business
Hosted by LightBlueMedia · business · EN
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchThe Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
The Cambridge Marketing Podcast is hosted by LightBlueMedia. The show has published 100 episodes to date.
Recent episodes include "The Marketers' Toolkit - 'T'" (27 October 2026, 9 minutes), "The Business of Food: How Marketers Drive Consumer Choices and Supermarket Trends" (23 October 2026, 24 minutes), and "The Marketers' Toolkit - 'S' Part 2" (21 October 2026, 10 minutes).
The Cambridge Marketing Podcast publishes roughly weekly, with episodes averaging 20 minutes across 100 episodes.
Booking probability for The Cambridge Marketing Podcast is 33%, and the host is rated Selective on guests. The Cambridge Marketing Podcast requires a Pod Score of 80 or higher. The Cambridge Marketing Podcast's contact route on record: public web form.
The strongest fits for The Cambridge Marketing Podcast are Marketing, Advertising & PR. The Cambridge Marketing Podcast has a business audience.
LightBlueMedia hosts The Cambridge Marketing Podcast, a business podcast with 100 episodes published.
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Episode #448
In this episode, our Marketers Toolkit has reached the letter T. Hosts Kiran Kapur and Charles Nixon explore four key terms: Tipping point, Tactics, Targeting and Timescales. They explain how authority and word of mouth...
Ever wonder how your favourite snacks go from a farm field or laboratory to the supermarket shelf? In this episode Kiran Kapur is joined by college tutor and marketing consultant Dawn Grossart for a deep dive into the...
Episode #446
This week Kiran Kapur and Charles Nixon look at Sustainability, Strategy and Social Proof.
Is your marketing department stuck in a communications factory? In this episode, Kiran Kapur is joined by marketing strategist and CEO advisor Mats Georgson to debunk the myth that marketing is simply promotion and...
Episode #444
In this episode of the Marketers' Toolkit Kiran Kapur and Charles Nixon explore the strategic use of SWOT analysis, Societal changes, Segmentation and SEO in marketing. They discuss practical insights for applying these...
Episode #442
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment. They discuss how these...
Episode #441
Ben Rees shares insights on how authenticity, brand consistency and a strategic use of AI can help businesses stand out in an AI-driven world. Discover practical tips on building a strong "prior", leveraging in-person...
Episode #440
In this episode of The Marketers' Toolkit, Kiran and Charles explore the resurgence of QR codes, the differences between Qualitative and Quantitative market research, and the importance of asking the right Questions...
Episode #439
Ever considered how a Corporate Responsibility and Sustainability Practitioner Apprenticeship could reshape your career or future-proof your organisation? In this episode, Kiran Kapur explores the practical, commercial...
Episode #438
In this episode of the Marketers' Toolkit - it's all things P. Kiran Kapur and Charles Nixon explore the intricacies of marketing strategies, focusing on pain points, personas and positioning.
Episode #437
In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to...
Episode #436
In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for...
Episode #435
In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behaviour beyond data, and how AI is transforming the industry...
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing...
Episode #432
If you’re actively job hunting, this episode is essential listening. Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of...
Episode #431
This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
Episode #430
In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user...
Episode #429
As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
Episode #428
In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous...
Episode #427
This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
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