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Hosted by LiveLike · EN-US · 46 episodes
Established thought leaders with verified media credentials.
In today’s digital world, engaging fans isn’t optional—it’s everything. Future of Fandom is the podcast for sports leagues, broadcasters, and digital platforms who know that the old playbook for audience engagement no longer works. Hosted by the team at LiveLike—the leading enterprise engagement and loyalty platform—this series explores how the most forward-thinking organisations are using gamification, loyalty programs, and community-driven experiences to deepen fan relationships and drive real business results. Every other week, we speak with senior decision-makers from global sports teams, media companies, and consumer brands about what it takes to turn casual spectators into loyal superfans. We dive into how enterprise organisations are rethinking digital infrastructure, leveraging first-party data, and adopting modular, API-first engagement tools to future-proof their fan strategies. Whether you're a Head of Product, Digital, R
LiveLike hosts The Future of Fandom, a business show with 46 episodes published.
Broadcast content is about to stop being something you just watch, and this ITV exec built the team proving it. Every broadcaster is racing to add generative AI without a playbook, and most leaders still can't answer a s
Sport's sponsorship model hasn't fundamentally changed since the 1960s. The data most organisations hold about their fans isn't connected to the products those fans actually use. And the opportunity sitting inside every
The Football Association wrote the laws of the modern game. It has governed English football for 160 years. And until this year, it had never had a Chief Digital Officer. Alexandra Willis is the person who has taken on t
Most football clubs are talking about AI. Almost none of them are doing it properly. Stuart Fenton is the first-ever Head of AI at a professional English football club - and he's building something at Reading FC that the
Most women's sports leagues copy the men's playbook. The Netball Super League is writing its own, and it's working. What happens when you have 3 million people playing a sport, but almost none of them are paying fans? Ho
NASCAR is rewriting the playbook on how a legacy sport stays relevant in a fragmented media landscape. Struggling to balance a loyal core fan base with the need to attract younger, digitally native audiences? Wondering h
In this special episode, recorded at Meta's London office, LiveLike founder and CEO Miheer Walavalkar sits down with Rob Pilgrim, Head of Sports Partnerships for EMEA at Meta, to explore how the world's largest social me
Maestro has spent nearly a decade pulling the media industry toward a more interactive, personalized future - often years before the market was ready. In this episode of Future of Fandom, we sit down with Ari Evans, Foun
Sports fandom doesn’t grow behind paywalls. In this episode of Future of Fandom, we’re joined by Brian Lawlor, President of Scripps Sports, to unpack how mass distribution is reshaping local sports, why over-the-air reac
Sportradar has evolved far beyond being just a data provider, they've become a full-stack experience enabler spanning streaming, betting engagement, and sports analytics. Patrick Mostboeck, SVP of Fan Engagement, takes u
In this episode of The Future of Fandom , Samuel Westberg welcomes Laurence Boyd, Chief Content and Product Officer at E1 Series. Laurence shares how E1, the world's first electric powerboat championship, blends entertai
What does it take to turn passive viewers into loyal fans? In this episode of The Future of Fandom , YES Network's Vice President of Strategy & Business Development, Matthew Duarte, joins host Miheer Walavalkar to unpack
In this episode of The Future of Fandom , Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to R
How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom , Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, Pre
LiveLike takes listeners inside SportsPro AI and Leaders Week for a behind-the-scenes look at how AI is revolutionising the sports and media landscape. In this special edition of The Future of Fandom , leaders from LiveL
How can clubs, leagues, and content creators monetise digital assets without pushing away fans? In this episode of The Future of Fandom, Samuel Westberg, Co-Founder of LiveLike, sits down with Andy Meikle, Founder & CEO
In this special edition of The Future of Fandom , the mics are turned around as hosts Miheer Walavalkar and Samuel Westberg become the guests. They dive deep into how artificial intelligence is reshaping fan engagement,
In this special episode of The Future of Fandom , hosts Miheer Walavalkar and Samuel Westberg sit down with sports media veteran Peter Hutton to explore the evolving business case for fan engagement and gamification. The
In this episode of The Future of Fandom , Miheer Walavalkar, CEO and co-founder of LiveLike, sits down with Bo Han, Chief Commercial Officer at Transmit, to explore the evolving dynamics of live sports consumption and mo
Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by
Peter Hutton
Head of NAV Financing · Arcmont Asset Management
1 appearance on this show
Jason Holland
Chief Business Officer · Firework
1 appearance on this show
David Wright
Specialist Partner at Flint; former Deputy Director-General, DG FISMA (European Commission) · Atlanta Holistic Mental Health & Wellness
1 appearance on this show
Adam Grossman
Chief Marketing Officer · Papa & Barkley
1 appearance on this show
Tim Clark
company president · Emirates
1 appearance on this show
Rob Pilgrim
Meta
1 appearance on this show
Brittany Billings
Shopkick
1 appearance on this show
Deena Bahri
StockX
1 appearance on this show
Katie Perry
Public.com
1 appearance on this show
Joel Lieginger
Paceline
1 appearance on this show
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The Future of Fandom is hosted by LiveLike. The show is categorised under business (marketing) and has published 46 episodes.
The Future of Fandom has published 46 episodes.
The Future of Fandom regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of The Future of Fandom average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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