Hosted by B2B International · 🇺🇸 US · EN · 68 episodes
Established thought leaders with verified media credentials.
The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
B2B International hosts B2B Insights Podcast, a business show with 68 episodes published.
In this episode of the B2B Insights Podcast, Senior Client Partnerships Director Simi Dhawan speaks with Trevor Glue , Marketing Director at Ricardo , about the challenges B2B organizations face during acquisitions - par
In this episode, B2B International's Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environme
In this episode, B2B International’s Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware o
In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.
In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make bra
In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.
In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully r
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disr
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership expert. If you want to le
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right Kind of Wrong: Why Le
In episode 2 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of ‘Both/And Thinking’, a game-changing book on decision-making.
In episode 1 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Celine Schillinger, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effective leadership.
In this fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Oliver and Simi explore the key insights from the 2023 B2B Superpowers Index resear
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Nick and Byron
In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formu
To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion o
In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s 8th Annual Technolog
Herminia Ibarra
Charles Handy Professor of Organisational Behaviour · London Business School
1 appearance on this show
Rita McGrath
Author, Top Management Thinker, and Strategic Leader · Columbia Business School
1 appearance on this show
Kirstin Ferguson
award-winning author, columnist, and company director
1 appearance on this show
Amy Edmondson
Leading Without Fear: The Truth About Trust, Failure, and Psychological Safety · Novartis Professor of Leadership, Harvard Business School
1 appearance on this show
Marianne Lewis
Professor in the Carl H. Lindner College of Business · University of Cincinnati
1 appearance on this show
Wendy Smith
Co-Founder and Executive Director · Kentucky Housing Corporation
1 appearance on this show
Byron Sharp
Research Professor (Marketing Science), Director · Ehrenberg-Bass Institute for Marketing Science
1 appearance on this show
Jon Lombardo
Global Head of Research · The B2B Institute
1 appearance on this show
Richard Shotton
bestselling author of The Choice Factory and Hacking the Human Mind · Astroten
1 appearance on this show
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B2B Insights Podcast is hosted by B2B International. The show is categorised under business (marketing) and has published 68 episodes.
B2B Insights Podcast has published 68 episodes.
B2B Insights Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of B2B Insights Podcast average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates B2B Insights Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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