Hosted by Marketing Case Bootcamp · 🇺🇸 US · EN-US · 23 episodes
Established thought leaders with verified media credentials.
Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.
Marketing Case Bootcamp hosts Marketing Case Bootcamp, a business show with 23 episodes published.
Most lead scoring models hand sales a single 0-to-100 number that is secretly answering two different questions at once: is this the right kind of buyer, and are they ready to buy now. This episode unpacks why that singl
Google held Marketing Live 2026, and under the product news there was a single through-line: the parts of a marketer's job that used to be done by hand — writing the ad, picking the keyword, building the lead form, readi
The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named result. This episode unpa
In Q2 2020, Brian Chesky walked into a room of Airbnb marketing leaders and told them to turn off paid marketing — not pause, turn off. Total marketing spend dropped from $1.62B in 2019 to $545M in 2020, and by Q4 91% of
Google's AI Max moved out of beta on April 15, 2026, which starts the countdown to the September forced migration off Dynamic Search Ads. This episode unpacks what intent-based auctions actually change under the hood — D
This episode unpacks Sam's Club MAP's new Rest-of-Market (ROM) analysis — a retail media incrementality study that actually names its control group, uses a deterministic identity layer (logged-in member IDs and SKU-level
This episode talks about the major trends defining the 2026 paid media mix. We cover Paid Search and the pivot to "Share of Model" , Paid Social evolving into a primary search engine, and the rise of Programmatic "Agenti
In our last episode of 2025 Season, we look back at a massive year of cases from market entry strategy to funnel optimization to synthesize the one core lesson that connects them all: Marketing is fundamentally a "judgme
Data without a narrative is just noise. In this special masterclass episode, we move beyond the spreadsheet to show you how to turn raw metrics into a strategic vision that wins over leadership teams and clients during r
Premature scaling is the number one killer of startups. This episode challenges the dangerous "build it and they will come" mentality, urging founders to validate their ideas before pouring fuel on the fire. We explore t
Is your marketing budget built on a lie? If you're still relying on last-click attribution, you're flying blind—systematically undervaluing top-funnel channels like TikTok and overvaluing final touchpoints like retargeti
Why do so many marketing campaigns fail? They fall into the "demographic trap," talking to everyone the same way. This episode of the Marketing Case Bootcamp podcast introduces a more powerful, practical solution: RFM se
This episode is a full hands-on breakdown of what programmatic advertising is, how it works end-to-end, and where it wins across channels like CTV, video, display, native, audio, DOOH, and in-game. We unpack the tech sta
This episode is a hands-on briefing on modern B2B demand generation—why smart teams are shifting from volume-led lead gen to value-driven demand gen that builds brand trust, educates the market, and improves pipeline qua
This episode is a hands-on breakdown of what paid media is, how it works, and how to turn that knowledge into interview-ready answers. It contains practical, step-by-step explanations—great for career-switchers and junio
This episode is a hands-on breakdown of building an integrated channel plan using a real case: Artisan Brew Co. expanding into the Northeast. With low awareness, entrenched competitors, and a 6-month, $750k budget, we ra
This episode is a hands-on breakdown of how to build a small-business digital plan from zero. It contains practical, step-by-step case explanation, it's great for busy small business owners or junior marketers alike. We
Data-driven marketing is the key to fueling sustainable growth, and nowhere is that clearer than when you optimize your conversion funnel. In today's episode, we break down how to turn browsers into buyers for one of the
In Google Marketing Live 2025, Google rolled out expanded AI Mode, AI Overviews, generative snippets, conversational Shopping Ads and the new AI Max tool, features set to redefine how people search and click. In this epi
Marketing strategy is the cornerstone of business success today. In this episode, we apply a real-world product relaunch from a fast-casual sandwich chain to guide you through diagnosing performance gaps, sharpening your
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Marketing Case Bootcamp is hosted by Marketing Case Bootcamp. The show is categorised under business (marketing) and has published 23 episodes.
Marketing Case Bootcamp has published 23 episodes.
Marketing Case Bootcamp regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Marketing Case Bootcamp average 16 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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