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Hosted by Alexander Chernev · 🇺🇸 US · EN · 27 episodes
Established thought leaders with verified media credentials.
Unlock the power of strategic thinking with Alexander Chernev, Professor of Marketing at the Kellogg School of Management at Northwestern University. Based on his textbooks Strategic Marketing Management and Marketing Management: Theory and Practice, this foundational course offers a structured, results-driven approach to marketing, positioning it as a value-creation process at the heart of every successful business.The course begins with a comprehensive framework for marketing management, introducing essential concepts such as marketing strategy, tactics, and actionable marketing planning. You’ll then explore the core pillars of strategy — defining target customers, creating compelling customer value propositions, and developing sustainable company value models.The course progresses into tactical execution, covering product and service development, brand building, pricing strategies, promotional campaigns, and distribution channel management. Finally, it focuses on long-term growth,
Alexander Chernev hosts Strategic Marketing Management, a business show with 27 episodes published.
Discover how to gather valuable market insights using structured research methods to inform strategic decisions and understand customer needs. This episode explains the role of marketing research in reducing uncertainty
Learn how to build customer equity by fostering loyalty, increasing satisfaction, and managing relationships that create long-term business value. This episode explores the foundations of customer loyalty—psychological a
Explore how to manage the customer experience by identifying key touchpoints, resolving pain points, and delivering consistent value across the journey. This episode defines customer experience as the sum of all interact
Learn how to manage product lines effectively by balancing growth, differentiation, and profitability across offerings, platforms, and markets. This episode explains how vertical and horizontal extensions, product platfo
Discover how companies develop successful new products and services using structured frameworks, prototyping, and market validation. This episode outlines the stage-gate approach for minimizing risk—from idea generation
Learn how to grow sales organically by boosting customer adoption and increasing usage with targeted strategies for sustainable revenue expansion. This episode covers two core approaches to sales growth—increasing new cu
Explore the four core strategies companies use to strengthen their market position: stealing share, growing the market, penetrating existing markets, and creating entirely new ones. This episode breaks down how businesse
Learn how to design and manage distribution channels to deliver value, drive customer access, and gain a competitive edge. This episode explores distribution as a strategic tool aligned with product, price, brand, and se
Explore how to select media, design creative messaging, and measure the impact of communication campaigns using strategic marketing tools and AI. This episode outlines the four media types—paid, owned, earned, and inboun
Learn how to manage marketing communication strategically using goal setting, audience targeting, and message design to drive awareness, preference, and action. This episode introduces communication as a value-creation p
Discover how strategic incentives drive sales, influence behavior, and create value for customers, collaborators, and employees. This episode explains how companies use monetary and nonmonetary incentives—from coupons an
Unlock advanced pricing strategies that align cost structures, demand, and competition to drive long-term profitability and market success. This episode explores how fixed and variable costs, economies of scale and scope
Master the art of strategic pricing by learning how to create value, segment markets, and influence customer perception through pricing tactics. This episode reveals how price functions as a powerful tool for market valu
Learn how to manage brand identity, extend brand value, and strategically grow portfolios through branding strategies like cobranding, repositioning, and extension. This episode explores brand design through identifiers
Explore how branding creates strategic and monetary value through customer perception, brand equity, and emotional connections. This episode explains how brands go beyond products to create unique mental images, deliver
Learn how service management creates customer value, enhances loyalty, and drives company success through design, delivery, and employee performance. This episode covers how services differ from products and how managers
Discover how companies manage products to maximize customer value, from design and packaging to the product life cycle and planned obsolescence. This episode explains product management as a value-creation process, cover
Explore how companies create value through strategic offerings, profit optimization, and collaborative partnerships that drive long-term growth. This episode breaks down the dual dimensions of company value—monetary and
Learn how to position your offering to highlight its key benefits and create lasting customer value in a competitive market. This episode explains the strategic role of positioning, showing how it focuses on primary bene
Discover how to create customer value through a compelling value proposition that drives competitive advantage and market success. This episode explores the core elements of a value proposition, emphasizing the fit betwe
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Strategic Marketing Management is hosted by Alexander Chernev. The show is categorised under business (marketing) and has published 27 episodes.
Strategic Marketing Management has published 27 episodes.
Strategic Marketing Management regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
Strategic Marketing Management is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Strategic Marketing Management hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Strategic Marketing Management average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Strategic Marketing Management's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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