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Hosted by Tap CXM · 🇺🇸 US · EN · 12 episodes
Established thought leaders with verified media credentials.
The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations.Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders doing the work. Deep-diving into the strategies and technologies transforming CX across all business sectors, from CRM rollouts to loyalty redesigns to workflow overhauls - and everything in between.Whether you're a CX leader, marketer, or enterprise decision-maker, Tap CXM’s podcast offers practical advice to help you mastering customer experience (CX) in today’s ever-changing, competitive landscape.
Tap CXM hosts The CX Equation, a business show with 12 episodes published.
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale explore why so many organisations rush to replace their MarTech platforms when the real problems often lie elsewhere. They explain how leading
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Greg Kihlström, consultant, author, and host of The Agile Brand podcast, to explore why true agility is not about moving faster, bu
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Sam Stern, Senior Manager of Service Design at LinkedIn, to challenge the idea that all friction is bad. Sam explains how intention
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale sit down with Emmanuelle Savarit, a senior research and strategy leader, to explore how embedding user research into everyday decisions drives
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale sit down with Nicole Storey, Co-Founder and Head of Experimentation at Hookflash, to reveal how experimentation can transform website performa
In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale are joined by Zeke Wu and Aswin Peter to discuss what it really takes to use AI for improving customer experience. Drawing on lessons from the
Markets are crowded, products feel interchangeable, and customer loyalty is more fragile than ever. In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale are joined by Andy Sage to explore why exp
Marketing teams are heading into 2026 under pressure to prove value, simplify their MarTech stacks, and deliver more with fewer resources, all while AI noise gets louder every week. In this episode of The CX Equation, ho
What if your global CX strategy could scale effortlessly, without ever overruling local teams? In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale welcome Rob Grierson, Head of Group CRM, Custom
In today’s data-driven world, creativity is the true competitive differentiator and the cornerstone of next-level customer experiences. In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale sit do
Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really look like, and how can businesses deliver it at scale? In this inaugural
Customer experience is complex, but it doesn’t have to be confusing. The CX Equation dives into the real stories and real results shaping CX transformation in enterprise organisations. Each week, hosts Chantelle and Mark
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The CX Equation is hosted by Tap CXM. The show is categorised under business (management) and has published 12 episodes.
The CX Equation has published 12 episodes.
The CX Equation regularly covers business, management, news. It sits in the business category, with a management focus.
The CX Equation is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The CX Equation hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The CX Equation average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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