
How Loyalty Credit Union Built an AI Bot Members Actually Trust
Jessica Herring, VP of Member Experience at Loyalty Credit Union, joins CX Decoded to talk AI chatbot design, member trust, and why she skipped the NPS score entirely.

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Hosted by Dom Nicastro · 🇺🇸 US · EN · 86 episodes
Established thought leaders with verified media credentials.
CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers' lives.
Dom Nicastro hosts CX Decoded By CMSWire, a business show with 86 episodes published.

Jessica Herring, VP of Member Experience at Loyalty Credit Union, joins CX Decoded to talk AI chatbot design, member trust, and why she skipped the NPS score entirely.

Justin Racine, chief digital officer at Geriatric Medical & Surgical Supply, joins CX Decoded to explain why B2B buyers are more emotional than the industry assumes — and why fixing employee experience matters just as mu

Dexian CMO Kip Havel joins CX Decoded to talk about the expanding scope of the marketing job — from rebrand strategy to AI skepticism to why customer feedback nobody asked for is often the most valuable data a company ha

Brinks Home chief customer officer Veronica Moturi joins CX Decoded host Dom Nicastro to explain how a security and home automation company rebuilt its call center from the ground up. Moturi started as a customer service

Sanity CEO and co-founder Magnus Hillestad joins CX Decoded to argue that content management has been solving the wrong problem for years — treating content as a marketing asset instead of core business infrastructure. H

Pete & Gerry's Organics CMO Phyllis Rothschild joins Dom Nicastro on the CMO Circle podcast to talk premium egg marketing, brand building and the evolving consumer journey. From a 30-year consulting career at McKinsey to

Br ian Mekka spent 15 years managing CX for 60 million Kohl's shoppers. Now he's doing it for 300 steel buyers — and the stakes are completely different. Charter Steel's director of customer experience joins CX Decoded t

Ben Larsen has spent nine years inside a company that built its reputation on something increasingly rare in insurance: actually caring. Wellfleet Insurance — a Berkshire Hathaway company — has answered the phone for col

Hayden Clark went from coaching wide receivers at Vanderbilt and working on Nick Saban's staff at Alabama to VP of Marketing at LGI Homes, where he now leads five in-house teams covering paid media, creative, analytics,

Allison Kavanagh didn't come to this conversation to celebrate AI. The CMO of Inflow Health came to interrogate it. Her company exists because follow-up care gaps — the kind where an incidental imaging finding gets lost

Tyler Gardner has been in the contact center world since he was 18, taking calls for DiscoverCard off a paper dial sheet. Today, he runs customer experience for Cuyana, the premium women's clothing and handbag brand — an

Drupal founder and Acquia executive chairman Dries Buytaert joins CX Decoded fresh off DrupalCon Chicago to break down how AI is disrupting every leg of the open source ecosystem — the platform, the agency world, and the

In this episode of CX Decoded , Dom Nicastro distills a CMSWire TV conversation with AT&T's John Miller into five essential takeaways on customer obsession. From employee enablement to AI restraint, the discussion breaks

CX Decoded dives into how contact centers and digital teams turn customer interactions into real business value. In this episode, host Dom Nicastro sits down with Barry Cooper, president of NiCE 's CX division, to unpack

In this episode of CX Decoded , Editor-in-Chief Dom Nicastro sits down with Miranda Collard, Global Chief Client Officer at TP, to explore her remarkable journey from headset-wearing agent to C-suite leader. With over 30

In this episode of CX Decoded, Editor-in-Chief Dom Nicastro sits down with CMSWire's VP of Research, Sarah Kimmel, to unpack top findings from two pivotal reports: the 2025 State of the CMO and the 2025 State of Digital

Too many marketers are chasing likes over results. Jim Lecinski, clinical professor of Marketing at Northwestern University and former Google executive, says it's time to reframe the CMO role—from brand builder to growth

In this episode of "CX Decoded," Michelle Hawley, senior editor at CMSWire, takes a look inside the nuances of brand evolution in today's digital word, featuring Amber Holm, CMO at Winnebago Industries and Ranu Coleman,

In this episode of CX Decoded, host Dom Nicastro, editor-in-chief of CMSWire , dives into the future of AI in customer service with insights from three leading experts in the field. This episode brings together discussio

In this episode of CX Decoded, Dom Nicastro and Michelle Hawley of CMSWire discuss the evolving roles of chief marketing officers (CMOs) with insights from CMOs Gurdeep Dhillon of Contentstack and Kathie Johnson of Sitec
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CX Decoded By CMSWire is hosted by Dom Nicastro. The show is categorised under business (marketing) and has published 86 episodes.
CX Decoded By CMSWire has published 86 episodes.
CX Decoded By CMSWire regularly covers business, marketing, news. It sits in the business category, with a marketing focus.
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Episodes of CX Decoded By CMSWire average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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