business
Hosted by Mark Wickersham · business · EN-US
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
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Contact path
Public web form
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchMark Wickersham - chartered accountant, public speaker and value pricing expert, has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing.
The Value Pricing Podcast is hosted by Mark Wickersham. The show has published 120 episodes to date.
Recent episodes include "Predicting Is Impossible But Forecasting Is Essential" (26 October 2026, 48 minutes), "Facing Into Challenging Economic Headwinds - 6 Steps For Firm Owners To Take Now" (12 October 2026, 49 minutes), and "Building Your Expert Positioning and Personal Brand" (14 September 2026, 62 minutes).
The Value Pricing Podcast publishes roughly every two weeks, with episodes averaging 48 minutes across 120 episodes.
Booking probability for The Value Pricing Podcast is 33%, and the host is rated Selective on guests. The Value Pricing Podcast requires a Pod Score of 80 or higher. The Value Pricing Podcast's contact route on record: public web form.
The strongest fits for The Value Pricing Podcast are Accounting, Tax & Payroll. The Value Pricing Podcast has a business audience.
Mark Wickersham hosts The Value Pricing Podcast, a business podcast with 120 episodes published.
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Episode #120
Can you predict the future of your clients' businesses? Discover why forecasting is essential, especially during uncertain times. Learn how forecasting can help clients make better business decisions. Find out how to...
Episode #119
Are you ready to build a better, more sustainable accounting firm? Discover why having fewer, better clients could transform your business. Learn how technology and changing client expectations are reshaping the...
Episode #117
Want to become the go-to expert in your industry? Discover why your personal brand matters more than you might think. Learn how to attract ideal clients with a powerful positioning statement. Find out how content can...
Episode #116
What if the secret to better selling is to stop selling altogether? Discover how the right questions can help clients sell themselves. Learn why active listening could completely transform your client conversations...
Episode #115
Are you spending too much time talking to the wrong potential clients? Discover why having a clear ideal client profile can help you attract more of the clients you actually want to work with. Learn how better...
Episode #114
Want a steady stream of client referrals instead of leaving them to chance? What if a few simple systems could transform how your firm grows? Discover why exceptional service alone isn't enough to generate referrals...
Episode #113
Ever thought about writing a book but never knew where to start? Discover how a book can position you as the go-to expert in your industry. Should you choose traditional publishing, self-publishing, or a hybrid...
Episode #112
Want more clients without spending more on marketing? Could becoming a QuickBooks Online ProAdvisor be the answer? Discover how certification can boost your visibility and credibility. Learn the secrets to standing out...
Episode #111
Do networking events fill you with dread? Discover why you're not alone. Learn the simple networking secret that transformed Mark's confidence. Are you asking the wrong questions when meeting new people? Find out why...
Episode #110
How does someone go from addiction to becoming a leader in the accounting profession? Seth David shares an extraordinary journey of resilience, recovery, and success. What really happens when you sell your accounting...
Episode #109
What does it take to build a premier accounting firm? Roger Knecht shares the strategies firms are using to grow faster. From advisory services to AI, this episode is full of practical ideas for accountants and...
Episode #108
Could you launch a CFO advisory business in just 12 weeks? Most business owners don’t want more reports. They want clarity and direction. We talk imposter syndrome, cashflow, forecasting, and building real client...
Episode #107
Are you making the most of ChatGPT… or missing the details that make it truly powerful? Discover how to turn difficult client emails into clear, confident responses using simple prompt tweaks. Learn why AI...
Episode #106
Are you making the most of ChatGPT—or just scratching the surface? Discover the latest updates, hidden features, and powerful tools that accountants and bookkeepers need to know right now. From mobile apps and plugins...
Episode #105
What does hiring look like in an AI-driven accounting world—and are you ready for it? Discover how to build a smarter, stronger team using AI, not just more people. The rules of hiring have changed… are you still...
Episode #104
Is AI about to change the future of business advisory for accountants? In this episode, we explore how tools like ChatGPT can help you deliver strategic planning and high-value advisory services faster than ever...
Episode #103
Is your website actually bringing you clients — or just taking up space? In this episode, we unpack the 10 essential elements of a high-performing website. You’ll learn how to define your ideal client, craft a powerful...
Episode #102
Is your pricing ready for the AI revolution? In this episode, we explore how AI tools like ChatGPT can transform your pricing strategy — from creating more valuable services to designing smarter pricing packages...
Episode #101
Struggling to get traction with your social media? What if your posts could actually work for you—bringing in the right leads, building trust, and boosting your profits? In this episode, we uncover how to connect social...
Episode #100
What if ChatGPT could do the work, not just talk about it? In this episode, we explore Agent Mode and how it automates real tasks inside your firm. From deep research to clicking through software, fixing issues, and...
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