Oct 6, 202635 min
Frontline employees are not simply a resource for delivering customer experiences; they are the people who shape those experiences every day. When organisations connect employee engagement, operational discipline, and...
business
The CX Equation
Hosted by Tap CXM · business · EN
About this Podcast:
The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations.Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders doing the work. Deep-diving into the strategies and technologies transforming CX across all business sectors, from CRM rollouts to loyalty redesigns to workflow overhauls - and everything in between.Whether you're a CX leader, marketer, or enterprise decision-maker, Tap CXM’s podcast offers practical advice to help you mastering customer experience (CX) in today’s ever-changing, competitive landscape.
Pitch Analysis
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Contact path
Verified email
Booking probability
29%
Guest openness
Selective
80/100
Required Score
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What is The CX Equation about?
The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations. Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders doing the work.
Who hosts The CX Equation?
The CX Equation is hosted by Tap CXM. The show has published 14 episodes to date.
What has The CX Equation covered recently?
Recent episodes include "Your Frontline Employees Are the Customer Experience: Obvious, but Often Overlooked" (6 October 2026, 35 minutes), "Just Because You Can Doesn’t Mean You Should: The Ethics of Modern Marketing" (1 September 2026, 33 minutes), and "The MarTech Mistake Costing Businesses Millions" (4 August 2026, 35 minutes).
How often does The CX Equation publish?
The CX Equation publishes roughly monthly, with episodes averaging 35 minutes across 14 episodes.
How hard is it to get booked on The CX Equation?
Booking probability for The CX Equation is 29%, and the host is rated Selective on guests. The CX Equation requires a Pod Score of 80 or higher. The CX Equation's contact route on record: verified email.
Who should pitch The CX Equation?
The strongest fits for The CX Equation are Business & Management Consulting. The CX Equation has a business audience.
About the host
Tap CXM hosts The CX Equation, a business podcast with 14 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 1, 202633 minIn this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Hazem EL Taha, a Global MarTech Leader, to explore where the ethical boundaries of modern marketing should sit as personalisation...
Aug 4, 202635 minIn this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale explore why so many organisations rush to replace their MarTech platforms when the real problems often lie elsewhere. They explain how...
Jul 7, 202635 minIn this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Greg Kihlström, consultant, author, and host of The Agile Brand podcast, to explore why true agility is not about moving faster...
Jun 9, 202640 minS0In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale speak with Sam Stern, Senior Manager of Service Design at LinkedIn, to challenge the idea that all friction is bad. Sam explains how...
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May 12, 202643 minS0<br>In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale sit down with Emmanuelle Savarit, a senior research and strategy leader, to explore how embedding user research into everyday decisions...
Apr 14, 202638 minS0In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale sit down with Nicole Storey, Co-Founder and Head of Experimentation at Hookflash, to reveal how experimentation can transform website...
Mar 17, 202643 minS0In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale are joined by Zeke Wu and Aswin Peter to discuss what it really takes to use AI for improving customer experience. Drawing on lessons from...
Feb 17, 202651 minS0Markets are crowded, products feel interchangeable, and customer loyalty is more fragile than ever. In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale are joined by Andy Sage to explore why...
Jan 20, 202649 minS0Marketing teams are heading into 2026 under pressure to prove value, simplify their MarTech stacks, and deliver more with fewer resources, all while AI noise gets louder every week. In this episode of The CX Equation...
Dec 16, 202534 minS0What if your global CX strategy could scale effortlessly, without ever overruling local teams? In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale welcome Rob Grierson, Head of Group CRM...
Nov 25, 202529 minS0In today’s data-driven world, creativity is the true competitive differentiator and the cornerstone of next-level customer experiences. In this episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale sit...
Oct 28, 202528 minS0Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really look like, and how can businesses deliver it at scale? In this inaugural...
Episode #0
Welcome to The CX Equation
Oct 23, 20250 minS0Customer experience is complex, but it doesn’t have to be confusing.<br><br>The CX Equation dives into the real stories and real results shaping CX transformation in enterprise organisations. Each week, hosts Chantelle...
Recent guests
Recent guests on The CX Equation. Study who booked and why before you pitch.
G
Greg Kihlström
consultant, author, host of The Agile Brand podcast, The Agile Brand
S
Sam Stern
senior manager of customer experience, Esalen Institute
N
Nicole Storey
Hookflash
J
James Gent
Tap CXM
Best industries to pitch The CX Equation for
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