Hosted by Mike Zima · 🇺🇸 US · EN · 245 episodes
Established thought leaders with verified media credentials.
Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.
Mike Zima hosts Marketing & Coffee, a business show with 245 episodes published.
In this episode, we explore if SEO is dying or evolving with Google’s January 2025 Core Algorithm Update and the rise of AI-driven search. Discover how zero-click searches, behavioral trends, and the shift toward AI are
Choosing between an in-house marketing team or a digital agency is one of the biggest decisions businesses face. This episode dives into the cost comparison, benefits of agency retainers, and why the hybrid approach migh
Dive into the details of Google Ads’ new Search Max campaign type. In this episode, we explore how it addresses the shortcomings of Performance Max, from budget transparency to intent-based targeting. Learn what this mea
Looking for the best DIY ecommerce business ideas? Tune in as we explore 25 profitable options you can start on Shopify. From handmade goods to digital products, discover how to find your niche, scale your business, and
AI marketing agencies are popping up everywhere, but are they delivering results or just scamming businesses? Learn the truth behind these agencies, the risks of AI-only strategies, and why the human touch still matters
Explore how CMOs are planning their budgets for 2025, the challenges of rising ad costs, and the strategies to maximize ROI. Learn how to leverage platforms like Meta Ads, TikTok, and ChatGPT Search while staying competi
New state-level privacy laws in 2025 are reshaping online advertising. In this episode, we discuss the compliance requirements, rising costs, and strategies to stay ahead. Learn how Zima Media helps businesses adapt with
Google’s search market share has fallen below 90% for the first time in over a decade. In this episode, we discuss how AI-powered search engines, privacy-first platforms, and user frustration are changing the future of s
The AI market is booming, and entrepreneurs are taking notice. In this episode, we break down 10 profitable AI business ideas to start in 2025. Learn how to leverage AI for content marketing, SEO, data analytics, and mor
Discover how small to medium sized businesses can succeed with Google Ads when competing against larger brands. Explore single keyword ad groups, manual bidding, offline conversions, and more strategies to reduce costs w
AI search is the future of marketing. In this episode, learn how to optimize your business for ChatGPT recommendations, schema strategies, and the evolving role of Google rankings in AI-driven search. Stay ahead of the c
In this episode of Marketing & Coffee, Mike Zima chats with property manager Cornel Prida about scaling his business in Costa Blanca, Spain. From building a website to leveraging Google Ads and social media, they break d
Are your Google Ads campaigns delivering results for your Shopify store? In this episode, we discuss the critical strategies to optimize your campaigns, track conversions, and stay ahead of the competition in 2025. Disco
Discover the 7 essential marketing strategies to grow your Shopify store. From SEO to remarketing, learn how to maximize traffic and conversions.
In this episode, we dive deep into the world of Shopify SEO with insights from over 500 projects managed by Zima Media. Learn why SEO is an ongoing commitment, the importance of focusing on conversions over rankings, and
In this episode, we dive into Google’s major AI push in 2025 and its implications for Shopify store owners. Learn how AI is transforming search marketing, why focusing on conversions over clicks is crucial, and the advan
In this audio episode, discover why traditional click-focused strategies won’t cut it for your Shopify store this year. We delve into the importance of competitor analysis, landing page optimization, and advanced trackin
In this episode, learn how I scored 30 quality backlinks for a Shopify store in just 90 days—mainly through Featured.com. We delve into why domain authority matters, how relevance trumps random links, and which old-schoo
In this audio episode, we explore the anticipated rise of ChatGPT in the search market, projected to hit 1% by 2025. Learn how this small but significant shift could challenge Google’s monopoly, influence Bing’s growth,
Tune in for an in-depth look at Google’s December 2024 Core Update and its impact on your SEO and PPC strategies. We unpack the shift toward AI-driven, privacy-focused tracking, offer tips for integrating first-party dat
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Marketing & Coffee is hosted by Mike Zima. The show is categorised under business (marketing) and has published 245 episodes.
Marketing & Coffee has published 245 episodes.
Marketing & Coffee regularly covers business, marketing. It sits in the business category, with a marketing focus.
Marketing & Coffee is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing & Coffee hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing & Coffee average 14 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Marketing & Coffee's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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