Pricing College Podcast

"The market made me do it." For decades, that single phrase has been the ultimate shield for businesses facing tough pricing questions. If costs go up, you raise prices. If competitors move, you move with them. It's how...

By the time pricing data arrives on your desk, in your board pack, or in your leadership meetings, it has already been shaped, structured, filtered, and framed. In this episode, we pull back the curtain on corporate...

A massive shift is hitting Australian retail. Under the mandatory food and grocery code of conduct, Coles and Woolworths are legally required to justify their shelf prices to regulators based on a strict standard: cost...

As a CEO, you look at board reports, summaries, and high-level margins. But what happens when you actually open up the raw, transactional data? In this episode, we dive into the hidden layers of corporate defense...

When you sit down with a CEO or commercial team and open up the actual transactional data, that is the exact moment a chilling realisation sets in. More often than not, the answer is: "Nobody knows." In this episode, we...

Bunnings suppliers face a challenge that extends far beyond a single retailer. Margin pressure rarely arrives as a crisis. It arrives as a request. Support this promotion. Fund this campaign. Sharpen the price just this...

Most people see the Coles pricing case as a retail story. It's not. It's a pricing story. And for suppliers, the lesson is much bigger than supermarket promotions. When discounts become frequent, customers stop trusting...

The discount reflex doesn't just lower your margin; it teaches the market what your product is worth. And once you've taught that lesson, you don't get to unteach it. In this episode, we break down the recent ACCC...

<p >What does true pricing power look like when dominant buyers consolidate, overseas competitors slash prices, and your market options shrink all at once?</p> <p >In this episode of the Pricing College Podcast, we...

<p >The Federal Court's ruling against Coles—finding 13 out of 14 "Down Down" promotions to be disingenuous, is a massive wake-up call for the FMCG industry. But the real story isn't just about what the retailers did...

<p>TIME STAMP NOTES:</p> <p >[00:00] Introduction: Why AI Pricing Could Become a Major Commercial Risk</p> <p >[01:40] Why AI Cannot Fix Broken Pricing Foundations</p> <p >[02:56] The Industrial Business Case Study and...

<p >Most executives assume margin pressure is a pricing problem — raise prices and margins should recover.</p> <p >But in reality, many organisations experience the opposite: margins continue to erode even after price...

<p >This episode of the Pricing Transformation series explores the "hidden" complexity that often undermines B2B pricing strategies. Using the recent increase in Australia Post fuel surcharges as a real-world anchor...

<h3 >TIME-STAMPED NOTES:</h3> <p >[0:00] Intro: The Uncomfortable Truth </p> <p >[0:29] Increasing Pressure on Pricing Teams</p> <p >[1:50] The Accidental Evolution of Pricing</p> <p >[3:12] Analytical vs. Commercial...

<p >Times-stamp Notes:</p> <p >[00:00] Introduction to developing pricing strategies [00:32] Developing pricing strategies amid rising complexity and cost pressures [01:34] Challenges in developing pricing strategies...