Hosted by Casted · 🇺🇸 US · EN · 91 episodes
Established thought leaders with verified media credentials.
The Casted Podcast is THE destination for the most innovative and forward-thinking marketers in B2B. We're discussing the future of marketing, and each episode takes a deeper look at how B2B podcasts and video can be leveraged to reach revenue goals, amplify a brand’s voice in the marketplace, and ultimately drive real business results.
Casted hosts The Casted Podcast, a business show with 91 episodes published.
In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful c
Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing! In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the pod
Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework. In this thought-provoking episode,
Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast. He and Lindsay dive into the ever-evolving marketing, SEO, and content creation
With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. An
Unlock the hidden potential of podcasting and revolutionalize your marketing strategy. April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by develo
Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership. In this episode, Adam S
If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone! Many marketing managers need help consistently producing high-quality
Do you strive to establish genuine connections and build trust with your audience? If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establis
Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target
Welcome back to the newest season of The Casted Podcast where we delve into the world of B2B marketing and explore how podcasts can be a game-changer for businesses. In this season, we discuss the importance of experimen
*Head over to The Amplified Marketing Podcast to listen to the complete series on how to grow your B2B podcast! -- Is it possible to be a marketer in 2023 who gets to do cool, creative things AND drive real business resu
If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity. Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection
In order to maximize the potential of your brand’s podcast, it’s important for your show and business plan to coexist. Growing a strong community relies heavily on this. Rowan Tonkin is the Chief Marketing Officer of Pla
“Will this move the business forward?” This is such an important question to ask yourself when launching a podcast for your brand. Tim Glomb is the VP of Global Content at Marigold (formerly CM Group). He is also a co-ho
The pandemic caused a lot of people to pivot strategies to digital, and Oak Street Funding was no different. Where did they land? On a podcast. Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street F
Individuality, entertainment, and humanness. These three characteristics are just as important to marketing as metrics and education. In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunder
Strongly setting the intention for your podcast is crucial for success. Without intentional goals and ways to measure your progress, it’s hard to see where you’re going. In this podcast episode, Michael Lynn describes th
While some B2B brands launch podcasts and video series as experimental side projects, other brands intentionally set out to make those easy-to-consume channels the chief drivers of their overall marketing strategy. Zylo
Whether you’re thinking about starting a podcast or have been behind the mic for years, Megan Noel from Trava has some insights and creative ideas to help craft your podcast strategy. Megan’s team at Trava started their
Erin Balsa
Haus of Bold
1 appearance on this show
Paul Roetzer
Founder & CEO · Marketing Artificial Intelligence Institute
1 appearance on this show
Ryan Brock
Chief Solution Officer · DemandJump
1 appearance on this show
April Dunford
author of Obviously Awesome and her latest, Sales Pitch · Ambient Strategies
1 appearance on this show
Stijn Hendrikse
1 appearance on this show
Meg Johnson
Manager of Creative Strategy · Small Business Center
1 appearance on this show
Peter Mahoney
General Manager of Marketing Performance Management · Planful
1 appearance on this show
Rowan Tonkin
Chief Marketing Officer · Planful
1 appearance on this show
Tim Glomb
VP of Digital, Content, and AI · Wunderkind
1 appearance on this show
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The Casted Podcast is hosted by Casted. The show is categorised under business (marketing) and has published 91 episodes.
The Casted Podcast has published 91 episodes.
The Casted Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of The Casted Podcast average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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