Hosted by Web Marketer · 🇺🇸 US · EN-GB · 31 episodes
Established thought leaders with verified media credentials.
Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data.
Web Marketer hosts B2B Performance Marketing Podcast, a business show with 31 episodes published.
Great ads management isn’t about doing more work. It’s about having the right system behind it. In this episode, Louis and Maelien explore why operational frameworks are essential for consistent, high-quality performance
Not all PPC agencies are created equal. In this episode, we break down the biggest B2B ad agency red flags — from overpromising and fake expertise to poor tracking, hidden data, account ownership issues, and “set and for
You can’t master everything in B2B marketing- so what actually deserves your time? In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin. From technical
It's 1 year since we launched the podcast so as a recap- here are the 5 lessons that actually moved the needle this year. From finding the right budget (and why spending less can cost you more) to using lead friction to
Google Ads suddenly stops working? Lead volume drops, costs spike, and performance tanks overnight. Here’s how to diagnose and fix it fast. Learn a clear framework to pinpoint whether the issue sits in your ad account, l
Google Ads feels like a minefield, but most teams miss the two things that actually move performance. If you're spread too thin or unsure what to prioritise, this episode cuts it down to what matters: targeting real buye
Manual reporting draining hours from your week? Here’s how to automate the boring bits so you can focus on decisions that actually improve performance. Louis and Maelien unpack the idea of data enablement in B2B performa
Lead attribution headaches? You're not alone. In this sharp Curveball Clinic edition, Louis and Maelien tackle three real-world questions marketers face when CRM data and ad platform reports don't align. You'll learn how
Brand search: smart strategy or budget drain? If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand search in B2B paid media,
Feeling the pressure to do more in 2026? This episode makes the case for doing better with less. Louis and Maelien pull back the curtain on Web Marketer’s internal strategy for the year ahead—ditching the cookie-cutter m
Struggling to run meaningful B2B landing page split tests without wasting time and budget? This episode breaks down how to build a high-impact testing schedule grounded in customer insight, not guesswork. Learn how to pl
Inbound calls convert- but are you even tracking them? Most B2B marketers aren't. In this episode, Louis and Maelien reveal how poor call tracking setups waste high-quality leads and underreport campaign ROI. You'll lear
Most B2B lead ads don’t fail because of the platform, they fail because they chase cheap leads with zero buying intent. In this episode, Louis and Maelien break down why standard lead gen playbooks fall short and how to
AI won’t steal your job, but it might flood your feed. In this episode, Louis and Maelien break down where AI adds real value in B2B marketing, and where it still falls short. You’ll learn how to use AI as a productivity
Bad leads waste time, hurt morale, and tank conversion rates. But most lead quality issues aren’t caused by one big mistake, they're caused by six small ones that stack up fast. In this episode, Louis and Maelien break d
Brand or performance – which side are you on? If your answer is either, you’re likely missing half the picture. In this episode, Louis and Maelien break down the false divide between demand generation and performance mar
Funnels are failing - here’s what to do instead. In this episode, Louis is joined by Phil Treagus-Evans, founder of Giraffe Social and author of Human First Marketing, to unpack why the traditional B2B funnel is broken a
If your ad budget’s too low, you’ll overpay for leads. Too high? Same problem. This episode shows you how to find your B2B “Goldilocks zone”. You’ll learn the ad spend thresholds for signs of life vs. predictable pipelin
Targeting too broad? Tracking too vague? Keyword lists too shallow? This episode helps you fix all three. Louis and Maelien walk through how to build sharper B2B PPC campaigns -from crafting smarter keyword sets (that go
Struggling to build an ad strategy that actually converts? Most B2B SMEs jump straight to spend—this episode shows you what to do first. Louis and Maelien unpack the first three steps of Web Marketer’s proven six-part fr
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B2B Performance Marketing Podcast is hosted by Web Marketer. The show is categorised under business (marketing) and has published 31 episodes.
B2B Performance Marketing Podcast has published 31 episodes.
B2B Performance Marketing Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of B2B Performance Marketing Podcast average 12 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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