business
Hosted by What's The Point · business · EN-GB
What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth. Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works. From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster. For people who care about impact, not just influence.
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Contact path
Public web form
Booking probability
25%
Guest openness
Selective
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Signup to Generate a PitchWhat’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth. Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.
What's the Point? is hosted by What's The Point. The show has published 13 episodes to date.
Recent episodes include "#13 - Season 1 - What's The Point?" (5 December 2025, 7 minutes), "#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks" (28 November 2025, 45 minutes), and "#11 Why FOMO in Marketing Can Be Dangerous" (21 November 2025, 33 minutes).
What's the Point? publishes roughly weekly, with episodes averaging 38 minutes across 13 episodes.
Booking probability for What's the Point? is 25%, and the host is rated Selective on guests. What's the Point? requires a Pod Score of 80 or higher. What's the Point?'s contact route on record: public web form.
The strongest fits for What's the Point? are Marketing, Advertising & PR and Business & Management Consulting. What's the Point? has a business audience.
What's The Point hosts What's the Point?, a business podcast with 13 episodes published.
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Episode #13
<p>Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The rise of...
<p>Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In this episode, we sit down with Jon Brooks, one of the industry’s...
Episode #11
<p>Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn. <br/>Suddenly you are questioning everything.<br/>In this episode, the girls...
Episode #10
<p>Q4. Planning season. The spreadsheets are out, finance is calling, and marketers everywhere are bracing for the same question: “So… what’s your budget for next year?”<br/><br/>In this episode, the team breaks down...
Episode #9
<p>In this episode, the team sits down with James Mayes, Co-Founder of Rodeo and former CEO of Mind the Product, to explore how genuine human connection still sits at the heart of business growth, even in an AI-driven...
Episode #8
<p>Most recruitment businesses underinvest in brand - they focus on job boards, LinkedIn licenses, or shiny websites, but forget what truly drives value: a brand that builds trust, loyalty, and long-term...
Episode #7
<p>Sales and marketing - the age-old tension that every recruitment business talks about fixing, but few ever do.<br/><br/>In this episode, we’re joined by Paul Sharpe, Co-founder of North Star People, to unpack why...
Episode #6
<p>Hiring your first marketer - or your next one - can make or break your agency’s growth plans. In this episode, we break down how to plan, structure, and execute your marketing hire so it delivers real commercial...
Episode #5
<p>Recorded LIVE at the Recruitment Marketing Expo 2025, this special episode unpacks how marketing can transform not just brand perception-but the actual commercial value of a recruitment business in front of a live...
Episode #4
<p>Marketing is more than making things “look pretty.” At its best, it’s a driver of revenue, strategy, and long-term growth. So why do so many CEOs still miss the point?<br/><br/>In this episode, we’re joined by Matt...
Episode #3
<p>AI is everywhere in recruitment conversations right now - but how much of it is hype, and what’s actually useful? In this episode, we’re joined by Matt Cumber, CEO of SourceFlow, to cut through the noise and talk...
What's the Point?
<p>Recruitment marketing is changing-fast. In this episode, we explore what that means for marketers and recruitment leaders alike. From shifting expectations to the rise of data-driven strategies, here’s what you need...
Episode #2
<p>Starting out in recruitment marketing is rarely straightforward. Between being asked to wear every hat in the business, proving your worth to leadership, and trying to balance tactics with strategy-it’s easy to lose...
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