The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC. From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge. This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing. Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.
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Booking probability
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Signup to Generate a PitchThe podcast that gets beneath the surface of the biggest issues in performance marketing, from TikTok and ChatGPT, to the metaverse and PPC.
Recent episodes include "The new rules of peak season marketing" (22 October 2026, 23 minutes), "Are ChatGPT's 'Sponsored Agents' tempting fate?" (1 October 2026, 33 minutes), and "Personalisation without compromising privacy" (24 September 2026, 30 minutes).
Performance Marketing Unlocked publishes roughly weekly, with episodes averaging 30 minutes across 170 episodes.
Booking probability for Performance Marketing Unlocked is 44%, and the host is rated Selective on guests. Performance Marketing Unlocked requires a Pod Score of 80 or higher. Performance Marketing Unlocked's contact route on record: verified email.
The strongest fits for Performance Marketing Unlocked are Marketing, Advertising & PR. Performance Marketing Unlocked has a business audience.
Performance Marketing Unlocked is a business podcast with 170 episodes published.
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Episode #123
Black Friday is starting earlier, shoppers are hunting for value and AI is changing how people discover and buy. So, how can marketers turn peak season into genuine growth, rather than a race to the bottom on discounts...
Episode #121
OpenAI continues to double down on advertising, but are ChatGPT Ads' new 'Sponsored Agents' asking for too much unearned trust? Also in this episode of the Performance Marketing Unlocked podcast, PMW's editorial team...
Episode #120
Users want personalisation, but an increasingly challenging targeting landscape – full of signal loss, third-party cookie deprecation, heightened consumer skepticism and increased regulation – is making fulfilling this...
Attribution appears doomed to a future of fragmentation and guesswork, suffering from a "perfect storm" of disaster... but things might not quite be so dire. On this episode of the Performance Marketing Unlocked...
Episode #118
Governments, regulators and competitors are doing what they can to stifle Big Tech's dominance across adland. Yet, key players such as Google, Meta and Amazon continue to reign supreme despite a myriad of legal...
AI answers, social search, and evolving consumer intent have completely rewritten the rules of discovery. So, what is actually happening to purchase decisions – and how do you measure success when the click vanishes? On...
Episode #116
YouTube just changed the rules regarding its view metric, counting views the second a video or Short begins as opposed to after a certain amount of engagement, likely causing a dramatic spike in viewership without an...
Standard digital dashboards tell you where the click happened, but they miss where the purchase was born. Fortunately, returning to an older medium with a modern twist can help fill this critical measurement gap. On...
Episode #114
How does Andy Burnham's subscriptions crackdown impact advertisers? Does Nielsen's acquisition of DoubleVerify put independent measurement under more pressure? And should your brand have a podcast? On this episode of...
In the wake of the FIFA World Cup, how can performance marketers better turn streaming TV into a high-impact, programmatic ad format? On this episode of the Performance Marketing Unlocked podcast, Julie Selman, SVP Head...
The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving...
AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers...
The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final...
The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the...
What is the future of performance? For the final episode of this year’s Digital Disruptors miniseries, we’re looking to the future with Sarah Shum, Paid Performance Director at Brave Bison, Nat Abell, Senior ASO Manager...
What happens when you bring the world’s leading minds in AI, entertainment, retail, and tech together at Cannes Lions? You get the ultimate roadmap for the future of performance marketing. In episode one of Performance...
How can you scale performance beyond the obvious channels? For episode 3 of this year’s Digital Disruptors miniseries, Sasha Sadovaia, Product Marketing Manager at Taboola, Cam McIntyre, Campaign Director at The...
Are marketers still stuck in a binary of data and creative? In the second episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Molly Peake, Head of Customer Success and Partnerships at...
As the World Cup gets underway, how can performance marketers best leverage the opportunity before them? On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone...
Can marketers afford to still be siloed by channel? In the first episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack...
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