C-Suite Sales & Marketing Perspectives

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

C-Suite Sales & Marketing Perspectives is a business podcast hosted by Unknown Host, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts C-Suite Sales & Marketing Perspectives, a business show with 10 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  C-Suite Sales & Marketing Perspectives

  CROs: How to Win in Fewer and Shorter Bursts

  Aug 31, 202627 min

  Episode #332: Mike Head, Chief Revenue Officer at Orderful, explains how customer understanding can strengthen every part of the go-to-market organization. He shares practical ways to prepare for executive conversations, improve discovery, coach teams with AI, strengthen retention, and align teams around customer priorities. Mike also explains why consistent execution, genuine curiosity, and continuous customer engagement can build trust, improve revenue performance, and create sustainable growth.

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  C-Suite Sales & Marketing Perspectives

  Part Ten: The Revenue Logic of Customer Obsession

  Aug 27, 202627 min

  Episode #331: Matthias Holder, Chief Sales Officer at Lindner Recyclingtech, explains how customer obsession creates sustainable revenue by helping sales organizations understand customers, their markets, and their needs. He explores how salespeople can become trusted advisors by discussing business needs, market conditions, productivity, quality, costs, and competitive advantage before recommending solutions. Matthias also shows how continuous customer insight can guide sales strategy, product development, internal decisions, and stronger long-term customer relationships.

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  C-Suite Sales & Marketing Perspectives

  Relationship-Led Growth: Building Executive Access That Actually Scales

  Aug 26, 202627 min

  Episode #330: Brooke Norton Lais, Chief Marketing Officer at Venbrook, explains why relationship-led growth requires companies to build trust long before a buying decision occurs. She shares how marketing can create opportunities for salespeople to reach the right executives and build meaningful one-to-one relationships. Brooke also explains how established C-suite relationships can create internal advocates and open access deeper within prospective accounts.

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  C-Suite Sales & Marketing Perspectives

  The New Skill Set Every Modern Salesperson Must Master

  Aug 25, 202632 min

  Episode #329: Siddharth Singh, Chief Revenue Officer at Intangles, explains the skills modern salespeople need as buyers become more informed and meetings become harder to secure. He explores deeper discovery, primary research, creativity, and AI-enabled productivity. Siddharth shows why knowing a customer’s business beyond searchable information creates differentiation. He also explains why sales leaders must remain active player coaches as their responsibilities expand.

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  C-Suite Sales & Marketing Perspectives

  Part Six: The Revenue Logic of Customer Obsession

  Aug 10, 202625 min

  Episode #322: Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.

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