Velocity:Performance Marketing Podcast

Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry. We host marketing experts, CMOs, and agency founders from leading brands across business verticals and geographies to understand their performance marketing philosophy.In this podcast, we will cover topics spanning campaign optimization, creative scaling, audience targeting, attribution modeling, and cross-channel performance among other key aspects of digital marketing velocity. Whether you're scaling Meta campaigns, optimizing Google ads, or building high-performance marketing teams, Velocity delivers the insider strategies that drive measurable results and sustainable growth.

Velocity:Performance Marketing Podcast is a business podcast hosted by Hawky, with 18 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Hawky hosts Velocity:Performance Marketing Podcast, a business show with 18 episodes published.

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  Velocity:Performance Marketing Podcast

  EP 17 - $1.5 Billion in Ad Spend & Why "Best Practices" Are Dead | Patrick Gilbert

  Sep 3, 202646 min

  $1.5 billion in ad spend. Two books. A section in Google's own Ads certification. Here's what Patrick Gilbert says actually wins in the AI era, and why most of the old rulebook no longer applies. In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Patrick Gilbert, CEO of AdVenture Media Group and author of two books, Join or Die: Digital Advertising in the Age of Automation and Never Always, Never Never: Strategic Marketing in an AI World . Patrick has overseen more than $1.5 billion in ad spend, and his work on AI-driven campaigns is featured inside Google's official Ads certification. Patrick makes the case that the era of "best practices" is over — marketing is poker now, not blackjack. He unpacks why the decade-long arbitrage of buying underpriced attention has completely dried up, why he won't put a single dollar into ChatGPT ads yet (and why Google is still the best ad platform on the planet), why ROAS is quietly pushing marketers toward the wrong decisions, and how an AI-first agency decides what to build versus what to keep buying. It's a first-principles tour of what really drives growth once the algorithm advantage is gone. Key Topics Covered: 00:00 - Meet Patrick Gilbert: $1.5B in ad spend, two books, and a seat in Google's certification 00:53 - From living inside the Google Ads UI to full-funnel, first-principles marketing 04:13 - "Join or Die": the 2017 bet on AI, the resistance, and how Google featured his work 11:21 - Marketing is poker, not blackjack — why "best practices" are over 13:54 - Always vs. never: where the playbook still holds, and the first dollar — Google or Meta? 15:17 - Why he won't spend on ChatGPT ads (and why Google still wins) 18:10 - Digital arbitrage is dead: the 10-year run that just closed, and where marketers add value now 24:03 - Channel specialists vs. the full-funnel operator: Red Ocean vs. Blue Ocean 30:17 - Why ROAS is lying to you: how he halved it and tripled profit (+ the 4 numbers to watch) 36:01 - Build vs. buy in an AI-first world: the SaaS purge, keeping HubSpot, and why the back end is the moat 44:12 - The takeaway: an AI coach trained on his books Meet Surender (Host & Co-Founder at Hawky): https://www.linkedin.com/in/say2surender/ Meet Patrick Gilbert: https://www.linkedin.com/in/patrickjamesgilbert/ Patrick's new book & newsletter: https://neveralwaysbook.com About AdVenture Media Group: A digital advertising and education company founded by Isaac Rudansky, specializing in Google and Meta ads — pairing hands-on campaign management with training that's reached students worldwide. About Hawky: A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance. Book a Hawky demo: https://hawky.ai/get-demo More episodes: https://hawky.ai/podcast #GoogleAds #PerformanceMarketing #DigitalAdvertising #AIMarketing #MarketingStrategy #PPC #AdVentureMedia #VelocityPodcast #Hawky

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  Velocity:Performance Marketing Podcast

