Hosted by Mediacharge · 🇺🇸 US · EN · 30 episodes
Established thought leaders with verified media credentials.
The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.
Mediacharge hosts The Marketing Podcast, a business show with 30 episodes published.
OpenAI Ads, Microsoft Copilot, and Google’s AI Search Shake-UpIn this episode, Julius and Tristan discuss two big shifts in AI and marketing: OpenAI’s stated ambition at Cannes Lions to become a new marketing channel and
World Cup Ads, Bing’s AI Reporting, Instagram on TV, and Reddit’s AI-Powered Ads. In this episode, Julius and Ben review standout 2026 football campaigns, starting with a Matthew McConaughey spot localized into 10 langua
This week Julius and Ben cover four stories shaping tech and marketing: SpaceX’s record-breaking IPO and the marketing machine behind it, including heavy storytelling, investor roadshows, Elon Musk’s personal brand on X,
This week we explore how AI-driven search is reshaping SEO, arguing that classic “share of voice” and rank-tracking break down as results become personalized and conversational. We discuss alternatives like tracking “sha
This week, Julius and Ben discuss how AI is reshaping advertising, focusing on Google’s push toward conversational ads and the challenge of making ads feel native in AI-generated answers. They compare current LLM ad plac
In this episode, filmed remotely, Julius and Ben discuss Spotify’s move toward short-form discovery with new podcast clipping and narrated article features, debating whether it boosts engagement while pushing Spotify tow
This week Julius and Ben discuss Microsoft Advertising’s expansion of LinkedIn targeting into connected TV, co-branding as an underrated growth lever, and Google’s new guide for publishers optimizing content for the gene
This week Julius and Ben discuss how performance marketers are being pushed to rethink metrics as competition concentrates budgets in the lower funnel and suggest a broader shift back toward brand strategy as early digit
In this episode, Ben and Julius cover major shifts in AI and ad tech, starting with Microsoft’s “AI paradox” study on Copilot, which finds that many enterprises lack incentives, support, and recognition systems that woul
Julius and Ben discuss why positioning remains a crucial growth lever even as AI and fast-moving content trends challenge traditional marketing frameworks. Ben defines positioning as how an offer is perceived through sel
Let's discuss whether hyper-targeting is overrated and when going broad in PPC makes sense. Julius shares a recent shift toward broader Meta targeting, relying on persona-specific creative hooks to let users and the algo
Why is most modern UGC is ineffective and what separates the small percentage that actually performs? Ben & Julius clarify how “user-generated content” has evolved from organic consumer posts into paid, scripted creator
We're back from the break and get into why “perfect” attribution doesn’t exist, especially as most customer journeys include multiple touchpoints beyond last-click channels like Google Ads and Meta. We explain cookies an
In this episode, Julius and Ben discuss the rapid advancements in AI video production and its implications for the industry. They explore how AI-generated videos are becoming more affordable and realistic, potentially re
Stop shouting as if you were on the fish market! In this episode, Julius and Ben discuss the critical role of creative strategies in driving brand success. They explore what constitutes a great strategy versus a poor one
Whether you're scaling Demand Gen, expanding into new markets, or trying to hit your North Star 2026 goals, choosing the right execution model is one of the most critical strategic decisions in modern marketing. Each mod
In this episode, Julius and Ben discuss their marketing predictions for 2026, focusing on the key differentiators for top marketers and essential strategies for success. They emphasize the importance of long-term plannin
Happy new year! In this episode, Julius and Ben discuss the intricacies of conversion tracking and why it's essential for effective marketing strategies. They address common challenges with attribution, especially in mul
In this slightly shorter Christmas episode, we analyze the role and effectiveness of out-of-home (OOH) advertising against the obvious strengths of digital channels. We discuss its potential resurgence, trust-building ad
In this episode, Julius and Ben continue their exploration of Demand Generation, focusing on strategies for Mid-Market and Enterprise settings dealing with complex products and high-ticket items. They unpack the three ph
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Marketing Podcast has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
The Marketing Podcast is hosted by Mediacharge. The show is categorised under business (marketing) and has published 30 episodes.
The Marketing Podcast has published 30 episodes.
The Marketing Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Marketing Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Marketing Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Marketing Podcast average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Marketing Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 6 days ago.
