Oct 26, 202656 minS2
In this conversation, Mark O'Donnell shares insights on the evolving landscape of B2B marketing, emphasizing the importance of human connection, the impact of AI, and the need for alignment between marketing and sales...
business
B2B Marketers: Off The Record
Hosted by Freya Ward & Chloe Addis · business · EN
About this Podcast:
For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.
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Contact path
Verified email
Booking probability
39%
Guest openness
Selective
80/100
Required Score
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What is B2B Marketers: Off The Record about?
For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.
Who hosts B2B Marketers: Off The Record?
B2B Marketers: Off The Record is hosted by Freya Ward & Chloe Addis. The show has published 21 episodes to date.
What has B2B Marketers: Off The Record covered recently?
Recent episodes include "S02E05 - Mark O'Donnell, Swaay - B2B Marketers: Off The Record" (26 October 2026, 56 minutes), "S02E04 - Paula Medeiros, WhatsApp for Business - B2B Marketers: Off The Record" (19 October 2026, 42 minutes), and "S02E02 - Simon Gould, Sydney Digital Marketing - B2B Marketers: Off The Record" (5 October 2026, 51 minutes).
How often does B2B Marketers: Off The Record publish?
B2B Marketers: Off The Record publishes roughly weekly, with episodes averaging 41 minutes across 21 episodes.
How hard is it to get booked on B2B Marketers: Off The Record?
Booking probability for B2B Marketers: Off The Record is 39%, and the host is rated Selective on guests. B2B Marketers: Off The Record requires a Pod Score of 80 or higher. B2B Marketers: Off The Record's contact route on record: verified email.
Who should pitch B2B Marketers: Off The Record?
The strongest fits for B2B Marketers: Off The Record are Marketing, Advertising & PR. B2B Marketers: Off The Record has a business audience.
About the host
Freya Ward & Chloe Addis hosts B2B Marketers: Off The Record, a business podcast with 21 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #4
S02E04 - Paula Medeiros, WhatsApp for Business - B2B Marketers: Off The Record
Oct 19, 202642 minS2In this conversation, Freya Ward and Paula Medeiros explore the evolving landscape of B2B marketing, how we should be demanding more from AI, emphasizing the importance of trust, long-term strategies, and the ongoing...
Episode #2
S02E02 - Simon Gould, Sydney Digital Marketing - B2B Marketers: Off The Record
Oct 5, 202651 minS2In this episode, Simon Gould shares his extensive journey in digital marketing, emphasizing the transformative impact of AI on B2B marketing. He discusses the importance of human interaction and customer experience in a...
Episode #1
S02E01 - Colin Stansbury, Brevo - B2B Marketers: Off The Record
Sep 28, 202644 minS2Colin Stansbury, Partner Account Manager at Brevo, discusses the evolving landscape of B2B marketing. The conversation delves into the challenges of B2B marketing, emphasizing the importance of understanding customer...
Episode #17
S01E17 - Conor Bant, Fox Agency - B2B Marketers: Off The Record
Sep 21, 202643 minS1Conor Bant, Head of Media and Performance at Fox Agency, discusses the evolution of B2B marketing, the impact of AI, changes in search advertising, and the integrated approach to media planning and PR. He emphasizes the...
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Episode #16
S01E16 - Kerry Guard, MKG Marketing - B2B Marketers: Off The Record
Sep 14, 202657 minS1The conversation covers search visibility optimization, digital ads, marketing operations, and the importance of building brand visibility. It also delves into the evolution of marketing strategies, the impact of AI and...
Episode #15
S01E15 - Lindsay O'Brien, Pragmatico - B2B Marketers: Off The Record
Sep 7, 202642 minS1Lindsay O'Brien, Head of Marketing at Pragmatico, shares her marketing journey, insights on B2B marketing beliefs, the role of AI in marketing, community and relationship building, and the importance of content strategy...
Episode #14
S01E14 - Shaunna Campbell, Wistia - B2B Marketers: Off The Record
Sep 1, 202636 minS1The conversation covers the evolution of marketing measurement, the transition from PR to marketing, the role of human behavior, adaptability in marketing strategy, leveraging creator partnerships, the importance of...
