Oct 22, 202623 min
What makes a benefit actually valuable to a buyer? In the latest episode of Sales with ASLAN , Tom Stanfill and Tab Norris unpack Truth #20 from ASLAN’s 30 Truths for 30 Years series: the most powerful two words in...
business
SALES with ASLAN
Hosted by ASLAN Training and Development · business · EN-US
About this Podcast:
Selling is serving. Let us serve you with tips, stories and experts on topics you care about.Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become. ASLAN helps sellers make that shift, from 'typical' selling to a different approach that makes us more influential because we embrace the truth that the customer's receptivity is more important than your value prop.Learn more about ASLAN: https://tinyurl.com/3wr6w555
Pitch Analysis
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Contact path
Verified email
Booking probability
37%
Guest openness
Selective
80/100
Required Score
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What is SALES with ASLAN about?
Selling is serving. Let us serve you with tips, stories and experts on topics you care about. Buyer behavior has changed dramatically. Customers have more information available to them, and therefore are unreceptive, or closed, to sellers. And the harder we sell, the more closed customers become.
Who hosts SALES with ASLAN?
SALES with ASLAN is hosted by ASLAN Training and Development. The show has published 259 episodes to date.
What has SALES with ASLAN covered recently?
Recent episodes include "EP. 257 If You Can't Say, "Because You," You Aren't Ready to Recommend, Truth #20" (22 October 2026, 23 minutes), "EP. 256 Desire Determines Development- Truth 19" (6 October 2026, 26 minutes), and "EP. 255- To Serve the Customer, You Must Lead- Truth #18" (30 September 2026, 23 minutes).
How often does SALES with ASLAN publish?
SALES with ASLAN publishes roughly weekly, with episodes averaging 31 minutes across 259 episodes.
How hard is it to get booked on SALES with ASLAN?
Booking probability for SALES with ASLAN is 37%, and the host is rated Selective on guests. SALES with ASLAN requires a Pod Score of 80 or higher. SALES with ASLAN's contact route on record: verified email.
Who should pitch SALES with ASLAN?
The strongest fits for SALES with ASLAN are Business & Management Consulting and Business & Professional Training. SALES with ASLAN has a business audience.
About the host
ASLAN Training and Development hosts SALES with ASLAN, a business podcast with 259 episodes published.
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Recent episodes
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SALES with ASLAN
EP. 256 Desire Determines Development- Truth 19
Oct 6, 202626 minShould sales managers coach every rep who needs to improve? At ASLAN, we believe the answer is no. In Truth #19 of Sales with ASLAN’s 30 Truths for 30 Years series, Tom Stanfill and Tab Norris unpack one of ASLAN’s most...
SALES with ASLAN
EP. 255- To Serve the Customer, You Must Lead- Truth #18
Sep 30, 202623 minWhat if being “helpful” is actually keeping your sales team from serving customers well? In this episode of Sales with ASLAN , Tom Stanfill and Tab Norris unpack Truth #18 from ASLAN’s 30 Truths for 30 Years series: To...
SALES with ASLAN
EP. 254 Influence Begins With Validation- Truth #17
Sep 17, 202632 minMost sellers think influence starts when they make their case. It doesn’t. In this episode of Sales with ASLAN , Tom Stanfill and Tab Norris unpack Truth #17 from ASLAN’s 30 Truths for 30 Years series: Influence Begins...
SALES with ASLAN
EP. 253 You Can't Overcome False Objections- Truth #16
Sep 14, 202626 minWhat if the objection you’re trying to handle isn’t actually an objection at all? In this episode of Sales with ASLAN , Tom Stanfill and Tab Norris break down the difference between a real objection and a false...
View More
- Sep 9, 202634 min
What makes a buyer trust one seller over another, even when the solutions look similar? In this episode of Sales with ASLAN , Tom Stanfill and Tab Norris unpack one of ASLAN’s foundational sales truths: people buy you...
SALES with ASLAN
EP. 251 Emotions Plus Logic Drive Decision Making- Truth 14
Sep 2, 202630 minWhy do buyers agree with your business case but still hesitate to act? Understanding the benefits isn’t always enough. They also need to care about what the change will mean for them. In this episode of Sales with...
- Aug 13, 202630 min
In Truth #13 of Sales with ASLAN , Tom Stanfill and Tab Norris tackle one of the biggest challenges sellers face: handling tough objections. The answer isn’t a better rebuttal or a more polished script. It’s the truth...
SALES with ASLAN
EP. 249 Truth #12 Drop the Rope®
Aug 5, 202632 minIn Truth #12 of ASLAN’s 30 Truths for 30 Years series, Tom Stanfill and Tab Norris unpack one of ASLAN’s most practical and counterintuitive principles: Drop the Rope® When a customer, colleague, or family member...
SALES with ASLAN
EP. 248 Truth #11 Your Metamessage is The Real Message
Jul 20, 202621 minYour words are only part of what people hear. In Truth #11 of ASLAN’s 30 Truths for 30 Years series, Tom Stanfill and Tab Norris explore the power of the metamessage, the meaning communicated through your tone...
SALES with ASLAN
EP 246 Truth #9 Discipline is Greater Than Talent
Jun 1, 202631 minDiscipline beats talent in sales because talent may create early momentum, but discipline creates repeatable results. That is the simple truth behind the latest episode of Sales with ASLAN . Tom and Tab unpack an idea...
SALES with ASLAN
EP 245 Truth #8 Attention Follows Need or Novelty
May 28, 202633 minIn a crowded market, attention is harder to earn than ever. Buyers are overwhelmed by emails, messages, meetings, AI-generated outreach, and competing priorities, so generic sales messaging gets filtered out quickly. In...
- May 13, 202634 min
Most salespeople stumble at the finish line because they focus too much on closing rather than uncovering the real barriers that prevent deals from closing. What if the secret to more sales isn’t about closing harder...
SALES with ASLAN
EP. 243 Truth #6 Customers Trust Partners, Not Reps
May 7, 202630 minIn the latest episode of Sales with ASLAN , Tom Stanfill and Tab Norris unpack new research from nearly 500 buyers and 500 sellers. New buyer-seller research shows buyers are less dependent on sales reps for...
SALES with ASLAN
EP. 242 Truth #5 Clear Your Mental Cache
Apr 9, 202636 minWhat if your expertise is actually making you less curious? In this episode of Sales with ASLAN , Tom Stanfill and Tab Norris are joined by bestselling author and sales engineering expert Chris White to unpack the idea...
- Mar 12, 202640 min
Many sellers believe the key to winning more deals is learning how to close better. But the real problem is not closing. It is failing to advance the opportunity. In this episode of Sales with ASLAN , Tom Stanfill and...
SALES with ASLAN
EP. 240 Truth #3 You are the Best Person to Sell Your Solution
Feb 25, 202632 minIn complex B2B sales, deals rarely fall apart because the solution is weak. More often, they stall because sellers are working through the wrong people. In out latest episode of Sales with ASLAN , Tom Stanfill and Tab...
- Feb 5, 202635 min
Motive is ultimately transparent, and it can make or break your influence in sales and in life. In Truth #2 of ASLAN’s “30 Truths” anniversary series, Tom Stanfill and Tab Norris unpack why people can sense your intent...
- Jan 21, 202625 min
This episode kicks off a special year for Sales with ASLAN as we celebrate 30 years in business by revisiting the most important truths we have learned along the way. Tom and Tab start with the most foundational and...
- Jan 14, 202650 min
Only a day after training, most teams forget half of what they learned. By the end of the week, nearly all of it is gone. Not because the content was bad, but because the human brain is wired to forget. That is the...
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