business
Hosted by Fred Copestake · business · EN
'What a time to be in sales'People say this various times in many different ways – excited, exasperated, worried, pessimistic, optimistic, happy, sad, confused – the whole range of human emotions.This is an exciting time to be in sales, if you are selling B2B complex solutions. It's a time when you can bring huge value to your customers; it's a time to thrive. But you need to know how, as it is a time unlike any before. The rules have changed and as a sales professional you can have a hand in redefining how the game is played.Challenges salespeople face are:· 'Busy Busy Busy' – being ineffective; it results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results· 'Olde Worlde' – being old-fashioned; when salespeople are self-centred rather than customer-focused, too technical in their approach or use bad techniques better suited to a bygone era of selling· 'Muddled Mindset' – being misaligned; it can happen at organ
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Signup to Generate a Pitch'What a time to be in sales'People say this various times in many different ways, excited, exasperated, worried, pessimistic, optimistic, happy, sad, confused, the whole range of human emotions. This is an exciting time to be in sales, if you are selling B2B complex solutions.
Sales Today is hosted by Fred Copestake. The show has published 300 episodes to date.
Recent episodes include "The Biggest Bluff in Sales Negotiation" (29 October 2026, 42 minutes), "Why the Best Solution Doesn't Always Win" (22 October 2026, 34 minutes), and "7 Shifts for Commercially Stronger Conversations" (15 October 2026, 37 minutes).
Sales Today publishes roughly weekly, with episodes averaging 28 minutes across 300 episodes.
Booking probability for Sales Today is 37%, and the host is rated Selective on guests. Sales Today requires a Pod Score of 80 or higher. Sales Today's contact route on record: verified email.
The strongest fits for Sales Today are Business & Professional Training and Business & Management Consulting. Sales Today has a business audience.
Fred Copestake hosts Sales Today, a business podcast with 300 episodes published.
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Sales Today
Threatening to walk away from a negotiation might sound like a powerful tactic. But what happens when someone calls your bluff? In this episode of Sales Today, Fred Copestake is joined by Mark Raffan, the Negotiations...
Sales Today
Having the best product or solution doesn't guarantee you'll win the business. So what really influences a customer's decision? In this episode of Sales Today, Fred Copestake is joined by Nick Buxton, founder of Value...
Are your sales conversations too focused on your products and not enough on your customers' problems? In this special episode of Sales Today, recorded from a recent webinar, Fred Copestake shares seven practical shifts...
Being great at selling doesn't automatically mean you'll be great at leading salespeople. In this episode, Fred is joined by Kelly Riggs, founder of The Business LockerRoom and author of The Five Power Moves , to...
Sales coaching works. The problem is getting enough of it, at the right time. In this episode of Sales Today, Fred is joined by returning guest Kevin Beales, founder of My Sales Coach, to explore how AI could help solve...
What really makes someone great at sales? In this episode, Fred is joined by Nigel Gracie to explore the three elements he believes sit behind sales performance: mindset, skillset and toolset and why mindset needs to...
Sales Today
What really stops salespeople from making the call, asking the question or starting the conversation? In this episode, Fred talks with Christer B. Jansson about sales call reluctance and why it goes much deeper than...
Sales Today
Manufacturing and engineering businesses do brilliant work. But are they always brilliant at explaining why customers should choose them? In this episode, Fred is joined by Andrea Wilson, MD of Support UK Manufacturing...
Sales Today
What if discovery started before the first sales meeting? In this episode of the Sales Today podcast, Fred Copestake is joined by David Kreiger, founder and president of SalesRoads, to explore why many salespeople are...
Sales Today
Why should a customer choose you over your competitors? If the answer is "because we're innovative, experienced and provide great service" … there's a good chance your competitors are saying exactly the same thing. In...
Sales Today
Why do perfectly confident people suddenly become nervous when they pick up the phone to sell? In this episode of the Sales Today podcast , Fred Copestake is joined by sales trainer and coach Anna Bates to explore how...
Sales Today
Why complex sales are won by great investigators, not great presenters. Most salespeople think they've found a champion. In reality, they've found a friendly contact. In this episode, Fred Copestake is joined by Tom...
Sales Today
Why telling people isn't enough to change behaviour Sales organisations spend millions every year on training, yet many still struggle to see lasting improvements in performance. In this solo episode, Fred Copestake...
Sales Today
Why Quarterly Business Reviews should be about customer value, not sales pitches Quarterly Business Reviews (QBRs) are supposed to strengthen relationships, demonstrate value and identify future opportunities. Too...
Sales Today
Take the free Collaborative Selling Scorecard https://collaborativeselling.scoreapp.com/ Winning new customers is only half the story. The real commercial advantage comes from helping customers achieve the outcomes they...
Free Collaborative Selling Scorecard If you would like to assess how your sales approach aligns with today's buying environment, you can take the free Collaborative Selling Scorecard...
If you would like to assess how your sales approach aligns with today's buying environment, you can take the free Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com/ In this episode, Fred...
Sales Today
Free Collaborative Selling Scorecard If you would like to assess how your sales approach aligns with today's buying environment, you can take the free Collaborative Selling Scorecard...
Take the Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com Connect with Fred: https://www.linkedin.com/in/fredcopestake Watch Fred's FREE YouTube Course: Sales Mastery for Engineers...
Take the Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com In this episode of the Sales Today Podcast , Fred Copestake explores one of the most common frustrations in engineering and B2B sales...
Recent guests on Sales Today. Study who booked and why before you pitch.
Demand Generation Team Lead, Slingshot Content
Endodontist, Entrepreneur & Private Equity Partner, Conrad N. Hilton College at the University of Houston
lecturer at MIT's Sloan School of Management, ONE Sotheby's International Realty
sales trainer and consultant, Brindis
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