B2B Orchestration is a conversation-driven podcast built for the leaders who don't have time to get left behind. Every week, one focused conversation. One guest who's operating at the edge of what's working in B2B go-to-market. One set of takeaways you can bring back to your team, your stack, or your strategy before the week is out. This is not a podcast about theory. It is not a podcast about frameworks that look good on a whiteboard and fall apart in a CRM. B2B Orchestration exists because the gap between what's being published about B2B marketing and what's actually happening inside the organizations driving revenue has never been wider — and the pace at which that gap is growing has never been faster. The executives, VPs, and marketing leaders tuning in are not beginners looking for a foundation. They are practitioners and decision-makers who need signal, not noise. They are people who are already running demand gen programs, managing marketing operations teams, evaluating new technology, and trying to align with sales in an environment that keeps changing the rules. They need to hear from other people who are doing the same thing — people who have tried the new approach, broken it, fixed it, and can tell you exactly what they learned. That is what B2B Orchestration delivers.
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchB2B Orchestration is a conversation-driven podcast built for the leaders who don't have time to get left behind. Every week, one focused conversation. One guest who's operating at the edge of what's working in B2B go-to-market. One set of takeaways you can bring back to your team, your stack, or your strategy before the week is out.
Recent episodes include "The AI Operating Model for Modern Marketing" (27 October 2026, 8 minutes), "Multi-Touch Attribution, Lead Scoring, and the Slow Death of the Vanity Metric" (20 October 2026, 15 minutes), and "Stop Pitching 12-Month MarTech Roadmaps, Nobody’s Buying Them Anymore" (9 October 2026, 10 minutes).
B2B Orchestration publishes roughly weekly, with episodes averaging 10 minutes.
Booking probability for B2B Orchestration is 36%, and the host is rated Selective on guests. B2B Orchestration requires a Pod Score of 80 or higher. B2B Orchestration's contact route on record: public web form.
The strongest fits for B2B Orchestration are Marketing, Advertising & PR. B2B Orchestration has a business audience.
B2B Orchestration is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #12
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! AI is everywhere, but marketing leaders face a harder question: Where should we actually use it? In this episode...
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Marketers aren’t lying to executives — they’re just explaining the end result without the how. That’s the...
Hey! I'd love to hear your thoughts, send me a voice note. This episode of the B2B Orchestration Podcast tackles a question most MarTech leaders are avoiding: if AI agents can already write, approve, and deploy campaign...
Hey! I'd love to hear your thoughts, send me a voice note. This episode of the B2B Orchestration Podcast is a reality check for anyone still pitching marketing plans on vibes. The host sits down with Raja of GNW...
Hey! I'd love to hear your thoughts, send me a voice note. Most leaders assume AI is closing the gap between what executives expect and what teams can actually deliver. This episode argues the opposite: that gap is...
Hey! I'd love to hear your thoughts, send me a voice note. B2B buying signals are compressing — and it's not because buyers care less, it's because they're doing more of the work somewhere you can't see. In this...
Hey! I'd love to hear your thoughts, send me a voice note. This episode tackles a question every B2B marketer eventually runs into: now that we've automated away the friction of asking prospects for firmographic data...
Hey! I'd love to hear your thoughts, send me a voice note. Every B2B marketer right now is hyped about MCP servers — and Drew's first move in this conversation is to puncture that hype just enough to be useful. His core...
Hey! I'd love to hear your thoughts, send me a voice note. Most B2B teams treat buying groups as a checkbox — something marketing builds for account targeting or sales throws together in a spreadsheet. In this episode...
Hey! I'd love to hear your thoughts, send me a voice note. Most B2B teams have a buying group problem they don't know they have: they've split buying committees into two silos — marketing owns targeting, sales owns...
Hey! I'd love to hear your thoughts, send me a voice note. In this episode of B2B Orchestration , we dive into one of the most debated topics in customer data: what actually qualifies as a Customer Data Platform (CDP)...
Hey! I'd love to hear your thoughts, send me a voice note. Every B2B marketer has heard an executive say the same thing about a CDP: "Isn't this just another tool?" In this episode of B2B Orchestration, host Ian Michels...
Recent guests on B2B Orchestration. Study who booked and why before you pitch.
GNW Consulting
PitchCentric classifies B2B Orchestration under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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