
Marketing Tips
16. How To Position Your Company to Standout Against Competition
<p>What does it really take to build a startup marketing engine from scratch—without a playbook, a team, or even a working product?</p><p>In this episode of MarketingTips, we sit down with Nicole Schafer, Head of Marketing at M^0, a VC-funded crypto startup. As the first and only marketer at the company, Nicole had to build everything from the ground up: positioning, brand narrative, content strategy, campaign execution, analytics—you name it.</p><p>This conversation is a masterclass in early-stage marketing, perfect for marketers at seed to Series B startups, especially in fast-moving, technical industries like cryp...

