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Hosted by Mark Wickersham · 🇺🇸 US · EN-US · 114 episodes
Established thought leaders with verified media credentials.
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Mark Wickersham hosts The Value Pricing Podcast, a business show with 114 episodes published.
Are you spending too much time talking to the wrong potential clients? Discover why having a clear ideal client profile can help you attract more of the clients you actually want to work with. Learn how better positionin
Want a steady stream of client referrals instead of leaving them to chance? What if a few simple systems could transform how your firm grows? Discover why exceptional service alone isn't enough to generate referrals. Lea
Ever thought about writing a book but never knew where to start? Discover how a book can position you as the go-to expert in your industry. Should you choose traditional publishing, self-publishing, or a hybrid approach?
Want more clients without spending more on marketing? Could becoming a QuickBooks Online ProAdvisor be the answer? Discover how certification can boost your visibility and credibility. Learn the secrets to standing out a
Do networking events fill you with dread? Discover why you're not alone. Learn the simple networking secret that transformed Mark's confidence. Are you asking the wrong questions when meeting new people? Find out why "Wh
How does someone go from addiction to becoming a leader in the accounting profession? Seth David shares an extraordinary journey of resilience, recovery, and success. What really happens when you sell your accounting fir
What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster. From advisory services to AI, this episode is full of practical ideas for accountants and bookkeepe
Could you launch a CFO advisory business in just 12 weeks? Most business owners don’t want more reports. They want clarity and direction. We talk imposter syndrome, cashflow, forecasting, and building real client confide
Are you making the most of ChatGPT… or missing the details that make it truly powerful? Discover how to turn difficult client emails into clear, confident responses using simple prompt tweaks. Learn why AI “hallucinates”
Are you making the most of ChatGPT—or just scratching the surface? Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now. From mobile apps and plugins to
What does hiring look like in an AI-driven accounting world—and are you ready for it? Discover how to build a smarter, stronger team using AI, not just more people. The rules of hiring have changed… are you still playing
Is AI about to change the future of business advisory for accountants? In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory services faster than ever. Discove
Is your website actually bringing you clients — or just taking up space? In this episode, we unpack the 10 essential elements of a high-performing website. You’ll learn how to define your ideal client, craft a powerful h
Is your pricing ready for the AI revolution? In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages. Discove
Struggling to get traction with your social media? What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits? In this episode, we uncover how to connect social
What if ChatGPT could do the work, not just talk about it? In this episode, we explore Agent Mode and how it automates real tasks inside your firm. From deep research to clicking through software, fixing issues, and buil
GPT-5 has changed the rules—are your prompts keeping up? Discover five practical prompting upgrades that dramatically improve results with GPT-5 and Agent Mode. Learn why prompt engineering is more important than ever, a
Are you still using Google for everything? It’s time to meet your real digital assistant. In this episode, we explore how to use ChatGPT in everyday life — from creating dinner with fridge leftovers to translating menus
Can you safely analyse client data with ChatGPT? Only if you do THIS one critical thing. We reveal a powerful use case for financial analysis—done in seconds. But most accountants are breaking the rules without realising
What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover t
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The Value Pricing Podcast is hosted by Mark Wickersham. The show is categorised under business and has published 114 episodes.
The Value Pricing Podcast has published 114 episodes.
The Value Pricing Podcast regularly covers business. It sits in the business category.
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The Value Pricing Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Value Pricing Podcast average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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