Hosted by Joanna Wells and Aidan Campbell · 🇺🇸 US · EN · 100 episodes
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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
Joanna Wells and Aidan Campbell hosts Pricing College Podcast, a business show with 100 episodes published.
A massive shift is hitting Australian retail. Under the mandatory food and grocery code of conduct, Coles and Woolworths are legally required to justify their shelf prices to regulators based on a strict standard: cost o
As a CEO, you look at board reports, summaries, and high-level margins. But what happens when you actually open up the raw, transactional data? In this episode, we dive into the hidden layers of corporate defense mechani
When you sit down with a CEO or commercial team and open up the actual transactional data, that is the exact moment a chilling realisation sets in. More often than not, the answer is: "Nobody knows." In this episode, we
Bunnings suppliers face a challenge that extends far beyond a single retailer. Margin pressure rarely arrives as a crisis. It arrives as a request. Support this promotion. Fund this campaign. Sharpen the price just this
Most people see the Coles pricing case as a retail story. It's not. It's a pricing story. And for suppliers, the lesson is much bigger than supermarket promotions. When discounts become frequent, customers stop trusting
The discount reflex doesn't just lower your margin; it teaches the market what your product is worth. And once you've taught that lesson, you don't get to unteach it. In this episode, we break down the recent ACCC findin
What does true pricing power look like when dominant buyers consolidate, overseas competitors slash prices, and your market options shrink all at once? In this episode of the Pricing College Podcast, we explore the deep
The Federal Court's ruling against Coles—finding 13 out of 14 "Down Down" promotions to be disingenuous, is a massive wake-up call for the FMCG industry. But the real story isn't just about what the retailers did. It's a
TIME STAMP NOTES: [00:00] Introduction: Why AI Pricing Could Become a Major Commercial Risk [01:40] Why AI Cannot Fix Broken Pricing Foundations [02:56] The Industrial Business Case Study and Hidden Margin Leakage [05:27
Most executives assume margin pressure is a pricing problem — raise prices and margins should recover. But in reality, many organisations experience the opposite: margins continue to erode even after price increases are
This episode of the Pricing Transformation series explores the "hidden" complexity that often undermines B2B pricing strategies. Using the recent increase in Australia Post fuel surcharges as a real-world anchor, Joanna
TIME-STAMPED NOTES: [0:00] Intro: The Uncomfortable Truth [0:29] Increasing Pressure on Pricing Teams [1:50] The Accidental Evolution of Pricing [3:12] Analytical vs. Commercial Capability [4:19] Why Teams are Set Up to
Times-stamp Notes: [00:00] Introduction to developing pricing strategies [00:32] Developing pricing strategies amid rising complexity and cost pressures [01:34] Challenges in developing pricing strategies within current
TIME-STAMP NOTES: [00:00] Introduction: CEOs Under Cost Pass Through Pressure [01:44] Cost Pass Through in Highly Volatile Markets [04:04] Cost Pass Through Must Be Disciplined, Not Reactive [08:20] Cost Pass Through Wit
TIME-STAMPED NOTES: [00:00] Intro: Why Margin Management Is Harder Than Revenue Growth [02:22] Why Pricing Strategy Fails Without a Margin Management System [06:16] When Pricing Strategy Breaks Down: Rebates, Costs, and
TIME-STAMPED NOTES: [00:00] Introduction [01:12] The Challenge of Rising Costs [02:39] The Problem of Ownership [03:53] Case Study: Finance and Product Portfolios [05:47] Case Study: Sales and Customer Relationships [09:
Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture. TIME-STAMPED NOTES: [00:00] Introduction [03:05] Wh
Why Pricing Requires CEO and Csuite Backing Aidan: In today's episode, we want to dig a bit deeper into a topic we've covered a couple of times in previous episodes. And that it's vital, it's so important that a pricing
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Pricing College Podcast is hosted by Joanna Wells and Aidan Campbell. The show is categorised under business (marketing) and has published 100 episodes.
Pricing College Podcast has published 100 episodes.
Pricing College Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Pricing College Podcast average 13 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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