WHOOP is a wearable fitness technology company founded in 2012 by Harvard graduates Will Ahmed, John Capodilupo, and Aurelian Nicolae. Based in Boston, WHOOP focuses on continuous health monitoring and performance optimization through advanced wearable devices and data analytics. The company has achieved a valuation of $3.6 billion and is recognized as one of the leading brands in the wearable tech industry. WHOOP offers devices that track recovery, strain, and sleep, designed for 24/7 wear. Their product line includes various membership tiers and models, such as WHOOP 5.0 and WHOOP MG. The company transitioned to a subscription-based model to provide ongoing software updates and algorithm improvements. WHOOP serves a diverse customer base, from elite professional athletes to everyday consumers, emphasizing health optimization. The brand has established partnerships with major sports organizations and has gained visibility through its relationships with top athletes, enhancing its credibility in the market.