business
Hosted by Niels van Melick · business · EN
In this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff—just straight up actionable insights you can take away from each episode.
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Contact path
Public web form
Booking probability
25%
Guest openness
Selective
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Signup to Generate a PitchIn this show, host Niels van Melick interviews marketing leaders at leading B2B organizations to uncover their winning strategies. No fluff, just straight up actionable insights you can take away from each episode.
The B2B Content Strategy Show is hosted by Niels van Melick. The show has published 23 episodes to date.
Recent episodes include "How to Build a Content Strategy for B2B Service Companies (with Ellie Behling from Modus Create)" (26 March 2026, 26 minutes), "The Original Research Playbook for High-Impact B2B Content (with Callie Baron from Abnormal AI)" (3 March 2026, 28 minutes), and "How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)" (20 August 2025, 31 minutes).
The B2B Content Strategy Show publishes roughly monthly, with episodes averaging 29 minutes across 23 episodes.
Booking probability for The B2B Content Strategy Show is 25%, and the host is rated Selective on guests. The B2B Content Strategy Show requires a Pod Score of 80 or higher. The B2B Content Strategy Show's contact route on record: public web form.
The strongest fits for The B2B Content Strategy Show are Marketing, Advertising & PR. The B2B Content Strategy Show has a business audience.
Niels van Melick hosts The B2B Content Strategy Show, a business podcast with 23 episodes published.
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Episode #23
<p>Most content marketing advice out there is written for SaaS companies. But what if your product is your people?</p><p>In this episode, Niels sits down with Ellie Behling, Content & Communications Director at Modus...
Episode #22
<p>In this episode of the B2B Content Strategy Show, Niels van Melick sits down with Callie Barron, Senior Content Marketing Manager at Abnormal AI, to break down what it really takes to build a high-performing content...
Episode #21
<p>In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in...
<p>This week on the podcast, Niels van Melick sits down with Catie Grasso, Head of Content Marketing at Dataiku, to dive into how AI is reshaping content marketing. Catie shares her insights on how her team integrates...
<p>This week on the podcast, Niels van Melick is joined by Elise Thrale, Head of Content at Napier AI, to discuss how to maximize content marketing impact with limited resources. Elise shares her insights on...
<p>This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales...
<p>This week on the podcast, Niels van Melick is joined by John Habib, Director of Content Strategy at Diligent, to explore what it takes to build and scale a high-performing content team. With years of experience...
Episode #16
<p>This week on the podcast, Niels sits down with Elizabeth Strickart, Director of Content Marketing at A-LIGN, to explore the challenges and opportunities of breaking down organizational silos in marketing. Elizabeth...
Episode #15
<p>This week on the podcast, Niels sits down with Matthew Grant, Director of Content Marketing at SAP LeanIX, to explore the challenges and opportunities of creating truly differentiated content in the age of AI...
<p>This week on the podcast, Niels van Melick is joined by Thereasa Roy, Director of Content and Product Marketing at OffSec, to explore the unique benefits of aligning product marketing with content marketing for...
<p>This week on the podcast, Niels van Melick talks with Carleen Hughes, VP of Marketing at Kainos, about how to maximize ROI from events. With experience managing over 30 events annually, Carleen shares her insights on...
Episode #12
<p>This week on the podcast, Niels van Melick dives into the world of original research reports with Nicole Caci, Director of Content and Communications at AvePoint. Nicole recently launched a successful research report...
<p>This week on the podcast, Niels van Melick sits down with Abi Malins, Content Strategist at Leadwave, to discuss how to build an effective content strategy that truly resonates with your audience. Drawing from her...
Episode #10
<p>This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to...
<p>In this episode of B2B Marketing Done Right, Niels van Melick sits down with Sonja Jacob, Director of Content Marketing at Athenahealth, to explore how content marketing leaders can make a real impact in a new...
<p>This week on the podcast, Niels van Melick is joined by Lena Weber-Reed, UK Marketing and Communications Manager at Getronics, to discuss the current state of B2B marketing and how teams should adapt to drive...
<p>This week on the podcast, Niels van Melick explores the practical use cases of AI in B2B content marketing with Jade Hill, Director of Content and Communications at Abnormal Security. Jade shares how AI tools like...
<p>This week, Niels van Melick talks with Michelle Peterson, Content Marketing Manager at NetSPI, about how to turn complex and technical topics into engaging content. Michelle shares her experiences and strategies for...
Episode #5
<p>This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company...
<p>This week on the podcast, Niels van Melick sits down with Lexi Croisdale, Content Marketing Manager at Varonis, to explore why B2B companies should consider YouTube as a key distribution channel for their content...
Recent guests on The B2B Content Strategy Show. Study who booked and why before you pitch.
Reader and Head of the School of Philosophy, Historical and Interdisciplinary Studies at University of Essex, The Australian Natives' Association
Modus Create
Abnormal AI
Siemens
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