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Hosted by Situation · 🇺🇸 US · EN-US · 44 episodes
Established thought leaders with verified media credentials.
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom. Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX). Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Situation hosts Fandom Unpacked, a business show with 44 episodes published.
With D23 2026 just days away, we revisit our conversation with Michael Vargo, Senior Vice President of D23, Corporate Events, and the Walt Disney Archives. Michael reflects on Mousequerade, D23’s fan costume competition,
A period-instrument orchestra relocates to a working-class public school, teams up with student street dancers, and suddenly Bach becomes a sold-out, standing-ovation collaboration. That real story, “Breaking Bach,” is o
The arts don’t have a marketing problem. They have a mission translation problem, and it’s hiding in plain sight. From the floor of the Tessitura Learning and Community Conference in Washington, D.C., we talk about what
With TLCC 2026 just around the corner, we revisit a conversation with Tessitura President and CEO Andrew Recinos about what makes a professional community meaningful. Andrew reflects on the forums, affinity groups, and r
Summer travel season is here, but the trips we remember most are often less about where we go than who we experience them with. In this ICYMI episode, Sixthman CEO Jeff Cuellar explains why passionate fans will rearrange
Oncologists prescribing beaches, Broadway, and ballgames sounds unbelievable until you hear the why. We sit down with Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation, to talk about what families actua
As soccer supporters from around the world transform cities across North America with songs, traditions, and unforgettable displays of fandom, we're revisiting a conversation that helps explain how many of those lifelong
Monopoly has a reputation for turning friendly game nights into grudge matches, and Saw has a reputation for making people squirm. So what does it look like to build live, immersive experiences from those worlds and stil
Game 4 of the NBA Finals is tonight. If you live even remotely close to New York, you're feeling the fandom. It sent us back to a conversation with Bronwen O'Keefe, Head of Brand Marketing and Content at the Harlem Globe
Everybody recognizes the Harlem Globetrotters. The more interesting question is why people keep coming back, and why first-timers leave feeling like they just joined something. We talk with Bronwen O’Keefe, Head of Brand
We break down how the Savannah Bananas build a fan experience by doing the exact opposite of “normal” and keeping everything anchored to entertainment. We hear from co-owner Emily Cole on the behind-the-scenes planning t
Staying home has never been easier, which makes the decision to go out more meaningful and more demanding. We sit down with Vincent Marini, President of Content and Production at Free Association Live and the executive p
Tony nominations dropped last week, and if you work anywhere near Broadway, you felt it. But every year the same question comes up: how do you bring people who don't follow the industry closely into the moment? That ques
You know that feeling when you’re watching a live show and realize you’re working harder to understand what's going on than actually enjoying it? That’s the reality for a lot of international audiences when the story is
The New York Auto Show passing by our office triggers a sharp memory about how global fandom works when the main event is far away. We revisit Jonathan Linden’s thinking on the F1 Exhibition and how Drive to Survive help
Merchandise can feel like a simple souvenir until you realize it’s doing three jobs at once: capturing the emotional high of a live event, extending the brand into everyday life, and quietly selling the next ticket. We s
If you've ever wondered what peak fandom actually looks like, this one's your answer. March Madness just wrapped, and watching those final moments — the upsets, the eruptions, the arenas turned into something electric —
New York City is one of the most famous “brands” on earth, yet selling a trip to NYC still comes down to the same hard question every marketer faces: how do you keep something iconic feeling personal, current, and worth
A circus company that builds entire worlds does not stop at the stage. We're joined by Spiegelworld CMO Lindsay Sanna to unpack how immersive live entertainment becomes real fandom when every detail is intentional, from
Ever wondered how a legendary stage keeps pace with a hundred different audiences at once? We sit down with Carnegie Hall’s Chief Marketing Officer, Sara Villagio, to explore how a 135-year-old institution stays agile, r
Michael Vargo
Walt Disney Archives
1 appearance on this show
Brad Dunn
Lyric Opera of Chicago
1 appearance on this show
Fernando Masterson
New York City Center
1 appearance on this show
Jill Robinson
TRG Arts
1 appearance on this show
Matt Zarracina
True Tickets
1 appearance on this show
Parker Krug
Entertainment Benefits Group
1 appearance on this show
Andrew Recinos
Tessitura
1 appearance on this show
Toni Garcia
The San Francisco Symphony
1 appearance on this show
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Fandom Unpacked is hosted by Situation. The show is categorised under business (marketing) and has published 44 episodes.
Fandom Unpacked has published 44 episodes.
Fandom Unpacked regularly covers business, marketing, sports. It sits in the business category, with a marketing focus.
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Episodes of Fandom Unpacked average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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