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Hosted by Unknown Host · 🇺🇸 US · EN · 90 episodes
Established thought leaders with verified media credentials.
The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
Unknown Host hosts The Business Of Marketing, a business show with 90 episodes published.
The Business of Marketing Podcast: https://contentmonsta.com/podcasts/the-business-of-marketing-podcast/ With the rise of the creator economy on platforms like LinkedIn, B2B brands are seeking ways to authentically lever
Anyone can launch a social tool, but few can empower an entire organization to create authentic content and nurture genuine communities. This episode explores the mindset and tactics behind fostering high-engagement comm
Feeling burnt out and stuck at a career crossroads, Heike Young channeled her experiences as a working mother and marketer into creating authentic, resonant video content on LinkedIn. The conversation explores the growin
The conversation explores how AI and automation are reshaping the marketing landscape, emphasizing the importance of not seeking 100% automation but instead aiming for impactful, sustainable 80% solutions. Joining the sh
Marketers love to measure everything. Robert Rose joins A. Lee Judge and Rocio Osuna on The Business of Marketing to ask a harder question: what happens to all the value marketing creates that no spreadsheet can capture?
LinkedIn Video: Building Influence and Personal Branding That Lasts LinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a persona
Explore the intersection of personal and professional branding in a rapidly evolving, AI-driven workforce with hosts A. Lee Judge and Rocio Osuna, alongside special guest Rod Brinson. This episode unpacks why everyone al
The Business of Marketing hosts A. Lee Judge and Rocio Osuna discuss the delicate balance between using AI for efficiency and maintaining human authenticity in business storytelling. They are joined by global storytellin
In this Season 5 kickoff of The Business of Marketing, host A. Lee Judge introduces new co-host Rosio Assuna. The episode explores the current "wild" job market, characterized by significant layoffs at major companies li
Marketing is facing a crisis of credibility and alignment, as legacy systems and outdated KPIs have led to internal silos and a disconnect from revenue goals. In this episode, Andrei Zinkevich of FullFunnel.io and A. Lee
The episode explores how marketers can shift their mindset from focusing on content containers to prioritizing storytelling and strategic content creation. Lee Judge and Robert Rose discuss the evolving role of content m
The episode explores how AI is reshaping SEO and content strategy, emphasizing the need for marketers to adapt their websites and messaging to train AI effectively. Lee Judge and Andy Crestodina discuss how AI-powered se
With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implica
This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss co
The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, autho
The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaf
The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss
Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They als
The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary K
The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Ber
Gabrielle Dolan
global expert on business storytelling, author of Story Intelligence
2 appearances on this show
Andrei Zinkevich
Fullfunnel.io
1 appearance on this show
Robert Rose
author and content marketing strategy consultant · Content Marketing Institute
1 appearance on this show
Christopher Penn
Co-founder and Chief Data Scientist · Trust Insights
1 appearance on this show
Jim MacLeod
author of The Visual Marketer · jimmacleod.com
1 appearance on this show
Neal Schaffer
fractional Chief Marketing Officer, author, keynote speaker, educator
2 appearances on this show
Bruce Scheer
1 appearance on this show
Pam Didner
B2B Marketing Consultant and Keynote Speaker
1 appearance on this show
Mark Schaefer
bestselling author, keynote speaker, and top marketing strategist
2 appearances on this show
Drew Neisser
Founder and CEO · CMO Huddles
2 appearances on this show
Nancy Harhut
author of Using Behavioral Science in Marketing · HBT Marketing
1 appearance on this show
Joe Pulizzi
Creator Monetization, Events Industry, Content Marketing, Building Profitable Assets · Content Marketing Institute
2 appearances on this show
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The Business Of Marketing is hosted by Unknown Host. The show is categorised under business (marketing) and has published 90 episodes.
The Business Of Marketing has published 90 episodes.
The Business Of Marketing regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
The Business Of Marketing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Business Of Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Business Of Marketing average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Business Of Marketing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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