Oct 26, 202624 min
What happens when competitors offer for free what you charge for? Yvonne Pop , Director of Global Markets Pricing and Monetization at eBay, shares how eBay rethought its marketplace pricing by looking at who receives...
business
Impact Pricing
Hosted by Mark Stiving, Ph.D. · business · EN
About this Podcast:
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Pitch Analysis
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
80/100
Required Score
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What is Impact Pricing about?
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
Who hosts Impact Pricing?
Impact Pricing is hosted by Mark Stiving, Ph.D.. The show has published 500 episodes to date.
What has Impact Pricing covered recently?
Recent episodes include "When Free Beats Your Price, Learn From Ebay with Yvonne Pop" (26 October 2026, 24 minutes), "Buyer Insight: Buyer-First: The Antidote to Product Myopia" (23 October 2026, 5 minutes), and "Seats, Credits, or AI Agents? The New Rules of SaaS Pricing with Rob Litterst" (19 October 2026, 32 minutes).
How often does Impact Pricing publish?
Impact Pricing publishes roughly a few times a week, with episodes averaging 18 minutes across 500 episodes.
How hard is it to get booked on Impact Pricing?
Booking probability for Impact Pricing is 38%, and the host is rated Selective on guests. Impact Pricing requires a Pod Score of 80 or higher. Impact Pricing's contact route on record: verified email.
Who should pitch Impact Pricing?
The strongest fits for Impact Pricing are Business & Management Consulting. Impact Pricing has a business audience.
About the host
Mark Stiving, Ph.D. hosts Impact Pricing, a business podcast with 500 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Oct 23, 20265 minThis is an Impact Pricing Blog published on August 10, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyer-first-the-antidote-to-product-myopia/...
Oct 19, 202632 minWhat happens when AI changes what software can do faster than companies can figure out how to charge for it? Rob Litterst is co-founder of Pricing SaaS, focused on SaaS pricing and AI monetization, and a former pricing...
Oct 16, 20265 minThis is an Impact Pricing Blog published on August 3, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here...
Oct 12, 202624 minWhat if the biggest obstacle to pricing transformation isn't the pricing strategy itself, but getting people to change? Anna Fastishevskaya leads commercial finance and pricing for Eaton across EMEA, bringing experience...
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Oct 5, 202626 minWhat if your pricing has been quietly leaking margin—and you simply haven't looked closely enough to find it? John Gilbo is Sales Director for North America, Australia, and New Zealand at QuickLizard, with pricing...
Oct 2, 20267 minThis is an Impact Pricing Blog published on July 20, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here...
Impact Pricing
How to Raise Prices When Everything Is Getting More Expensive with Jacob Moller Korsgaard
Sep 28, 202623 minWhat happens when your costs keep rising, your contracts lock you in, and your customers still expect stability? Jacob Moller Korsgaard , Director of Pricing at Danfoss, has spent 15+ years in B2B pricing and leads...
Sep 25, 20269 minThis is an Impact Pricing Blog published on July 13, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/product-myopia-where-it-hides-in-your-company/...
Impact Pricing
Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera
Sep 21, 202631 minRoberto Rivera is the founder of Pricing Nerd, where he builds AI-powered pricing workflows for B2B companies. With more than 25 years in pricing and experience working alongside some of the field's early pioneers...
Sep 18, 20265 minThis is an Impact Pricing Blog published on July 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here...
Impact Pricing
Why Technically Correct Pricing Recommendation Can be Strategically Wrong with Sandeep Mathew
Sep 14, 202621 minSandeep Mathew is a sales and marketing leader with 19 years of global CPG experience, including extensive work at Unilever building and deploying revenue growth management (RGM) capabilities. He eventually managed RGM...
Impact Pricing
Buyer Insight: The Value Was Always There
Sep 11, 202614 minThis is an Impact Pricing Blog published on June 29, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-value-was-always-there/ If you have any...
Impact Pricing
The $80M Dealer Reveals the Pricing Tricks First-Time Car Buyers Miss with Dominic Genova
Sep 7, 202631 minDominic Genova spent 17 years on the factory side at Chrysler and 27 years owning car dealerships. He grew one dealership from a building with no power or water and no sales into a business with 87 employees and $80...
Impact Pricing
Buyer Insight: Hidden Problems, Hidden Value
Sep 4, 20263 minThis is an Impact Pricing Blog published on June 22, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/hidden-problems-hidden-value/ If you have any...
Aug 31, 202635 minSteven Forth is a principal at PatternMind and co-author of Pricing for the Agent Economy, with deep expertise in pricing strategy, scenario planning, and the emerging agent economy. In this episode, he brings a...
Impact Pricing
Buyer Insight: The Case for Token-Based Pricing
Aug 28, 20264 minThis is an Impact Pricing Blog published on June 15, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-case-for-token-based-pricing/ If you have...
Impact Pricing
What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra
Aug 24, 202632 minManu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and AI, including Google Cloud and Thermo Fisher Scientific. He brings a...
Impact Pricing
Buyer Insight: Stop Measuring WTP. Start Shaping It.
Aug 21, 20264 minThis is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/stop-measuring-wtp-start-shaping-it/ If you have...
Aug 17, 202628 minGeorge Boretos is the founder and CEO of FutureUp, where he helps companies uncover hidden revenue and margin opportunities through AI, predictive analytics, and pricing science. In this episode, he explains why AI...
Recent guests
Recent guests on Impact Pricing. Study who booked and why before you pitch.
C
Claire Wang
pricing strategist and influence expert, Make An Impact
D
Dr. Ted Olson
professor of Appalachian Studies at East Tennessee State University, East Tennessee State University
D
Dan Rochon
creator of the Teach to Sell system, NLP practitioner, author, Consistent and Predictable Income (CPI) Community
R
Ryan Walter
Founder and CEO, Jennings Executive Search
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