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Hosted by LightBlueMedia · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
LightBlueMedia hosts The Cambridge Marketing Podcast, a business show with 100 episodes published.
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies
If you’re actively job hunting, this episode is essential listening. Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of
This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empat
As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous local
This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products,
In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.
Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashi
In this episode Nick Tyldsley, Managing Director of Superfly Marketing, shares the realities of growing a digital marketing agency over 14 years. From cashflow challenges and recruitment decisions to client relationships
In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their conte
This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.
ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses
Madingley Hall in Cambridge hosted our Tutor Conference 2026. A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.
What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing. The idea is that camp
This week on the Marketers' Toolkit it's everything from Instagram to Infographics.
In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how b
In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand
This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit. (Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-
Skip Wilson
The Advertising Systems Architect · DRAFT Media Partners
1 appearance on this show
Christina Spaulding
Manzanita Marketing
1 appearance on this show
Rachel Hales
Get Synergised
1 appearance on this show
Martin Watters
Brief Media
1 appearance on this show
Marco Bertini
Esade
1 appearance on this show
Richard Leyland
Cambridge Consultants
1 appearance on this show
Brook Shepard
Mason Interactive
1 appearance on this show
Richard Howle
RH Insights
1 appearance on this show
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The Cambridge Marketing Podcast is hosted by LightBlueMedia. The show is categorised under business (marketing) and has published 100 episodes.
The Cambridge Marketing Podcast has published 100 episodes.
The Cambridge Marketing Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Cambridge Marketing Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Cambridge Marketing Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Cambridge Marketing Podcast average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Cambridge Marketing Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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