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To The Point

Hosted by Crux KC · business · EN-US

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About this Podcast:

To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about To The Point

What is To The Point about?

To The Point is a monthly podcast produced by Crux, the un-agency that fuels business growth. Our podcast features exclusive interviews with successful business leaders across the country to highlight the entrepreneurial spirit and share how marketing can transform an organization. Through thought-provoking conversations that get to crux of it, we’re helping businesses elevate their brand and amplify their mission.

Who hosts To The Point?

To The Point is hosted by Crux KC. The show has published 42 episodes to date.

What has To The Point covered recently?

Recent episodes include "Taking Your Game to the Next Level - Brian Morris | Chief Executive Officer at SkillPath" (29 October 2026, 25 minutes), "Changing the Perception and Paradigm of a Profession - Melissa Mahoney | Chief Executive Officer at the International Association of Administrative Professionals" (25 August 2026, 22 minutes), and "Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux" (28 July 2026, 15 minutes).

How often does To The Point publish?

To The Point publishes roughly monthly, with episodes averaging 23 minutes across 42 episodes.

How hard is it to get booked on To The Point?

Booking probability for To The Point is 32%, and the host is rated Selective on guests. To The Point requires a Pod Score of 80 or higher. To The Point's contact route on record: verified email.

Who should pitch To The Point?

The strongest fits for To The Point are Marketing, Advertising & PR. To The Point has a business audience.

About the host

Crux KC hosts To The Point, a business podcast with 42 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • To The Point

    Taking Your Game to the Next Level - Brian Morris | Chief Executive Officer at SkillPath

    Oct 29, 202625 min

    What does meaningful professional training look like in the workplace? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Brian Morris, the Chief Executive Officer at SkillPath...

  • To The Point

    Changing the Perception and Paradigm of a Profession - Melissa Mahoney | Chief Executive Officer at the International Association of Administrative Professionals

    Aug 25, 202622 min

    Could the resource your company needs to drive greater profit already be supporting the C-suite? On the latest episode of To the Point , Ethan Whitehill, President & CSO of Crux, speaks with Melissa Mahoney , CAE, the...

  • To The Point

    Making Marketing Make Sense - Becky Schieber | VP of Marketing and Fractional CMO at Crux

    Jul 28, 202615 min

    In marketing, you can have the right people and still get the wrong results. On this episode of To the Point , Ethan Whitehill, President & CSO of Crux, talks with Becky Schieber, VP of Marketing and fractional CMO at...

  • To The Point

    Adaption & Optimism in Fintech - Martha Salinas | Chief Commercial Officer at TreviPay

    Jun 30, 202633 min

    How can a technology company change to meet the rapidly evolving needs of its customers? On the latest episode of To the Point , Ethan Whitehill, President & CSO of Crux, speaks with Martha Salinas, the Chief Commercial...

  • To The Point

    Memory and Future – Dr. Matthew Naylor, PhD | President & CEO of The National World War I Museum and Memorial

    May 26, 202631 min

    What is a museum’s civic role in a city? On the latest episode of To the Point, Ethan Whitehill, President & CSO of Crux, speaks with Dr. Matthew Naylor, The National World War I Museum and Memorial’s President & CEO...

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  • To The Point

    Vision Versus Reality – Brooke Barrier | VP of Strategy & Creative at Crux KC

    Apr 28, 202627 min

    Does your brands perception of itself align with what your customers think? On the latest episode of To the Point , Ehtan Whitehill, President & CSO of Crux, speaks with Brook Barrier, Crux’s VP of Strategy & Creative...

  • To The Point

    The Science of Intuition: Harnessing Your Hidden Superpower for Success - Dr. Melanie Dean

    Feb 24, 202630 min

    In Episode 37 of To the Point , Ethan Whitehill sits down with psychologist, researcher, and author Dr. Melanie Dean about the science behind emotional energy, the story of building and selling her successful publishing...

  • Episode #1

    From Global Stage to KC’s Creative Future: Transforming communities through art - Dr. Peggy Shannon | The Nerman Family President of Kansas City Art Institute

    Jan 27, 202617 minS4

    In Episode 36 of To the Point , Ethan Whitehill sits down with Dr. Peggy Shannon, president of the Kansas City Art Institute, to explore how KCAI equips students for success in a changing world, and why art education...

  • To The Point

    Connecting brands to people: The Power of Storytelling, Strategy and Segmentation – Daniel Fox | VP of Digital Marketing, Crux

    Nov 25, 202517 min

    For our 35th episode, President & Chief Strategy Officer Ethan Whitehill sits down with Daniel Fox, Crux’s new VP of Digital Marketing, for a deep dive into the evolution of digital strategy. From his early days...

