Hosted by Unknown Host · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
The Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world’s biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
Unknown Host hosts The Business of Marketing, a business show with 100 episodes published.
What happens when search, media, AI and commerce start collapsing into one connected ecosystem? In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterpris
What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust? In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, f
What happens when one of the world’s largest communications groups starts rebuilding itself around AI? In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore h
In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe. Niall discusses why marketers need to produce m
In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe. Dan reflects on the golden era of magazine publishing, from Q Magazine an
In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe. They explore the future of measurement,
In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe. Julie discusses the evolution of digital advertising, from the
In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe. James reflects on a career spanning
In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe. Milka disc
In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission. They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise
In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe. Toby shares his journey from economics, banking and early inte
In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe. They explore why customer exp
Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got r
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open the DSP, why commerce is a bigger opportunity than retail, a
Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more than opportunity volume, and commercial literacy as the definin
Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real economics underneath the AI boom, and why marketing now resets to
Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less world, why brand safety is overblocking news, and sustainabili
Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the centre of performance marketing, and the brand vs demand bala
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA markets, and why storytelling still wins. Recorded live at A
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The Business of Marketing is hosted by Unknown Host. The show is categorised under business and has published 100 episodes.
The Business of Marketing has published 100 episodes.
The Business of Marketing regularly covers business. It sits in the business category.
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Episodes of The Business of Marketing average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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