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Hosted by SponsorshipX · 🇺🇸 US · EN · 20 episodes
Established thought leaders with verified media credentials.
Welcome to The SponsorshipX Podcast—your year-round source for powerful conversations at the intersection of brand marketing, partnerships, and purpose. As part of our ongoing mission to advocate for the sponsorship industry, this podcast brings together the brightest minds, boldest ideas, and most impactful stories from across the global sponsorship landscape. Each episode delivers fresh insights, actionable strategies, and behind-the-scenes access to the people and programs redefining how sponsorship works—whether in sport, culture, entertainment, or community. From CMO spotlights and partnership case studies to emerging trends and future-focused debates, The SponsorshipX Podcast is where marketing leaders come to learn, connect, and grow. New episodes drop regularly, so join us as we elevate the conversation—and the industry. Because when it comes to sponsorship, we don’t just talk. We champion. <p style='color:grey;
SponsorshipX hosts The SponsorshipX Podcast, a business show with 20 episodes published.
The Caribbean Premier League calls itself the Biggest Party in Sport. But behind the scenes, it’s building something far more strategic and far more interesting to sponsors. Mark Harrison sits down with Tara Wilki
Canadian sponsorship just hit $4.22 billion — the highest total ever recorded, with rights fees up 58% in a single year and brands reinvesting in women’s sport, evaluation, and fan experience at historic levels. Sponsors
What does it mean to “be like water”? That was the advice Annamaria Fuzy received from a manager early in her professional journey. Without losing sight of the end goal, Annamaria learned to go with the flow and navigate
If you care about how big ideas become real change, you’ll want to hear this one. For our Changemakers season, Mark Harrison sat down with Mark Holland, the new CEO of the Canadian National Exhibition, and the energy in
Transcript In this episode, we sit down with Justin Mountstephens, founder of MSM Global Group and a true changemaker in the world of partnership marketing and commercial rights. Justin shares how his career accelerated
Season 2 of the SponsorshipX Changemakers podcast keeps pushing boundaries, and in this episode, we’re joined by someone doing just that in women’s sports: Marianne Brooks of the Northern Super League. Marianne’s journey
🎙️ The SponsorshipX Podcast Season 2: The Changemakers Journey In this episode, Mark Harrison takes listeners inside the SponsorshipX Changemakers Summit, unveiling the sessions, speakers, and experiences that will igni
Transcript In this episode of the SponsorshipX Changemakers Podcast, Ashima Chopra, Founder and CEO of FanVerse, joins Mark Harrison to explore how she’s redefining the future of fandom. A lifelong big-picture thinker, A
Transcript Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder & CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challe
Transcript Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx. Listen in as they discuss everything from buildi
Transcript Recorded outdoors in Whistler — complete with a soundtrack of mountain wind and laughter — this conversation brings Mark Harrison together with Eliot Jackson: Red Bull commentator, content creator, founder of
Changemaker on the Mountain: Chris King of Outdoor Research Join us for a dynamic conversation between Mark Harrison and Chris King, VP of Brand at Outdoor Research, recorded live at Crankworx Whistler during its momento
Key Takeaways | Transcript From the Croisette to the Metrics: A Cannes Conversation on the Future of Sponsorship What happens when two sponsorship minds connect on the Riviera? You get a candid, forward-looking podcast s
Key Takeaways | Transcript Episode 7 of our ROI-focused season explores how real-time data reshapes sponsorship strategy and performance measurement. SponsorshipX ROI Forum - Speaker Images - Yoeri Gerrits 3 (1) Yoeri Ge
Key Takeaways | Transcript In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact. Host Espanda Ghorbannia, Founder & Principal of CONVOY COMMUNICATIONS, leads a powerhouse panel f
Key Takeaways Transcript 🎧 Recorded live at the inaugural ROI Forum — hosted by Julian Franklin. If you’ve ever struggled with determining what your sponsorship is worth—or how to make it work harder—this episode is for
Key Takeaways Transcript In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing s
Key Takeaways Transcript What happens after the confetti falls and the crowds go home? That’s where the real ROI work begins. In Episode 3 of The SponsorshipX Podcast, we tackle “Post-Event Metrics: The Long-Term Impact
Key Takeaways Transcript Exploring how organizations can effectively measure the impact of purpose-led partnerships, blending actionable insights with real-world case studies. Panel Jennifer Frees, Chief Business and Mar
Key Takeaways Transcript Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes with Mary Beech, Chief Growth Officer,
Mark Holland
Head of Programming Delivery · Canadian National Exhibition
1 appearance on this show
Mark Harrison
founder and CEO · The T1 Agency & SponsorshipX
2 appearances on this show
Chris King
CEO of a semiconductor company · King Business and Financial Management
1 appearance on this show
Jay Prasad
ExaThought Consulting
1 appearance on this show
Dr. Norm O’Reilly
University of New England
1 appearance on this show
Annamaria Fuzy
Heineken
1 appearance on this show
Justin Mountstephens
MSM Global Group
1 appearance on this show
Marianne Brooks
Northern Super League
1 appearance on this show
Ashima Chopra
FanVerse
1 appearance on this show
Jay Downton
The Nation Network
1 appearance on this show
Adam Seaborn
Better Collective
1 appearance on this show
Darren Kinnaird
Crankworx
1 appearance on this show
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The SponsorshipX Podcast is hosted by SponsorshipX. The show is categorised under business (marketing) and has published 20 episodes.
The SponsorshipX Podcast has published 20 episodes.
The SponsorshipX Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of The SponsorshipX Podcast average 38 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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