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Hosted by ROMI · 🇺🇸 US · EN-GB · 26 episodes
Established thought leaders with verified media credentials.
Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B.Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy.Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI
ROMI hosts Truth, Lies and B2B Growth, a business show with 26 episodes published.
Most B2B companies think they have buyer intent. What they actually have is a tool that simply shows a signal against a set of companies. This is not a Buyer Intent Engine and it’s why many marketers and business leaders
Main episode description: Most B2B companies create content first and figure out the channel second. That's why their content gets ignored. In this episode, Craig Taylor and James break down the channel-first content str
The B2B website playbook that will drive pipeline in 2026 In this episode of Truth, Lies & B2B Growth, we challenge the declaration made by some marketing experts that the B2B website is dead. We argue why this is a lazy
In this episode of Truth, Lies & B2B Growth, Craig Taylor sits down with Dave Boyce, a SaaS builder, go-to-market (GTM) operator and long-time PLG advocate. Dave is also the author of Freemium. Together they unpack why S
In this episode, we look at the pros and cons of bringing in a Fractional CMO (fCMO) and how to avoid it becoming an expensive hiring mistake. The discussion will help CEOs get clear on what’s really needed. We cover wha
In this episode, we explain the genuine value of HubSpot CRM as a unified customer platform and discuss how to effectively position it within your wider business. This podcast will help B2B CMOs get buy-in from Sales and
In this episode of @truthliesb2bgrowth we talk through why growth has plateaued for many B2B firms. We explore the seismic shifts driven by AI and changing buying behaviour, and how they are impacting marketing str
In this episode of @truthliesb2bgrowth we talk through why growth has plateaued for many B2B firms. We explore the seismic shifts driven by AI and changing buying behaviour, and how they are impacting marketing strateg
In today’s episode we are joined by Nic Peck of Coleman Parkes to discuss their recent thought leadership survey. We explore how thought leadership has evolved far beyond brand building into a direct revenue driver. Nic
In this episode, we explore how to effectively blend digital engagement with human-led interactions throughout complex B2B sales processes. We discuss common problems when companies rely too heavily on digital-only or hu
In this episode, we dive into HubSpot's recent announcement of the ChatGPT Deep Research Connector - the first CRM integration that allows ChatGPT to query and analyse your HubSpot data directly. We explore why this inte
From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early adopte
In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and how s
In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can cost
In this episode, B2B sales expert Martyn Proctor shares his insights on winning complex, high-value deals. He emphasises total commitment to opportunities, deep customer understanding, and visualisation of client success
From ongoing marketing budget & resource challenges, increased expectations, to the rising pressures of AI adoption, this episode offers a pragmatic look at marketing overwhelm. We explore why marketers are struggling an
In this episode, we discuss why traditional lead generation approaches often fail in complex B2B sales environments. We explore how understanding and aligning with the buyer's journey is crucial for success, rather than
In this episode, we explore the main things to consider when evaluating HubSpot vs WordPress as your website CMS. We look at why some organisations hesitate to embrace HubSpot’s CMS capabilities; debunk common misconcept
In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing & tech. We discuss the meandering role of AI, the danger of algorithms, the return to strategic
As we head towards 2025, the B2B go-to-market playbook is experiencing a tear-up. From shifting marketing cycles to the tough calls between brand and performance, navigating the road ahead will demand both gut instinct a
Craig Taylor
author of "New Yorkers: A City and Its People in Our Time" · Livestock Marketing Association
1 appearance on this show
Dave Boyce
SaaS builder, go-to-market (GTM) operator, PLG advocate, author of Freemium · Winning By Design
1 appearance on this show
Nic Peck
Coleman Parkes
1 appearance on this show
Julia Hornaday
Turnkey Consulting
1 appearance on this show
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Truth, Lies and B2B Growth is hosted by ROMI. The show is categorised under business (marketing) and has published 26 episodes.
Truth, Lies and B2B Growth has published 26 episodes.
Truth, Lies and B2B Growth regularly covers business, marketing. It sits in the business category, with a marketing focus.
Truth, Lies and B2B Growth is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Truth, Lies and B2B Growth hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Truth, Lies and B2B Growth average 34 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Truth, Lies and B2B Growth's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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