Hosted by The Happy Startup School · 🇺🇸 US · EN · 75 episodes
Established thought leaders with verified media credentials.
This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.
The Happy Startup School hosts The Happy Pricing Podcast, a business show with 75 episodes published.
Carlos and Ben wrap up their Happy Pricing podcast series with a look back on what they’ve learned, and take a moment to think about what’s next. Links Join the Happy Pricing courseListen to Peripheral Thinking, Ben’s po
What's the first thing you do when a potential customer tells you that they don't want to work with you? Run and hide? Here's how it went… You've had a great conversation. You've explained to them what you do and how exp
When you’re working for yourself or running a small business, navigating challenging times can feel like being a little boat on choppy seas. Your job is to keep the boat float until calmer waters come. You're feeling nau
How would you sell and price an immersive retreat experience for people in the corporate world? What would we need to do to be confident and clear about the value and the cost? There have been similar discussions within
Carlos was watching a webinar from the "6 figure side hustle" people when he heard them talk about some really interesting pricing principles. "People aren't logical. They're psychological." And so there are simple thing
Alexlouise is a money success coach and author of Rock Solid Money Maker. She joins Carlos and Ben to talk about financial freedom. They cover what it means for her and what she believes you need to think and do to achie
Ben and Carlos reflect on the pricing of the Do Lectures’ latest course, the Secrets of Small Magical Events – a course to help you run events that benefit your business rather than burn you out. For over 15 years, David
Recently one of the Happy Startup community members approached Carlos with a challenging situation. They are owed several thousands of pounds for work they’d done for their client but the client said they were unable to
Tom Nixon is a coach who helps founders create purpose-driven companies. He's also the founder of Maptio, an online tool that helps fast-changing organisations visually map how their teams are organised and evolve. And h
If you’re a coach, consultant or agency one way to be able to guarantee some steady income is to work on a retainer basis. But what does that mean from the client’s perspective? How do you generate the commitment from cl
In November Matthew Matheson is hosting a retreat to help people re-connect with their authentic selves.It's an idea that he developed during his time on the Vision 20/20 program. Carlos and Ben talk with Matthew about t
Ben and Carlos try to interpret an email from Seth Godin to see how it relates to pricing and selling. How do we help our customers make a decision (to buy from us)? And how do we do that with integrity and not feel slim
Proposal shouldn't contain any surprises – particularly not the price.The role of a proposal is to replay everything you've already spoken to your client about. In the previous episode, Carlos and Ben were joined by Haze
Beccie D'Cuhna is the founder of CourageLab and empowers leaders and teams to have courageous conversations, through mediation, training and coaching. She took part in our first Happy Pricing course and says her business
Jim Ralley helps with the design and strategy of learning experiences for NGOs, governments and corporate clients. Last year he tried to find the right balance between work, parenting and time for himself… and failed. Th
What’s the value of a personal brand? When building your reputation, what would this reputation do for you? What financial value does it have? What’s it worth to get on the radar of the people that you’d love to collabor
If you want to increase your prices, it has to start with an understanding of your value. Not just the mechanical tasks you perform, but the trust, familiarity, and unique value you bring to your clients. This can lead t
Being polarising in your pricing and your offering is way more impactful than trying to appeal to the masses. But it means being clear about who you want to work with and focusing tightly on them. This not only helps att
Changing the way you present your product can greatly affect how people see its value and price. When you’re faced with a sticky patch, lowering prices or costs might not be the right thing to do. So instead, what might
Pricing expertise is not determined by traditional models. It’s about understanding the value and aligning incentives with the customer. By challenging conventional pricing logic and considering factors like value and sk
Dr Lucy
rising 6th grader · Children's Dietitian
1 appearance on this show
Tom Nixon
founder · Maptio
1 appearance on this show
Ben
CTO and Lead Product · Acter
1 appearance on this show
Carlos
Head of Wine · JCP 360 bike fit
1 appearance on this show
Claus Raasted
director at the College of Extraordinary Experiences
1 appearance on this show
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The Happy Pricing Podcast is hosted by The Happy Startup School. The show is categorised under business (entrepreneurship) and has published 75 episodes.
The Happy Pricing Podcast has published 75 episodes.
The Happy Pricing Podcast regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
The Happy Pricing Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Happy Pricing Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Happy Pricing Podcast average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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