business
Hosted by ROMI · business · EN-GB · 27 episodes
Truth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B.Craig and James cut through the hype, call out the lies and share the truth as they see it. Their views come from decades spent leading GTM functions, advising as fractional consultants/CMOs and now running a successful B2B marketing consultancy.Topics include: Modernising marketing; building brand authority; demand generation & HubSpot/CRM/AI
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchTruth, Lies & B2B Growth is the podcast for founders, CEOs and GTM leaders wrestling with the new realities of marketing in complex B2B.Craig and James cut through the hype, call out the lies and share the truth as they see it.
Truth, Lies and B2B Growth is hosted by ROMI. The show has published 27 episodes to date.
Recent episodes include "The Referral Trap That’s Killing Your B2B Growth" (16 October 2026, 23 minutes), "Build a Buyer Intent Engine That Actually Works" (24 June 2026, 24 minutes), and "How to Build a B2B Content Strategy That Gets Discovered" (28 May 2026, 26 minutes).
Truth, Lies and B2B Growth publishes roughly monthly, with episodes averaging 34 minutes across 27 episodes.
Booking probability for Truth, Lies and B2B Growth is 31%, and the host is rated Selective on guests. Truth, Lies and B2B Growth requires a Pod Score of 80 or higher. Truth, Lies and B2B Growth's contact route on record: verified email.
The strongest fits for Truth, Lies and B2B Growth are Marketing, Advertising & PR and Business & Management Consulting. Truth, Lies and B2B Growth has a business audience.
ROMI hosts Truth, Lies and B2B Growth, a business show with 27 episodes published.
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Truth, Lies and B2B Growth
Referrals are the best leads you’ll ever get. They’re also the reason so many B2B businesses stall. If your growth depends on referrals, it depends on something you can’t predict, can’t scale and can’t fully control. In...
Truth, Lies and B2B Growth
Most B2B companies think they have buyer intent. What they actually have is a tool that simply shows a signal against a set of companies. This is not a Buyer Intent Engine and it’s why many marketers and business...
Truth, Lies and B2B Growth
<p>Main episode description:</p><p>Most B2B companies create content first and figure out the channel second. That's why their content gets ignored.</p><p>In this episode, Craig Taylor and James break down the...
Truth, Lies and B2B Growth
<p>The B2B website playbook that will drive pipeline in 2026<br>In this episode of Truth, Lies & B2B Growth, we challenge the declaration made by some marketing experts that the B2B website is dead. We argue why this is...
Truth, Lies and B2B Growth
<p>In this episode of Truth, Lies & B2B Growth, Craig Taylor sits down with Dave Boyce, a SaaS builder, go-to-market (GTM) operator and long-time PLG advocate. Dave is also the author of Freemium. Together they unpack...
Truth, Lies and B2B Growth
<p>In this episode, we look at the pros and cons of bringing in a Fractional CMO (fCMO) and how to avoid it becoming an expensive hiring mistake. The discussion will help CEOs get clear on what’s really needed...
Truth, Lies and B2B Growth
<p>In this episode, we explain the genuine value of HubSpot CRM as a unified customer platform and discuss how to effectively position it within your wider business. This podcast will help B2B CMOs get buy-in from Sales...
Truth, Lies and B2B Growth
<p>In this episode of @truthliesb2bgrowth we talk through why growth has plateaued for many B2B firms. We explore the seismic shifts driven by AI and changing buying behaviour, and how they are impacting marketing...
Truth, Lies and B2B Growth
<p>In this episode of @truthliesb2bgrowth we talk through why growth has plateaued for many B2B firms. We explore the seismic shifts driven by AI and changing buying behaviour, and how they are impacting marketing...
Truth, Lies and B2B Growth
<p>In today’s episode we are joined by Nic Peck of Coleman Parkes to discuss their recent thought leadership survey. We explore how thought leadership has evolved far beyond brand building into a direct revenue driver...
Truth, Lies and B2B Growth
<p>In this episode, we explore how to effectively blend digital engagement with human-led interactions throughout complex B2B sales processes. We discuss common problems when companies rely too heavily on digital-only...
Episode #16
<p>In this episode, we dive into HubSpot's recent announcement of the ChatGPT Deep Research Connector - the first CRM integration that allows ChatGPT to query and analyse your HubSpot data directly. We explore why this...
Episode #15
<p>From the constant pressure to adopt the latest marketing tech to the overwhelming noise of conflicting advice on LinkedIn, this episode tackles the challenge of marketing faddism head-on. We examine why the "early...
Episode #14
<p>In this episode, Craig and James dive into the resurgence of outbound marketing amid economic uncertainty. They explore how SDRs are evolving in modern sales, why tech-enabled personalisation is non-negotiable, and...
Episode #13
<p>In this episode, Julia Hornaday, global head of marketing at Turnkey Consulting, breaks down the balance between brand and demand. We talk content that converts, the rise of AI, and why oversimplifying strategy can...
Episode #12
<p>In this episode, B2B sales expert Martyn Proctor shares his insights on winning complex, high-value deals. He emphasises total commitment to opportunities, deep customer understanding, and visualisation of client...
Episode #11
<p>From ongoing marketing budget & resource challenges, increased expectations, to the rising pressures of AI adoption, this episode offers a pragmatic look at marketing overwhelm. We explore why marketers are...
Episode #10
<p>In this episode, we discuss why traditional lead generation approaches often fail in complex B2B sales environments. We explore how understanding and aligning with the buyer's journey is crucial for success, rather...
Episode #9
<p>In this episode, we explore the main things to consider when evaluating HubSpot vs WordPress as your website CMS. We look at why some organisations hesitate to embrace HubSpot’s CMS capabilities; debunk common...
Episode #8
<p>In this, our first guest podcast, we are joined by Jennie Holmes - a B2B Marketing Director and leading thinker in marketing & tech. We discuss the meandering role of AI, the danger of algorithms, the return to...
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