Marketing and Margaritas

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

Marketing and Margaritas is a business podcast hosted by Unknown Host, with 173 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Marketing and Margaritas, a business show with 173 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Marketing and Margaritas

  Comment This Word: The DM Strategy Actually Driving Leads

  Oct 1, 202626 min

  You’ve seen it everywhere: “Comment the word GUIDE and I’ll send it straight to your DMs.” But there’s a big difference between using a trigger word and actually having a strategy behind it. In this episode, Ruby breaks down the DM strategy she’s been using with clients to turn content into conversations, qualified leads and ultimately sales. We unpack how to connect your content, lead magnet and offer so there’s a natural next step, how this strategy can work for service businesses, local businesses and ecommerce brands , plus the role automation and personal follow-up play in actually converting the leads you generate. If you’ve been watching the “comment a word” strategy everywhere but haven’t known how to make it make sense for your business, this episode gives you the framework to test it properly.

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  Marketing and Margaritas

  Prepping For Q4: Insights Into What We're Doing Now

  Sep 27, 202624 min

  Q4 is around the corner, and the work you do now will determine how well you perform when the busiest period of the year hits. In this episode, Madelene & Ruby take you inside the strategies we're currently discussing and implementing across our clients as we prepare for Q4. If you're heading into Q4 and wondering what you should be prioritising right now, this episode will give you plenty of ideas to take back to your own strategy.

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  Marketing and Margaritas

  Black Friday Rapid Fire - All Your Questions Answered

  Aug 8, 202629 min

  Black Friday success doesn’t start when your sale goes live. It starts months before. Following on from our last Black Friday episode, we’re answering some of the biggest questions we received from business owners about what they should actually be doing now to prepare for the busiest sales period of the year. We break down how early you should launch your Black Friday promotion and how long your sale should. We also dive into how to build and warm your email list before November, what to do if your email list has gone cold, and how to improve engagement and deliverability before inboxes become flooded with promotions. Plus, Maddi shares the top-of-funnel content strategies brands should be running now; from founder and brand storytelling to objection-handling content, creator campaigns and AI cartoon explainer ads—to build awareness, trust and a warmer audience before Black Friday arrives. Whether you’re a smaller ecommerce brand or already investing heavily in paid advertising, this episode will help you build the foundations for a stronger, more profitable Black Friday period.

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  Marketing and Margaritas

  Are Online Courses Dead? Why Paid Challenges Are the Future of Digital Products

  Jul 30, 202622 min

  Has AI killed the traditional online course? With information now instantly available through platforms like ChatGPT and Claude, customers are no longer willing to pay thousands of dollars for another collection of videos and modules they may never finish. They do not just want more information, they want a clear result, personalised support and accountability to help them implement it. In this episode of Marketing & Margaritas, Maddi and Ruby unpack the rise of paid challenges and why this increasingly popular offer model could be the future of digital products. Using the viral Yap Challenge as an example, they explore how creators and service providers are transforming traditional courses into live, time-bound experiences that promise a specific result in a shorter period of time. Whether you already sell a course, are developing a digital product or want to create a more scalable offer, this episode will help you rethink how you package your expertise and deliver better results for your customers.

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  Marketing and Margaritas

  Black Friday Is Coming: Here's What to Start Planning Now

  Jul 23, 202627 min

  In this episode, we're talking about Black Friday NOW and for good reason. The brands that win the biggest sales weekend of the year don't start planning in October; they start months in advance. We break down exactly what ecommerce brands should be doing now to maximise revenue, reduce ad costs, and avoid the last-minute scramble. From choosing the right offer to warming up your audiences and planning your email marketing, this episode is your Black Friday planning checklist. When to launch your Black Friday campaign (and why waiting is risky) How to choose an offer that actually converts Whether to run a sitewide discount, tiered offer or gift with purchase How to use your stock levels to influence your promotion Why you should analyse your competitors before planning your sale How to build warm audiences with organic content and paid ads Why top-of-funnel Meta ads are critical before November How to prepare for higher advertising costs during Black Friday Why improving your email sender reputation now matters How to stand out when everyone's inbox is full If you want this year's Black Friday to outperform last year's, this episode will help you build the strategy before the busiest shopping season begins. Let us know what questions you have around Black Friday: https://www.instagram.com/marketingandmargaritas_/

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