She joins us to talk about the BRUTAL reality of catastrophizing your way throu
Brian Talbot's career is a masterclass in flexibility: from trying to be a "radio god" and selling ad time to becoming a voiceover artist and now a high-level Fractional CMO. He joins Tom to prove that in every role, esp
Lisa Levey, a veteran reality TV producer and editor who's worked on Real Housewives of New Jersey, Bravo shows, and more, joins us to talk about the brutal reality of freelance life, why AI can't edit reality TV yet, an
James Grixoni, a veteran actor and the Deputy Chad you loved on Twin Peaks: The Return, joins us to talk about the brutal necessity of self-marketing in a creative career, and the single, beautiful time that rule didn't
Susan Wenograd's digital marketing career started at Circuit City, back when that was still a thing. Now she's the Sr. Director of Paid Media at Mixtape Digital and runs a thriving candle company on the side. Tom and Sus
Audrey Finney ran Hero Conf, a paid media conference, for years before trading digital marketing for Memphis barbecue, craft beer, and Social Cantina. Now she owns 10+ restaurants through Finney Hospitality Group, plus a
Megan Maguire left a Senior VP gig at a major agency to start her own thing in 2024. "Probably crazy," she admits. But also? No regrets. We talk about the stuff LinkedIn won't let you say out loud: the daily anxiety of b
On this week's episode, Tom sits down with Aaron Levy to dive into the messy, human side of agency life that nobody talks about at conferences. They explore: Aaron's career soundtrack featuring Wu-Tang and Spice Girls wi
On this week's episode, Tom and Dean discuss how Dean built his online personal training business, Dean Turner Training, from the ground up, one tweet at a time. They chat about the surprising pros of getting roasted, wh
(Make sure you start with Part 1!) In this two-part episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her career soundtrac
In this episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her career soundtrack (heavy on Taylor Swift and Paramore) and b
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The Marketing B-Sides is hosted by Tom Hootman. The show is categorised under business (marketing) and has published 21 episodes.
The Marketing B-Sides has published 21 episodes.
The Marketing B-Sides regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Marketing B-Sides is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Marketing B-Sides hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Marketing B-Sides average 44 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Marketing B-Sides's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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