Hosted by Brand Formula · 🇺🇸 US · EN · 11 episodes
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Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy fo
Brand Formula hosts Brand Formula: An F1 Marketing Podcast, a sports show with 11 episodes published.
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back and they needed this race. Three formation laps, McLaren betting on rain that never came, records broken, and a 19-year-old making Max Verstappe
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We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are in double digits and both showing up in merch. You'll figure out whose when you tune in. The season is giving safety car energy. Races start, then st
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We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nine. It is so great to have a race weekend again, so much so Elyssa went to Miami. In this episode, we debrief the fan experience i
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We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode eight and race weekends are back. Elyssa is packing sunscreen and a rain poncho and heading to Miami. Mordecai is 3,000 miles away a
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We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seven, and we open on the best possible note - Doriane Pin drove a Mercedes F1 car today (18th April). The first woman behind the wh
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We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode six, and silly season has arrived early — only this time it's engineers and team principals making the moves, not drivers. We open o
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We’re in the unexpected five-week break in Formula 1 this spring, and the age old question of if you had all the time in the world what would you do has never been more relevant. In episode 5 of Brand Formula we look at
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Welcome to Brand Formula, where we delve into the marketing and branding strategies within the exciting world of Formula One. As avid F1 fans with over 30 years of combined marketing experience, we explore the intricate
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The Brand Formula for Female Fandom - Part 1: F1 State of Play We are Brand Formula: An F1 Marketing Podcast. We, Mordecai and Elyssa, are your hosts bringing over 30 years of combined marketing experience and a passion
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Welcome to Brand Formula: An F1 Marketing Podcast - Episode 2 All is well for Italy, and it's all love for Peter Bonnington following a brilliant race weekend in China. One of us cried, and the hole in our Ferrari/Hamilt
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Welcome to Brand Formula: An F1 Marketing Podcast. We are Mordecai and Elyssa, your hosts with 30 years of combined marketing experience and a genuine love for this sport. One of us has been watching since childhood. One
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Brand Formula: An F1 Marketing Podcast is hosted by Brand Formula. The show is categorised under sports (business) and has published 11 episodes.
Brand Formula: An F1 Marketing Podcast has published 11 episodes.
Brand Formula: An F1 Marketing Podcast regularly covers sports, business, marketing. It sits in the sports category, with a business focus.
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