Hosted by Unknown Host · 🇺🇸 US · EN-AU · 29 episodes
Established thought leaders with verified media credentials.
If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.A recent study shows that 95% of executives feel the same as you do.Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.The core topics we cover are:· Operations - how to unite your organisational silos to deliver great CX· Customer intelligence – how to structure segmentation and data to drive your CX program· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences· Tech – how to better utilise technology to achieve your customer goals
Unknown Host hosts Customer Smarts, a business show with 29 episodes published.
Turning AI strategy into business impact is something a lot of businesses are trying to do right now. So, I wanted to create an episode focussed on how to develop an AI strategy and put it into action. My guest in this e
AI is transforming how CMOs are running their marketing program. Many marketing departments would like to spend more time focussing on the innovative long term programs of work to progress the organisation. However, in t
Every time a new technology is introduced it creates new ways to interact with customers. In recent times AI is flipping the world on it’s head but we’re also seeing progress with spatial computing and 3D experiences wit
Building customer centric culture is smart, but it’s hard to do. It’s smart because it’s more efficient for the business and better for customers. Win + Win. The problem is, many large organisations are still structured
Last year Australian’s were scammed out of $2.74 billion dollars, that’s an insane amount of money. The scary thing is that scammers are innovating at a speed that’s authorities are finding impossible to keep up with. An
Innovating inside corporates is harder than it should be… New ideas often get bogged down in politics and red tape. So, when it comes to innovating and getting new ideas to market, there is a lot corporates can learn fro
Becoming customer centric is smart, but it’s hard to do… It’s smart because it’s more efficient for the business and better for customers. Win + Win. The problem is, it’s a massive shift for large organisations, many hav
The speed at which AI is changing the customer experience space is mind blowing… Qualtrics invited me to record an episode of the Customer Smarts Podcast at their X4 Summit in Sydney last week. Every guest I interviewed
Will AI make us less or more creative? AI and automation have stolen the spotlight in the last couple of years, so I wanted to explore the impact it’s having on the creative industry and what it means for the future. To
Many transformations have been superficial… In the last 30 years there’s been transformation after transformation, digital, data, customer centric and now AI. The problem I’ve seen is that many organisations have added n
Many of us can’t live without coffee… There’s nothing better than sitting in your local cozy coffee shop with a perfectly made coffee from your barista who knows exactly how you like it made. It’s a highly personalised e
Imagine if you knew what customers wanted next? Marketing would be a whole lot easier right?… Well, every time a customer interacts with you, they are telling you something. Often giving you clues about what they want ne
Over the past 30 years driving growth has become far more complex. There is now a myriad of digital channels across a mix of paid, owned and earned media assets you can leverage to engage customers. However, many organis
Most organisations have a desire, strategy or program to become more customer centric. However, many CX leaders are still struggling to shake old product centric ways of working inside organisations and are often finding
In most companies between 10-30% of customers are at risk of leaving…That’s a lot of customer revenue on the table… Yet, most organisations aren’t paying enough attention to this. Some companies are leaking or even haemo
Designing your customer intelligence in a way that’s usable for the entire organisation to drive decision making but also facilitate connection between teams is one of the most crucial elements to get right for every org
We’ve all come up with great new customer experience ideas only to discover that the data is not available or that from a tech perspective it’s very expensive or too hard to build. These issues come back to the way the c
Over the last 30 years, engaging with customers has become increasingly complex. There is a vast array of customer channels and touchpoints and many organisations are struggling to deliver a consistent customer experienc
Why are CMO’s slowly being replaced by Chief Customer Officers? I had the pleasure of interviewing Shaden Mohamed who has worked for companies like Google, held senior roles at Expedia and was most recently Chief Custome
There are some really valuable insights that Organisations and CX leaders can learn from professional football coaches. Especially when it comes to overcoming organisational silos and driving collaboration. Drawing from
Chris Brown
High Performance & Rugby Consultant, Leadership Coach, Keynote Speaker, 2x Team USA Olympic Rugby Coach · Michigan Intercollegiate Athletic Association
1 appearance on this show
Tracy Hall
senior marketing executive · Healing Centered Restorative Engagement
1 appearance on this show
Brad Anderson
Arts and Humanities Director · Royce Rolls Ringer Company
1 appearance on this show
Bruce Temkin
Global Head of Qualtrics XM Institute · Qualtrics
1 appearance on this show
Mathew Sweezey
Bestselling Author, and Head of Market Strategy at Salesforce · Salesforce
1 appearance on this show
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Customer Smarts is hosted by Unknown Host. The show is categorised under business (news) and has published 29 episodes.
Customer Smarts has published 29 episodes.
Customer Smarts regularly covers business, news. It sits in the business category, with a news focus.
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