  • Episode #34

    Finding the Right Fit: The Secrets of Strategic Recruiting – Julie Davis and Carol Schmidt | Managing Directors, Morgan Hunter

    Oct 28, 202520 minS3

    For our 34th episode, President & Chief Strategy Officer Ethan Whitehill chats with Julie Davis and Carol Schmidt of Morgan Hunter about building lasting partnerships, listening to understand, and recruiting in the age...

  • Episode #9

    Values-Driven Vision: Philanthropy That Starts with Why – Tracy McFerrin and Maurice Watson | Co-Founders, Credo Philanthropy Advisors

    Sep 30, 202538 minS3

    For our 33rd episode, President & Chief Strategy Officer Ethan Whitehill chats with Tracy McFerrin and Maurice Watson of Credo Philanthropy Advisors about relational philanthropy, measuring impact, and why authenticity...

  • To The Point

    Sports as a Superpower: Building the Identity & the Economy in KC – Kathy Nelson | President & CEO of Visit KC and the Greater Kansas City Sports Commission and Foundation

    Aug 26, 202522 min

    For our 32nd episode, President & Chief Strategy Officer Ethan Whitehill chats with Kathy Nelson of Visit KC and the Greater Kansas City Sports Commission and Foundation about her TV station start, building a sports...

  • To The Point

    From Mickey Ears to Millionaire Moves: Maximizing the Value of Your Business – Michele Hammann | Chief Strategy Officer + Financial Advisor at SSC CPAs + Advisors

    Jul 29, 202517 min

    For our 31st episode, President & Chief Strategy Officer Ethan Whitehill chats with Michele Hammann of SSC CPAs + Advisors about rejoining a family business, focusing on financial independence v. retirement, and what...

  • To The Point

    Building a higher standard: Investing in operational excellence – Nilson Goes | President at Infinite Energy

    Jun 24, 202515 min

    For our 30th episode, President & Chief Strategy Officer Ethan Whitehill chats with Nilson Goes, President at Infinite Energy, about establishing a mission-critical company culture, employing veterans, and why...

  • To The Point

    From SaaS to Cash: How Novel Capital Fuels Founders Without Taking Equity – Keith Harrington | Co-Founder & COO of Novel Capital

    May 27, 202519 min

    For our 29th episode, President & Chief Strategy Officer Ethan Whitehill chats with Keith Harrington of Novel Capital about lightning bolt moments, taking smart risks over a flying leap, and why equity is the most...

  • To The Point

    Fortune favors the bold: Galvanizing communities from boardrooms to City Hall – Sly James and Joni Wickham | Wickham James

    Apr 29, 202530 min

    For our 28th episode, President & Chief Strategy Officer Ethan Whitehill chats with Sly James and Joni Wickham of Wickam James who make the case for sponsorship over mentorship, the importance of active listening, and...

  • To The Point

    Leading with courage and character: Educating tomorrow’s workforce – Dr. Sandra Cassady | President & CEO of Rockhurst University

    Mar 25, 202520 min

    For our 27th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dr. Sandra Cassady— President & CEO of Rockhurst University—about the advantage of a Jesuit education, cultivating double- and...

  • To The Point

    Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

    Feb 25, 202528 min

    For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants and former US marketing head at LG and Hisense—about mapping...

  • Episode #25

    Banking on Innovation: Humanizing and Simplifying Banking as a Service (BaaS) – Melissa Beltrame | Marketing Director at nbkc bank

    Jan 28, 202523 minS3

    For our 25th episode, President & Chief Strategy Officer Ethan Whitehill chats with Melissa Beltrame, Marketing Director at nbkc bank, about the future of fintech, the value of inside-out branding and why all brands...

  • Episode #24

    From Competition to Community: A Chef-Driven Legacy – Kelly Magee | CEO & Founding Partner of Q39

    Nov 26, 202416 minS2

    For our 24th episode, President & Chief Strategy Officer Ethan Whitehill chats with Kelly Magee, CEO & Founding Partner of Q39, about cultivating and evolving a challenger brand, plans to scale 2x in 2025, and how...

Recent guests

Recent guests on To The Point. Study who booked and why before you pitch.

D

Daniel Fox

VP of Digital Marketing, Gymnastics Ireland

M

Martha Salinas

TreviPay

T

Tracy McFerrin

Credo Philanthropy Advisors

N

Nilson Goes

Infinite Energy

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