Episode #13
S01E13 - Theresa Potratz, InsightFinder AI - B2B Marketers: Off The Record
Aug 24, 202636 minS1Theresa Potratz, Director of Growth Marketing at InsightFinder AI and host of Unhinged History podcast, shares her journey into marketing, the impact of AI on B2B marketing, and the need for alignment between marketing...
Episode #12
S01E12 - Carina O'Brien, Working Mumma & Siemens Mobility - B2B Marketers: Off The Record
Aug 17, 202643 minS1Carina O'Brien, Head of Strategy ANZ at Siemens Mobility, shares insights on B2B marketing and emphasizes the importance of human connection and the strategic plays marketing leaders need to make in the face of...
Episode #11
S01E11 - James O'Flaherty, Span B2B - B2B Marketers: Off The Record
Aug 10, 202641 minS1The conversation covers the introduction to Span B2B, the evolution of B2B marketing, the importance of human connection in marketing, and advice for B2B marketers. The conversation delves into the challenges of...
Episode #10
S01E10 - Kevin Kapezi, Growthack.io - B2B Marketers: Off The Record
Aug 3, 202636 minS1The conversation covers the transformation of B2B marketing with the rise of AI and SEO, shifts in B2B marketing beliefs, challenges in tracking B2B marketing, changes in B2B buyer behavior, the role of video content in...
Episode #9
S01E09 - Max Gordon, Tanium - B2B Marketers: Off The Record
Jul 27, 202648 minS1Max Gordon, Director of Campaigns at Tanium, shares insights on B2B marketing, buyer behavior, and the strategic bets marketing leaders should make. He discusses the challenges and opportunities in B2B marketing, the...
Episode #8
S01E08 - Niall Sullivan, Senseye at Siemens - B2B Marketers: Off The Record
Jul 20, 202638 minS1The conversation with Niall Sullivan, Head of Marketing at Senseye for Siemens, covered various topics related to B2B marketing. Niall shared insights on content strategy, authenticity, the value of events, the B2B...
Episode #7
SO1E07 - Andy Griffiths, xDNA - B2B Marketers: Off The Record
Jul 13, 202653 minS1This conversation covers the importance of funding and tactical campaigns for B2B marketers, the need to challenge the status quo, and the impact of internal stakeholder buy-in on marketing success. It also addresses...
Episode #6
S01E06 - Tony Larks, Senior Marketing Leader, Fractional CMO - B2B Marketers: Off The Record
Jul 6, 202654 minS1This conversation with Tony Larks covers his journey in B2B marketing, the evolution of marketing practices, and the changing landscape of B2B buyers. It delves into the need for standardized processes and language in...
Episode #5
SO1E05 - Amber Carnegie, Better B2B - B2B Marketers: Off The Record
Jun 29, 202622 minS1The conversation delves into the journey and evolution of B2B marketing, highlighting the value of brand and content, and the human side of marketing. Amber emphasizes the importance of community engagement and...
Episode #4
S01E04 - Leanne Dow-Weimer, Markigy and Fractional Marketing Leader - B2B Marketers: Off The Record
Jun 22, 202626 minS1Leanne Dow-Weimer, host of Markigy podcast and Fractional Marketing Leader, shares insights on B2B marketing, the impact of AI, buyer behavior, strategic bets for marketing leaders, challenges, investment focus, and...
Episode #3
S01E03 - Christina Mitine, Amazon Web Services (AWS) - B2B Marketers: Off The Record
Jun 15, 202625 minS1<p>This conversation covers shifts in B2B marketing strategy, changes in B2B buyer behavior, the impact of AI on trust-based selling, strategic bets for marketing leaders, challenges and changes in marketing, and...
Episode #2
S01E02 - Eryn Lueders, Basis Theory - B2B Marketers: Off The Record
Jun 8, 202628 minS1<p>Eryn Lueders, Head of Marketing for Basis Theory, shares insights on B2B marketing, the evolution of her career, and the changing landscape of marketing strategies. She discusses the impact of AI, the behavior of B2B...
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