Sep 24, 202641 min
Conference season is here, and if you're heading to an event this fall, this one's for you. Jennifer from Evolve AC & Heating, Shauna Brown, and Katy Higgins from True Pros join Sarah to talk about how to actually make...
About this Podcast:
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between–this is the place for you.We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
33%
Guest openness
Selective
80/100
Required Score
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What is The TradeMarke about?
Bringing you insights, stories, and strategies from the heart of the industry. Whether you’re a trade professional, a marketing expert, or somewhere in-between, this is the place for you. We’re here for the big ideas, the game changers, and the everyday successes. At the Trademarke: we’re with the trades, and for the trades.
What has The TradeMarke covered recently?
Recent episodes include "The Hallway Is the Real Conference: Networking Tips That Actually Work" (24 September 2026, 41 minutes), "AI, Data Centers, and the Future of the Trades with Eddie McFarlane" (24 July 2026, 34 minutes), and "The Future of Referrals in the Trades with Chelsea Fusselbaugh" (25 June 2026, 25 minutes).
How often does The TradeMarke publish?
The TradeMarke publishes roughly every two weeks, with episodes averaging 30 minutes across 241 episodes.
How hard is it to get booked on The TradeMarke?
Booking probability for The TradeMarke is 33%, and the host is rated Selective on guests. The TradeMarke requires a Pod Score of 80 or higher. The TradeMarke's contact route on record: verified email.
Who should pitch The TradeMarke?
The strongest fits for The TradeMarke are Site Preparation & Other Trades. The TradeMarke has a business audience.
About the host
The TradeMarke is a business podcast with 241 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Jul 24, 202634 min
Eddie McFarlane returns to The TradeMarke Podcast for a wide-ranging conversation on the forces reshaping the trades right now: tariffs, refrigerant transitions, and an administration that keeps everyone guessing. But...
- Jun 25, 202625 min
In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Chelsea Fusselbaugh, Co-Founder of TradeEngage , to explore how referral marketing is transforming the home services...
- May 22, 202629 minS0
<p >Houston, TX is the number one air conditioning city in the entire world. That means it's also one of the most cutthroat HVAC markets on the planet, dominated by private equity rollups, aggressive pricing games, and...
- May 22, 202646 minS0
<p >Max Benbrook, founder of Winsupply in Austin, Texas, joins Sarah and Eric to break down what five years of supply chain disruption has really taught the HVAC industry. From the just-in-time collapse during COVID to...
View More
- May 22, 202635 minS0
<p>In this episode of The TradeMarke Podcast, hosts Sarah Ghirado sits down with Gabe Bustos to talk about what’s really working in home service marketing heading into 2026.</p> <p>From the realities of SEO and...
- Apr 16, 202630 minS0
<p>Hosts Sarah Ghirardo and Eric Thomas chat with technologist and book author Chris Carter about using AI and automation in trade businesses, practical tools that save time, and how to adopt technology without getting...
- Mar 26, 202636 minS0
<p>In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Tara Landes of Bellrock to break down what it really takes to scale a business beyond the plateau.</p> <p>From defining a...
- Mar 18, 202646 minS0
<p>Laura Kelly, CPO of Clover Growth Partners, joins Sarah to break down the mindset shifts that separate high-achieving business owners from burned-out ones. From her RPM planning system to the concept of "who, not...
- Mar 11, 202632 minS0
<p >What does it look like to lead 15 home services franchise brands — and still be excited about every single one of them? In this episode, Sarah and Eric sit down with Beth Toenies, COO of 1-800-BOARD-UP and VP of...
- Jan 28, 202616 minS0
<p>In this episode of The TradeMarke Podcast, hosts Eric Thomas and Sarah Ghirardo sit down with Katie Donovan, Founder of CAMP Digital, for a deep, practical conversation about the real impact of AI on marketing...
- Jan 27, 202610 minS0
<p>What does it take to generate $18.5 million in residential sales in a single season? According to Dan Walrack, the founder of Go Beyond the Hustle, it isn’t about fancy tech or aggressive closing tactics—it’s about...
- Jan 7, 202626 minS0
<p>Live from Build It to Sell It in Marco Island (formerly the Roofing Process Conference), Sarah Ghirardo and Eric Thomas unpack what it really takes to scale a home service business you can eventually exit. They dig...
- Dec 31, 202511 minS0
<p>In this episode of The TradeMarke Podcast, we are joined by Aaron Cooper, Co-Founder and CEO of Sameday AI, for a deep dive into how AI is transforming call handling, booking rates, and revenue growth in the home...
- Dec 17, 202513 minS0
<p>The TradeMarke Podcast bridges the gap between the skilled trades and modern marketing. Hosted by Eric Thomas of Rival Digital and Sarah Ghirardo of Remarketable, this podcast is built for contractors, trade business...
- Nov 21, 202530 minS0
<p>In this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ismail Shahid, a 30-year plumbing veteran who has worked everywhere from historic New York brownstones to the mountains of...
- Nov 5, 202554 minS0
<p>The Trademarke Podcast welcomes Ryan Chute of Wizard of Ads for a masterclass in trades marketing—from HVAC to plumbing and electrical. Hosts Sarah Ghirardo and Eric Thomas dig into why most contractors get stuck...
- Nov 4, 202533 minS0
<p>Step into The Trademarke Podcast with hosts Sarah Ghirardo and Eric Thomas as they interview Ryan Kiscaden about his self-published children’s books — The Water Came to a Stop and The Air Came to a Stop — and his...
- Oct 22, 202526 minS0
<p>On this episode of The TradeMarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with franchise matchmaker Adam Goldman to demystify modern franchising, especially in the home services world. Adam has spent...
- Oct 15, 202532 minS0
<p>On this episode of The Trademarke Podcast, hosts Sarah Ghirardo and Eric Thomas sit down with Ryan Redding for a candid, practical playbook on scaling a home service company the right way. Fresh off a year that...
Recent guests
Recent guests on The TradeMarke. Study who booked and why before you pitch.
Best industries to pitch The TradeMarke for
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