The Profitable Accountant Podcast

This week I'm talking about the pillar most firm owners ignore until it starts costing them money. People. I've just got back from two and a half weeks in South Africa, and the firm carried on perfectly well without me...

In this episode I sit down in a Southampton studio with Alex Norian of IWN Accountancy. Five years ago he was made redundant, had no savings, a newborn daughter and a wife who had stopped working. He's now on track for...

This week, I'm talking about something I rarely cover on here. Not how to win clients. How to keep them. We spend so much time obsessing over pricing, positioning and winning new work that we forget the thing that...

In this episode, I'm talking about the thing that stops more accountants from winning clients than any lack of skill ever will. Fear. Specifically, the fear of putting yourself out there. Sending the message. Posting...

In this episode, I'm back after a few weeks off, walking along the beach in Fareham on a 28 degree UK evening. And I explain exactly why the podcast disappeared. It wasn't discipline. It was friction. I break down: The...

This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels...

In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns. More importantly, I explain what this means for...

<p>This week, I’m diving into one of the biggest bottlenecks inside accounting firms.</p> <p>Pricing.</p> <p>More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that...

<p >In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession.</p> <p >I share my thoughts on:</p> <p >• Why most accountants still feel stuck despite...

<p> </p> <p>In this episode, I break down what actually moves the needle in your firm.</p> <p>The fundamentals that drive money, time, and freedom.</p> <p>You’ll discover:</p> <p>→ Why AI only works when you have a...

<p>In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up.</p> <p>But the real topic today is something I see...

<p>Inside this episode:</p> Why you don’t need to be “special” to build a freedom firm The real skills that actually grow a business (hint: not accounting) How AI is changing everything and why now is the best time to...

<p>In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results.</p> <p>This one is...

<p>In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions.</p> <p>I’ve gone from zero coding knowledge to...

<p>In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things.</p> <p>You’ll discover:</p> <p>→ Why I believe KPIs should help...