  EP 16 - The Ultimate LinkedIn Ads Playbook from $200M in Spend | AJ Wilcox

  Apr 29, 202654 min

  $200M+ in LinkedIn ad spend. 14 years on one channel. Here's the playbook AJ Wilcox swears by. In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to AJ Wilcox - Founder of B2Linked, host of The LinkedIn Ads Show, and author of LinkedIn Ads Demystified. AJ is widely regarded as the world's most concentrated authority on LinkedIn Ads, having managed over $200M in spend across some of LinkedIn's largest accounts globally, including 5 of LinkedIn's top 10 spending advertisers. In this masterclass, AJ unpacks his complete LinkedIn Ads playbook - from the 3 default settings silently killing your budget, to why he's pulling clients off Conversation Ads, to the 3-stage retargeting funnel that actually converts B2B buyers. If you run LinkedIn ads, this is the deepest tactical hour you'll spend this year. Key Topics Covered: 00:00 – 02:35 — AJ's journey: From SEO to founding the world's first LinkedIn-only ad agency 02:35 – 07:54 — Conversation Ads vs Message Ads + when Thought Leader Ads actually win 07:54 – 10:33 — Why AJ bet his entire agency on ONE channel (and how AI is reshaping it) 10:33 – 17:06 — 3 default LinkedIn settings killing your budget + the 3-stage retargeting funnel 17:06 – 24:08 — The most expensive mistakes from $200M+ in LinkedIn ad spend 24:08 – 33:16 — The creative playbook: founder-led, witty B2B, and format stack rank by funnel stage 33:16 – 47:00 — AI in agency workflows, lead magnet posts, and LinkedIn vs Google Ads 47:00 – End — Future of LinkedIn Ads + rapid fire: overrated metrics, CTV, advice to his 2014 self Meet Surender (host and co-founder at Hawky): https://www.linkedin.com/in/say2surender/ Meet AJ Wilcox: https://www.linkedin.com/in/wilcoxaj/ Listen to The LinkedIn Ads Show by AJ Wilcox: https://b2linked.com/podcast Learn more about B2Linked: https://b2linked.com About Hawky: A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance. Book a Hawky demo: https://hawky.ai/get-demo #LinkedInAds #B2BMarketing #PerformanceMarketing #AJWilcox #B2Linked #DigitalMarketing #PaidSocial #LinkedInAdvertising #CreativeIntelligence #MarketingPodcast

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  Episode #16

  EP 16 - The Ultimate LinkedIn Ads Playbook from $200M in Spend | AJ Wilcox

  Apr 29, 202654 minS1

  <p>$200M+ in LinkedIn ad spend. 14 years on one channel. Here's the playbook AJ Wilcox swears by.<br /></p><p>In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to AJ Wilcox - Founder of B2Linked, host of The LinkedIn Ads Show, and author of LinkedIn Ads Demystified. AJ is widely regarded as the world's most concentrated authority on LinkedIn Ads, having managed over $200M in spend across some of LinkedIn's largest accounts globally, including 5 of LinkedIn's top 10 spending advertisers.<br /></p><p>In this masterclass, AJ unpacks his complete LinkedIn Ads playbook - from the 3...

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  Episode #15

  EP 15 - Breaking down the "AI Native" Enterprise | Nishith Srivastava

  Mar 28, 202640 minS1

  <p>In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Nishith Srivastava (Nish), Founder of Agentics (the "Anti-Consultancy") and a 26-year veteran of global giants like Ogilvy, JWT, and Tech Mahindra. Nishith breaks down the structural shift required to survive the next decade: moving away from "strategy on slides" toward multi-agent orchestration where 100+ AI agents work in sync to solve complex business problems.<br /><br />🎯 KEY TOPICS COVERED:<br /> 00:00 - From Digital to Intelligence: Nishith’s 23-year evolution through the world's biggest agencies.<br /> 05:47 - The "Anti-Consultancy" Philosophy: Why strategy without execution is just a deck...

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  Episode #14

  EP 14 - How Topmate Turns Creators into ₹4L+/Month Earners | Anuj Niranjan

  Mar 18, 202650 minS1

  <p>How Topmate Turns Creators into ₹4L+/Month Earners | Creator Economy Sales Playbook<br /></p><p>Followers don't pay bills. Sales systems do. In this debut episode, Anuj Niranjan reveals how Topmate built a sales-assisted engine that takes creators from inconsistent revenue to ₹4L+/month — without needing a single new follower. From cold-calling 200 people to land his first cohort, to building a 25-person sales floor that closes for creators across AI, product management, and tech — this is the BOFU playbook no one talks about.<br /></p><p>In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to Anuj Nir...

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