business
Hosted by Karen Lloyd · business · EN-GB · 45 episodes
Welcome to Spotlight on B2B Marketing. Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting B2B space.
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
32%
Guest openness
Selective
Sign up to generate a grounded pitch for Spotlight on B2B Marketing.
Signup to Generate a PitchWelcome to Spotlight on B2B Marketing. Join me as we embark on a journey through the ever-evolving landscape of B2B marketing, featuring engaging interviews with industry leaders and C-suite decision-makers. Listen as we uncover the strategies, insights, and success stories where marketing has helped to drive revenue, innovation, and growth in the exciting B2B space.
Spotlight on B2B Marketing is hosted by Karen Lloyd. The show has published 45 episodes to date.
Recent episodes include "How to Win in AI Search Without Producing More Content with Erika Varangouli" (21 October 2026, 35 minutes), "Stop "Weeing" On Me: A CIO's View of Marketing with Simon Ratcliffe" (30 September 2026, 32 minutes), and "How Marketing Helped Sales Smash the Black Book Ceiling with Nikki Stenson and Steve Rudd" (2 September 2026, 34 minutes).
Spotlight on B2B Marketing publishes roughly every two weeks, with episodes averaging 33 minutes across 45 episodes.
Booking probability for Spotlight on B2B Marketing is 32%, and the host is rated Selective on guests. Spotlight on B2B Marketing requires a Pod Score of 80 or higher. Spotlight on B2B Marketing's contact route on record: verified email.
The strongest fits for Spotlight on B2B Marketing are Marketing, Advertising & PR. Spotlight on B2B Marketing has a business audience.
Karen Lloyd hosts Spotlight on B2B Marketing, a business show with 45 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #45
Is your organic traffic falling while the pressure to do more with AI keeps growing? For many B2B marketing teams, the first instinct is to produce more content. But in an AI search landscape where everyone can publish...
Episode #44
If your buyer is a CIO or CTO, why does so much marketing never land? In this episode, host Karen Lloyd puts that question to the person best placed to answer it: a technology leader who has sat through decades of sales...
Episode #42
What would happen if your top salesperson walked out tomorrow? If your pipeline depends on one person's relationships and reputation, you have built sales success, not a scalable growth engine. That is exactly the...
Episode #41
There's no silver bullet in marketing. No quick win, no hack, no one dashboard that fixes everything. Marketing leaders know that. The hard part is getting a CEO chasing this quarter's numbers to believe it too. In this...
Episode #40
A Mini Cooper convertible. A surgical robot strapped in the back. And a photographer sworn to secrecy. In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Patrick Pordage, former Head of...
Episode #39
What can happen when sales and marketing stop pointing fingers and start working as one team? In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Nick Jones, founder of Glendower Advisory, and...
Episode #38
What does a Chief Product and Technology Officer know about marketing? More than you might expect. And that is exactly the point of this episode. Host Karen Lloyd is joined by Gareth Lockwood, Chief Product and...
Episode #37
The pressure on B2B marketers to prove commercial value has been building for years. But what does it actually take to step up, earn a seat at the board table, and lead marketing as a genuine revenue driver? In this...
Spotlight on B2B Marketing
<p>In a world flooded with AI-generated content, click-through rates are falling and every brand is starting to sound the same. So what actually cuts through?</p><p>In this episode of Spotlight on B2B Marketing, host...
Episode #35
<p>Most AI companies think they have a positioning problem. They don't. They have a translation problem.<br/><br/>In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Stephen Christou, a B2B...
Episode #34
<p> The pace of change in business has never been faster. AI is reshaping entire industries, macroeconomic pressure is intensifying, and organisations that aren't experimenting now will start to feel it in six, twelve...
Episode #33
<p>Most B2B brands are trying to look professional on social media. But in doing so, many are becoming invisible.</p><p>In this episode, host Karen Lloyd is joined by Xandrina Allday, social media strategist and founder...
Episode #32
<p>Many growing businesses reach a tipping point where ad hoc campaigns and word of mouth simply are not enough. But knowing when and how to make that first senior marketing hire is harder than it sounds.</p><p>In this...
Episode #31
<p>Sales are asking what marketing is doing. Marketing is questioning where sales are focusing. Teams operating in silos instead of segments. Sound familiar?</p><p>In this episode of Spotlight on B2B Marketing, host...
Episode #30
<p>How do you lead a full rebrand, restructure a global marketing team, and compete with better-funded rivals — in the middle of an economic downturn?</p><p>In this episode of Spotlight on B2B Marketing, host Karen...
Episode #29
<p>There's an ongoing debate in B2B tech: should you let your product sell itself through product-led growth, or invest in a traditional sales-led approach? </p><p>What if the answer isn't binary?</p><p>In this episode...
Episode #28
<p>How do you encourage creative marketing campaigns while still hitting your pipeline targets? It's the question every marketing leader wrestles with, especially in field marketing where ROI is constantly under...
Episode #27
<p>Customer advocacy is no longer just a nice-to-have—it's a revenue driver. But how do you build a systematic approach that turns happy customers into active revenue generators? And more importantly, how do you make...
Episode #26
<p>Every founder reaches a point where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow?<br/><br/>In this episode of Spotlight on B2B Marketing, host...
Episode #25
<p>B2B buyers don't move in straight lines anymore, and the old MQL-focused approach is leaving revenue on the table.<br/>In this episode of Spotlight on B2B Marketing, host Karen Lloyd welcomes Shana Brewer, Director...
Recent guests on Spotlight on B2B Marketing. Study who booked and why before you pitch.
former attorney turned mental health counselor, Larry H. Miller Senior Health
educator at Hillvue Public School, Perfecting Ministries
Assistant Professor in the Department of Biological Sciences and Curator of Birds at the Museum of Natural Science at LSU, Louisiana State University Museum of Natural History
growth marketing advisor and founding partner, Kurve
PitchCentric classifies Spotlight on B2B Marketing under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