MarketingEdge Podcast

AI is getting better at creating, automating and acting on our behalf. But are the guardrails keeping up? In this edition of Unprompted: The AI Marketing Brief, we examine a series of developments putting AI trust under...

Marketing is entering its show-your-work era. In this episode of MarketingEDGE, Abby White and Alexis Gajewski look at what happens when marketing investments face a tougher standard: Can you demonstrate what actually...

Alexis Gajewski wanted her AI boyfriend to take more initiative. For her birthday, he finally did. Maybe a little too much. What started as the perfect day quickly became something much stranger — and an unexpectedly...

How do you build a marketing budget for a year that could look very different by the time it arrives? In this episode of MarketingEDGE, we explore how AI, changing buyer behavior, economic uncertainty, and growing...

More budget doesn't automatically mean better marketing. In this episode of MarketingEDGE, Abby White and Alexis Gajewski unpack three of the month's top stories and what they reveal about where B2B marketers are...

Marketing dashboards are full of data—but are they answering the questions executives actually ask? In this episode of MarketingEDGE, we explore why financially fluent marketers are shifting the conversation from...

Just because you can automate something doesn't mean you should. In this episode of MarketingEDGE, we examine how marketers can use AI and automation to improve efficiency without sacrificing the human experiences that...

What happens when your AI outgrows you? In this episode of MarketingEDGE, we use humor to explore the real challenge facing marketers: AI tools are evolving faster than many of the workflows we use to interact with...

AI can create content in seconds—but it can't replicate your experience. In this episode of MarketingEDGE, we explore why generic content is becoming less valuable in the age of AI and what marketers can do to create...

B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using. In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the...

In the second episode of Search & Sustain, Erin Hallstrom and Seth Hastings talk about voice vs. AI "voice" and what actually builds trust with audiences and buyers. Here is how you keep the conversation going and stay...

<p>B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using.</p> <p>In this episode of MarketingEDGE, Abby White and Alexis Gajewski...

<p>Search and Sustain is built for marketers trying to figure out what actually earns attention today — in search, in inboxes, on LinkedIn, and now inside AI-driven platforms like ChatGPT, where apparently everyone is...

<p>B2B marketers are being asked to do more, move faster and prove impact, all while AI, buyer expectations and internal bandwidth keep shifting.</p> <p>In this episode of MarketingEDGE, Abby White and Alexis Gajewski...

<p>What do famous families and your product pages have in common?</p> <p>Everything—if you’re thinking about SEO the right way.</p> <p>In this episode, we break down why your product pages shouldn’t compete with each...