What does unavailable do?

Previously Unavailable is a full-service innovation and venture studio based in Auckland, New Zealand. Founded in 2014 by James Hurman, the company combines elements of innovation consultancy, brand agency, design firm, and venture studio. Its mission is to create new companies, ideas, brands, products, and services that were previously unavailable to the market. The studio offers a wide range of services, including innovation consulting, new product and business design, brand strategy, customer experience consulting, and venture studio operations. They work with ambitious businesses, from startups to mature companies, helping them refine their brand and product strategies to maximize growth opportunities. Previously Unavailable also actively invests in new companies through its venture studio model and has established a venture capital fund, Brand Fund 1, in collaboration with Icehouse Ventures.