Hosted by Karen Lloyd · 🇺🇸 US · EN-GB · 38 episodes
Established thought leaders with verified media credentials.
Welcome to Spotlight on B2B Marketing. Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting B2B space.
Karen Lloyd hosts Spotlight on B2B Marketing, a business show with 38 episodes published.
The pressure on B2B marketers to prove commercial value has been building for years. But what does it actually take to step up, earn a seat at the board table, and lead marketing as a genuine revenue driver? In this epis
In a world flooded with AI-generated content, click-through rates are falling and every brand is starting to sound the same. So what actually cuts through? In this episode of Spotlight on B2B Marketing, host Karen Lloyd
Most AI companies think they have a positioning problem. They don't. They have a translation problem. In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Stephen Christou, a B2B marketing leader
The pace of change in business has never been faster. AI is reshaping entire industries, macroeconomic pressure is intensifying, and organisations that aren't experimenting now will start to feel it in six, twelve, eight
Most B2B brands are trying to look professional on social media. But in doing so, many are becoming invisible. In this episode, host Karen Lloyd is joined by Xandrina Allday, social media strategist and founder of Allday
Many growing businesses reach a tipping point where ad hoc campaigns and word of mouth simply are not enough. But knowing when and how to make that first senior marketing hire is harder than it sounds. In this episode of
Sales are asking what marketing is doing. Marketing is questioning where sales are focusing. Teams operating in silos instead of segments. Sound familiar? In this episode of Spotlight on B2B Marketing, host Karen Lloyd w
How do you lead a full rebrand, restructure a global marketing team, and compete with better-funded rivals — in the middle of an economic downturn? In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes
There's an ongoing debate in B2B tech: should you let your product sell itself through product-led growth, or invest in a traditional sales-led approach? What if the answer isn't binary? In this episode of Spotlight on B
How do you encourage creative marketing campaigns while still hitting your pipeline targets? It's the question every marketing leader wrestles with, especially in field marketing where ROI is constantly under scrutiny. I
Customer advocacy is no longer just a nice-to-have—it's a revenue driver. But how do you build a systematic approach that turns happy customers into active revenue generators? And more importantly, how do you make this e
Every founder reaches a point where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? In this episode of Spotlight on B2B Marketing, host Karen Lloyd spe
B2B buyers don't move in straight lines anymore, and the old MQL-focused approach is leaving revenue on the table. In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Shana Brewer, Director of Global
Your customers are making buying decisions in ChatGPT before ever visiting your site—and your analytics can't see it happening. We reveal why traditional attribution is broken, how the "great decoupling" is misleading ma
When growth stalls and something feels "off" with marketing, how do you diagnose the real problem? Is it the demand generation engine, the positioning, or something deeper in the business itself? In this episode of Spotl
When CEO’s tell marketing advisors they want to become thought leaders, there's often a stark disconnect between their goals and their execution. In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes O
The pressure to deliver immediate marketing results has never been more intense. But what if chasing those quick wins is actually limiting your long-term success? In this episode, Bianca Bass, CMO of Privalgo and one of
Growing an early-stage company from zero to $30 million is one of the most challenging journeys in business—and it's where most marketing "playbooks" struggle. In this episode, industry veteran Russ Somers reveals what i
From physicist to product marketing leader—Chris Wade's journey is anything but ordinary. But can marketing really solve problems that businesses didn't even know were marketing problems? In this episode of Spotlight on
Is your annual marketing plan holding you back? What if there's a more agile way to drive growth while staying laser-focused on what matters? In this episode Karen welcomes Olga Denisova, CMO at GetPhoto.com and a vetera
Joe Walker
former attorney turned mental health counselor · Larry H. Miller Senior Health
1 appearance on this show
Angela Brown
educator at Hillvue Public School · Perfecting Ministries
1 appearance on this show
Nick Mason
Assistant Professor in the Department of Biological Sciences and Curator of Birds at the Museum of Natural Science at LSU · Louisiana State University Museum of Natural History
1 appearance on this show
Oren Greenberg
growth marketing advisor and founding partner · Kurve
1 appearance on this show
Chris Wade
Chief Marketing and Product Officer · Northern Australia Infrastructure Facility
1 appearance on this show
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Spotlight on B2B Marketing is hosted by Karen Lloyd. The show is categorised under business (marketing) and has published 38 episodes.
Spotlight on B2B Marketing has published 38 episodes.
Spotlight on B2B Marketing regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Spotlight on B2B Marketing average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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