Oct 29, 202643 min
What makes people care about a brand? For Scott Sutton, CEO of Later, it’s not a list of product features it’s emotion, storytelling and the ability to connect with audiences. As Scott puts it, “When have you ever been...
About this Podcast:
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record. Published at businessof.co.
Pitch Analysis
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Contact path
Public web form
Booking probability
34%
Guest openness
Selective
80/100
Required Score
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What is Business of Marketing about?
Business of Marketing is the podcast of marketing intelligence. John Horsley and Justin Cooke sit down with the people running marketing and commercial functions at the world's biggest brands, agencies and platforms. In-depth, conversations on the record.
What has Business of Marketing covered recently?
Recent episodes include "Advertising Week New York: The Creator Economy Is Changing the Rules of Marketing | Scott Sutton, CEO of Later" (29 October 2026, 43 minutes), "Fanta’s Haunted Universe, Halloween and the Business of Creativity | | Ibrahim Khan, Coca-Cola Company, Fanta TM" (28 October 2026, 38 minutes), and "Advertising Week New York: Kate Ridley on Stanley’s Brand Transformation and the Power of Culture" (27 October 2026, 36 minutes).
How often does Business of Marketing publish?
Business of Marketing publishes roughly daily, with episodes averaging 35 minutes across 160 episodes.
How hard is it to get booked on Business of Marketing?
Booking probability for Business of Marketing is 34%, and the host is rated Selective on guests. Business of Marketing requires a Pod Score of 80 or higher. Business of Marketing's contact route on record: public web form.
Who should pitch Business of Marketing?
The strongest fits for Business of Marketing are Marketing, Advertising & PR. Business of Marketing has a business audience.
About the host
Business of Marketing is a business podcast with 160 episodes published.
Host email not verified for this podcastSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 28, 202638 min
"Our vision is for Halloween to become for Fanta what Christmas is to Coke.” How do you turn a seasonal campaign into a global brand platform that could last for decades? For Fanta, Halloween is about more than...
Episode #133
Advertising Week New York: Kate Ridley on Stanley’s Brand Transformation and the Power of Culture
Oct 27, 202636 minHow do you turn a heritage brand into a cultural phenomenon? Since 1913, Stanley has built its reputation on quality, durability and innovation. But in recent years, the brand has reached a new generation of consumers...
Episode #132
Cannes Lions 2026: AI, the Creator Economy and Why Creativity Still Wins | Rory Dolan, Canva
Oct 23, 202628 min“Effectiveness over efficiency.” Recorded live at Cannes Lions 2026, Rory Dolan, VP of Marketing Strategy at Canva, joins The Business of Marketing host Justin Cooke to explore how AI, the creator economy and the...
- Oct 22, 202627 min
“If you want to go fast, go alone. If you're going to go far, go together.” Recorded live at Cannes Lions 2026, this episode of The Business of Marketing explores what it takes to unite a global advertising industry...
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- Oct 16, 202634 min
Recorded live at Cannes Lions 2026, Justin Cook sits down with Lana Boussignani, CEO of MarketCast, to explore what it takes to turn complex data, fragmented products and ambitious growth plans into real business...
Episode #129
Cannes Lions 2026: AI, Creativity and the Future of Advertising | PJ Pereira, Silverside
Oct 15, 202636 minRecorded live at Cannes Lions 2026, Justin Cook sits down with PJ Pereira, advertising pioneer, co-founder of Pereira O’Dell and co-founder of Silver Side AI, to explore why the creative industry is facing a revolution...
- Oct 15, 202633 min
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Paul Blackburn, Chief Growth Officer at Vudoo, to explore the rapidly evolving world of shoppable media and...
Episode #127
Cannes Lions 2026: The Future of Retail Media, AI and Creativity | Troy Townsend, Zitcha
Oct 14, 202642 minRecorded live at Cannes Lions 2026, Business of Marketing host John Horsley sits down with Troy Townsend, CEO and co-founder of Zitcha, to explore the next chapter of retail media from connecting media and merchandising...
Episode #126
Cannes Lions 2026: AI, Social & the New Rules of Performance | Mallory Simmonds, Jungle Creations
Oct 14, 202632 minWhat happens when a data-driven performance marketer takes the reins of a creative, publisher-powered social business? In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits...
- Oct 13, 202633 min
What if the biggest mistake businesses are making with AI is trying to make their existing operations more efficient, rather than questioning whether those operations should exist at all? Recorded live at Prompt in New...
Episode #124
Cannes Lions: AI Is Changing Ad Tech. Trust Is Still the Real Currency | Emma Newman, PubMatic
Oct 2, 202637 minAI is reshaping digital advertising. But in an increasingly automated world, trust could be the industry's most valuable currency. Recorded live at Cannes Lions 2026, Justin Cooke sits down with Emma Newman, Chief...
- Oct 2, 202633 min
Programmatic promised to make advertising smarter. Instead, for many brands and agencies, it became an increasingly complicated web of platforms, partners, inventory, data and fees. Recorded live at Cannes Lions, Justin...
Episode #122
Cannes Lions: Why Brand Is the Engine of Growth | John Morris, Design Bridge and Partners
Oct 1, 202641 minFor years, marketing has tilted towards performance: measurable clicks, immediate conversions and short-term returns. But is the pendulum swinging back towards brand? Recorded live at Cannes Lions, John Horsley sits...
Episode #121
Cannes Lions: Yahoo COO Matt Sanchez on How Marketing and Media Are Being Rewritten in Real Time
Sep 30, 202639 minThe rules of marketing and media are being rewritten in real time. Recorded live at Cannes Lions, John Horsley sits down with Matt Sanchez, Chief Operating Officer of Yahoo, for an in-depth conversation about what comes...
Episode #120
Cannes Lions 2026: Why Advertising Still Matters | Sharon Lloyd-Barnes, Advertising Association
Sep 29, 202635 minAdvertising is changing at extraordinary speed. AI is reshaping how work gets done, agencies are rethinking their commercial models, and a new generation is entering an industry that looks very different from the one...
- Sep 28, 202636 min
Recorded live at Cannes Lions, Justin Cooke sits down with Brendan McCarthy, Chief Marketing and Communications Officer at Seedtag, to explore one of the biggest challenges facing marketers in ad tech: how do you stand...
- Sep 24, 202631 min
Sustainability used to live in the press release. Increasingly, it lives in the P&L. Recorded live at Cannes Lions 2026, Richard Davis, Co-founder and CEO of 51toCarbonZero, joins Business of Marketing to discuss how...
- Sep 22, 202629 min
AI is no longer just changing how agencies work. It is starting to rewrite the economics of the entire services business. Recorded live at Cannes Lions 2026, Dr. Ali Alkhafaji, CEO of Apply Digital, joins The Business...
- Sep 17, 202645 min
Commerce media is emerging as one of the biggest shifts in digital advertising. Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel companies and other businesses are building media businesses...
Recent guests
Recent guests on Business of Marketing. Study who booked and why before you pitch.
J
John Morris
president of Americas Industrial & Logistics at CBRE, Total Technology Solutions Group
S
Sarah Robertson
Communications and Transformation Strategist, University of Adelaide
N
Nishma Patel Robb
former Brand Marketing Leader at Google, former President of WACL, founder of Glittersphere, co-founder of HERA, The Glittersphere
J
Jen Brown
ELA teacher at Eastern York High School, Northwestern University’s Alliance for Research in Chicagoland Communities
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