Hosted by Skout · 🇺🇸 US · EN-US · 16 episodes
Established thought leaders with verified media credentials.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on. Hosted by Skout's MD and founder, Rob Skinner , you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts. Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Tune in now!
Skout hosts Shaking the B2B tree, a business show with 16 episodes published.
What does it take to turn marketing into a genuine driver of growth? In this episode of Shaking the B2B Tree, Rob Skinner speaks with Steve Stano, who leads B2B marketing at Morgan Stanley at Work, about the thinking beh
Rob speaks with Anindo Chatterjee, assistant brand marketing manager at skills intelligence platform iMocha, about what it really takes for HR tech brands to stay relevant as skills, roles and expectations continue to sh
What does it take to build trust and meaning in complex B2B markets? In this episode of Shaking the B2B Tree, Rob Skinner sits down with Abs Hassanali, Global Head of PR and Comms at Basware, to explore the ideas, risks
In this episode, Rob speaks with Brendan Jeanetti, Content & Social Media Manager at Workable. Brendan shares how his background in music, podcasting and independent creative work shaped the way he approaches HR marketin
In this episode, Rob is joined by Clare Moore, communications manager at Brightmine, for a conversation about how AI is reshaping the way HR teams search for guidance and what this means for marketers who want to stay vi
What shapes a modern B2B marketer’s judgement? In this episode of Shaking the B2B Tree, Rob Skinner speaks with Erik Sternklint, head of marketing at Altura, about the moments that have influenced his approach to strateg
In this HR Connection special of Shaking the B2B Tree, Rob Skinner chats with Steph Fosh, Managing Director of Pure HR, who brings three decades of experience from senior corporate roles to running her own consultancy. S
What defines a B2B marketer’s career? In this episode of Shaking the B2B Tree, we explore the pivotal moments that shape strategy, creativity and resilience in the fast-moving world of business marketing. Kees Henniphof,
In this 'HR Connection' special of Shaking the B2B Tree, Rob Skinner sits down with Stephen Cloves, independent HR consultant at Linked HR, who has decades of experience as former Chief People Officer. Stephen shares can
In this episode of Shaking the B2B Tree, we’re joined by Will Stone, Communications and Content Manager at the University of Manchester, to explore why storytelling should be at the heart of every B2B strategy. From lead
Is AI just another marketing fad - or the most useful assistant you’ll ever have? In this episode of Shaking the B2B Tree, we’re joined by Jason Davis D'Cruz, Head of Marketing at M247, to explore how AI is quietly resha
Is executive profiling just another LinkedIn buzzword—or a powerful tool for B2B growth? In this episode of Shaking the B2B Tree, we’re joined by Roanna Lynch, founder of Scribe Writing and a specialist in leadership com
Is B2B thought leadership all buzz and no backbone? Not when it’s done properly. In this episode of Shaking the B2B Tree, we’re joined by Madelaine Oppert, VP of Marketing at iResearch Services, to explore what genuine t
In this episode of Shaking the B2B Tree, we tackle one of the biggest questions in B2B marketing today: Can creativity survive in a world obsessed with data? Jon Davis, Content Lead at Capsule CRM, joins us to reveal how
In this very special episode, Skout celebrates its 15th birthday! Founder Rob Skinner and director Claire Lamb sit down with Skout's deputy MD, CJ, to reflect on the journey so far—from awkward first meetings and near-mi
Is B2B marketing really the boring sibling of B2C? Not if creativity has anything to say about it! In this episode of Shaking the B2B Tree, we dive into why creativity is essential in B2B marketing, how to push past trad
Will Stone
editor and reporter for NPR's Science Desk · University of Manchester
1 appearance on this show
Jon Davis
assistant professor · Healthier Workforce Center
1 appearance on this show
Victoria Jackson
sports historian and Clinical Assistant Professor of History in the School of Historical, Philosophical, and Religious Studies at Arizona State University
1 appearance on this show
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Shaking the B2B tree is hosted by Skout. The show is categorised under business (marketing) and has published 16 episodes.
Shaking the B2B tree has published 16 episodes.
Shaking the B2B tree regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Shaking the B2B tree average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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